The Bold Money Revolution

In today's episode, we're talking about the difference between revenue and income. We're going to talk about how Profit First can help you with figuring out revenue and income.

This is a common mistake that we make: using terms of revenue and income interchangeably. 

They are not interchangeable. 

I'm going to tell you what revenue is. I'm going to tell you what income is. Then I'm going to tell you to forget about your income. I'm going to want you to focus on something else instead.

Get your Revenue Goal Calculator - https://theboldleadershiprevolution.com/revenue-goal-calculator

Are you one of the 73% of Gen X women who say that their financial situation keeps them up at night? That's a staggering number. Of millennials, 77% of them are reporting that they're up at night because of their finances. Those are staggering numbers.

Men tell me that women don't want to learn about financial literacy because it's not sexy enough. Yet when I meet women, and we talk about money, they all say they want to increase their financial literacy. Sounds like one more area that we might be misunderstood in terms of what men think turns women on. Today, we're going there, financial literacy.

Get the Revenue Goal Calculator by texting REVENUE to 415-528-7403

Get your Revenue Goal Calculator - https://theboldleadershiprevolution.com/revenue-goal-calculator

Today I'm talking about why I talk about money, and we're going to lead into a series of episodes that are more around financial literacy and well-being than, say tips, tricks. Maybe I'm not talking a lot about sales or some of the other things I talk about. This is just pure money talk week after week after week. Make sure you tune back in for the next few weeks as these roll out.

Some of the topics might seem a little dry. However, they are things that you want to know because you are asking me and/or I am watching you, let's be honest, fuck it up. This is me talking about the dryer, maybe slightly boring things about money. However, I promise I'm going to try and make it entertaining.

As a reminder to you, if you are new, my owner's statement, the reason why I own a business is to build a business that is in service to my health while creating extraordinary wealth for myself and others.

Additionally, my mission is to help 1,000 women small-business owners increase their owners' pay by 50% by 2026, while reducing their work time. I want to see you all pay yourselves well, give yourself fat paydays, pay increases, and work less. That is what we teach in The Bold Profit Academy.

Get your Revenue Goal Calculator - https://theboldleadershiprevolution.com/revenue-goal-calculator

What comes first, impact or income? Today we're talking about how your impact and your income are in an equation together. Some of you might be getting this flipped the wrong way around, upside down, turned around, and we are going to clarify impact and income today in our conversation.

Now, I have no intention of talking you out of your desire to make a meaningful contribution to the world. As a matter of fact, I want you to have the biggest impact that you want. I know it's possible when women use their voices to boldly advocate for the change they want to see in the world. I do that every single day. It's become routine. I'm on sabbatical, and I'm still doing it. It's a habit that I just can't shake.

Listen to How Obsessing Over Social Media Is Hurting The Impact You Desire.

Get your Revenue Goal Calculator - https://theboldleadershiprevolution.com/revenue-goal-calculator

Worrying about the economy? Struggling to make sales? Been in business for a while but you feel like you're going backward? Then this episode is for you. 

Three themes that have been present in my conversations with experts running service-based businesses have been 

• “What was working doesn't seem to be working anymore”, 
• “I don't know what's going on with my target audience but something has shifted”
• “I'm spending more of my time searching indeed for the perfect job.”

If you have said (or thought) any of these, you need to listen in as we talk about why you're not making money right now. 

Get your Revenue Goal Calculator - https://theboldleadershiprevolution.com/revenue-goal-calculator

We've been indoctrinated to believe and desire an inbox full of sales and inquiries to work with us. The way we think that needs to happen is by having more and more people join our list, that the way we're going to drive that traffic is through all of these fads around reels or whatever the heck they're doing these days. If you are a service-based business that sells premium services, we don't need more volume to grow your revenue. 

Get your Revenue Goal Calculator - https://theboldleadershiprevolution.com/revenue-goal-calculator

I am so excited to be here today with my very, very dear friend Jacquette Timmons. Jacquette has been on this podcast before. I love having Jacquette on here just to have conversations with a different perspective and with greater nuance.

Jacquette is a financial behaviorist. She has been doing this for a very long time. She has weathered, I remember us talking about, Jacquette, how you had weathered the 1987 crash when you were working in private banking. Jacquette had said to me the other day that she wants to have a conversation around ethical-business practices that are getting I think their turn in the marketing hopper so to speak and everybody now wants to have ethical business in their marketing.

Then I said, “Would you also be open to talking about capitalism?” Because I know Jacquette and I have had that conversation around capitalism as well. Welcome, Jacquette, for what I'm sure is going to be a conversation that is worth listening to and might even piss some people off but I'm looking forward to it.

Get your Revenue Goal Calculator - https://theboldleadershiprevolution.com/revenue-goal-calculator

This week I'm sharing an interview I did with my buddy, my dear friend, Meg Casebolt, founder of Love At First Search, and the host of the Social Slowdown Podcast. Meg is one of my absolutely diehard favorite humans and we work together in my business.

I hired Meg and her team to support us with SEO strategy. I know there are a lot of women in The Bold Profit Academy who are also delighted with her expertise in generating leads away from social media. Who doesn't like the thought of being away from social media? I mean, y'all know I have a complicated relationship with social media, that's why I love unpaid growth strategies, working with Meg around SEO, and being able to unplug myself from the matrix.

Meg knows her craft inside and out. She is a bonafide expert with SEO and organic-led generation through targeted content strategies. That's why we love each other. We speak each other's love languages. Our focus over here at The Bold Money Podcast and The Bold Profit Academy is to show women, small-business owners, just like you, how to get paid like the expert you are and how to create a bold-profit business without burning out.

In this conversation with Meg, we talk about how to get super clear on how much money you need to make, how to use your Revenue Goal Calculator to do that, and why it matters to start from this point. I really enjoyed digging into why having a big audience to make large revenue is a myth. I always love busting that one, and how, when you create the right product for the right audience, you really can start to get paid and build wealth finally.

I am excited to be hosting a webinar in a couple of weeks with Meg. We'll be talking about why you don't need more leads to make more sales. Join us on August 23, 2022.

Get your Revenue Goal Calculator - https://theboldleadershiprevolution.com/revenue-goal-calculator

Are you struggling to make clear decisions for your business? It’s hard, especially when navigating turbulent economic times, to make business decisions confidently. 

Today, we’re talking about how you make decisions for your business during this time. We’ll also be talking about how we started the Bold Profit Academy, and how we make decisions about what goes into that program to support business owners.

I think there are a lot of business owners who will benefit from this conversation. I’m so excited to share this conversation. 

Get your Revenue Goal Calculator - https://theboldleadershiprevolution.com/revenue-goal-calculator

This is going to be for you if you're experiencing decision fatigue or inertia because you aren't making decisions. I had a client come to me this week and they were feeling really wobbly and a little bit directionless, and they wanted to know what they needed to do next. I said, “You don't need to actually do anything next. You need to make decisions.” 

This is a big thing for business owners and this is going to help you beat back that decision fatigue, make clearer decisions, be less distracted by shiny objects, stop bouncing from one strategy to another, and maybe pull you out, if you feel stuck in a never-ending eight-second hellscape of comparison-itis and FOMO, otherwise known as Instagram and Instagram reels. 

This might help you, this might be the panacea that you need to pull you out of that space. Shockingly, the answer is not another social media strategy, the perfect copy, or giving away any more value that you should really be charging for. What we're talking about today is called an owner statement. 

Get your Revenue Goal Calculator - https://theboldleadershiprevolution.com/revenue-goal-calculator