"Gold is money. Everything else is credit."

This provocative quote by a historic JP Morgan banker is the foundation of Gaurav Mathur's audacious long-term vision. In this episode, he reveals how SafeGold's accessible digital gold platform in India is just the first step toward building a global, gold-backed digital currency designed to be a more credible and stable alternative to the traditional financial system.

In this episode of Founder Thesis, host Akshay Datt dives deep with Gaurav Mathur, the Founder and MD of SafeGold. A former private equity investor who co-founded a $350 million fund , Gaurav has built SafeGold into a fintech behemoth that clocked over ₹6,100 crores in revenue last year and reached profitability on just ₹16 crores (~$2.4M) in total funding. His journey offers incredible lessons on strategy, capital efficiency, and building for the Indian mass market.

Key Insights from the Conversation:

• Capital-Efficient Scaling: Learn how SafeGold grew to nearly 50 million users and thousands of crores in revenue with virtually no marketing spend, a masterclass in profitability for any startup.
• The B2B2C Moat: Gaurav’s decision to be the API-first infrastructure for partners like PhonePe and Amazon Pay, instead of a consumer-facing brand, was the engine for explosive, low-cost growth.
• Psychology in Investing: Gaurav shares a candid story about his biggest investment miss—passing on Domino's India—and how personal psychological bias can cloud objective business analysis.
• Innovating a Traditional Asset: SafeGold's vision extends beyond just buying and selling. With innovations like Gold Leasing, they are turning a passive, idle asset into a productive, yield-earning one.

Chapters:

00:00 - The Investor-Turned-Operator: Gaurav Mathur's Playbook 

01:27 - Early Life, IIM-A & First Job on a London Trading Floor 

02:04 - Learning the Ropes of Private Equity at JPMorgan Asia 

05:42 - My First Startup: How We Raised a $350 Million PE Fund 

10:08 - My Biggest Investing Regret: The Psychological Trap of Missing Domino's India 

16:46 - The "Aha!" Moment: How Manappuram Finance Revealed the Massive Gold Opportunity

 19:04 - The Original Grand Vision: A Gold-Backed Crypto to Disrupt World Banking 

22:46 - The SafeGold Pivot: Building the "Trust Infrastructure" for Digital Gold in India 

37:05 - The Growth Engine: How SafeGold Reached 50M Users with Zero Marketing Spend 

47:59 - Beyond Buying & Selling: Making Gold a Productive Asset with Leasing & Lending 

53:18 - The Numbers Don't Lie: Building a Profitable ₹6000 Cr Business on Just 16 Cr Funding 

1:01:10 - The "No Global Competitor" Thesis & The Future of Money

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