The Bones of Advertising

By Red Crayon

A weekly ramble down the rabbit holes littering the brand and advertising landscape. Join us each week as we look for new perspectives and something meaty to chew over.

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FAQs about The Bones of Advertising:

How many episodes does The Bones of Advertising have?

The podcast currently has 119 episodes available.

The Bones of Advertising episodes:

May 02, 2023 Masterpiece?
This week on the Glittery Bones of Advertising we look at Cokes new campaign – is it really a masterpiece? We’ll let you decide. You can also make the call on the creative department – are they elitist or just fabulous? Tune in and warm your eardrums.
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15min
April 28, 2023 Road Without the Rage
This week on the Glittery Bones of Advertising we look at ideas versus execution. And all agree on a very difficult question that puts some colour around the importance of sound. Something fun to wrap your ears around.
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14min
March 30, 2023 Down the Rabbit Hole
This week on the Glittery Bones we compare two superbowl ads and ask, which is more super? Then we ask another of advertising’s hardest questions, brand or retail. The answer’s not as clear cut as you might think…
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20min
February 23, 2023 Snap & Clap Into Super?
This week on The Glittery Bones of Advertising we look at a recent superannuation ad and ask, “Super? Or not so Super?”. And try and answer a question that divides the awesome foursome neatly down the middle. Find a comfortable seat on the fence and press play…
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15min
February 17, 2023 We're Back & We're Hungry
Welcome back to the Glittery Bones of Advertising. We start the year with the ad that seems to have the whole world raising its eyebrows. And we introduce a whole new segment which starts off attempting to answer one of advertising’s hardest questions and ends with Craig adopting a pet penguin. The madness is back. Please join us to see what the fuss is all about.

Credits: Fancy a McDonald’s? #RaiseYourArches McDonald’s UK
https://www.youtube.com/watch?v=arlXqMg4FO4
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18min
December 16, 2022 It's The Most Wonderful Time of the Year
Merry Christmas, seasons greetings, happy holidays. This week, we look at an emotional Chrissy tear jerker from England, we get emotional at the plight of the state Liberals and we introduce the very first Glittery Bones Christmas Quiz. Are you smarter than Craig’s Christmas Elves?
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25min
December 13, 2022 No Talking
This week JD surprises us all and loves an ad. Loves it. "One of the best of the year." We look at the weather and the election and wonder which is more depressing. And we play Guess That Brand - the game they can't play on radio. #Coopers #NoTalkies #ItsWet #RainBabyRain #WhatTheBrand

Ad of the week: www.adnews.com.au/campaigns/coopers-rolls-into-summer-via-taboo
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19min
November 29, 2022 A Little Place Called LA
This week, we look at massive letdowns. A tourism ad that looked like it was going somewhere, but convinced us to stay home. Another data hack, because one is never enough. And tagline competition that reminds us, there can be only one loser. Join in the fun.
#NowPlayingLA #Alberto #Optus #Medibank #Data #WhosTaglineIsItAnyway

Ad of the week: https://www.adnews.com.au/campaigns/l-a-tourism -launches-now-playing
Hosted on Acast. See acast.com/privacy for more information.
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23min
November 29, 2022 What The F*ck
WTF is happening to the Bones? We look at the latest Burberry ad and ask, "WTF?". We look at the Australian Netball sponsorship and ask, "WTF?" and we look at truth in advertising and ask "Really? WTF?" Join us as we map our way through the confusion.
#Burberry #OpenSpace #Netball #DanAndrews #JDQuizTime

Ad of the week: https://clios.com/awards/winner/film/burberry/open-spaces-107780
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26min
November 29, 2022 Come Say G'day
This week on The Bones we travel all over the country looking for an answer to the question, "Where do unicorns come from?" We draw a big red crayon around the weather. And then it just gets confusing. Join us for a laugh.
#AusTourism #BOM #TheWheelsFallOff

Ads of the week: youtube.com/watch?v=P3PdfWVk7h8&t=2s & https://www.youtube.com/watch?v=DEjgK96R0GA
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22min

FAQs about The Bones of Advertising:

How many episodes does The Bones of Advertising have?

The podcast currently has 119 episodes available.