This week on The Bones the gang looks at the continuing greatness of Hilux ads, the power of podcasts and we see if Craig can win a competition. (Spoiler: he doesn't.) Join us for a laugh.

#ToyotaHilux #Unbreakable #Serial #AdnanSyed #GabsOnVocals

Ad of the week: https://www.youtube.com/watch?v=G8mffh0EUqQ

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This week, we draw a big red crayon around humour in advertising and ask, "Does it actually work?" We look at the ongoing saga of trial by social media and get dragged into Essendon's latest kerfuffle. And Craig proves we know more about beer than we realise. So crack a coldie. Put your feet up. And press play.

#HCF #UncommonCare #EssendonCEOsaga #BeerLogos #Cheers

Ad of the week: https://www.youtube.com/watch?v=F7O9WytxicI

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This week what we lack in glamour we make up in witty repartee and red-faced anger. Craig gets angry about his least favourite ad. We all get angry about data security. But we end on Dad jokes. What's not to love. #SpecSavers #Optus #DadJokes

Ad of the week: https://www.youtube.com/watch?=L-4pttARr5I

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This week on The Bones it's all bone and no glitter. We look at brand relevance. Launching a totally Schmidt product. Wondering why the Republican Movement is wallowing in the "Look at me" pages of the internet. And Craig proves JD has not been paying attention. All season. It's not pretty. But it is entertaining.

#SmellyPits #Schmidts #RIPQueenie #FootyJerseys

Ads of the week:

https://www.youtube.com/watch?v=EYQM1WdHjOQ&t=1s

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This week, what you hear is what you get. Do accents make ads better? Does saying a drink has caffeine make it more energising. And football adjacent songs - recognising songs by their lyrics. Wrap your ears around it and let us know your thoughts.

#Accents #AsahiSuperDry #Unusual #SpriteSolo #FootyTeamSongs

Ads of the week:

https://www.youtube.com/watch?v=ZxTd4POOnCY&t=30s

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This week we look across the ditch and wonder if a great idea always makes a great ad, we ask "How much for a coffee?!" and draw a big red crayon around brand ambassadors. Why? Because you're worth it.

#BitOfAStretch #7/11 #$2Coffee #BrandAmbassadors

Ads of the week:

https://www.youtube.com/watch?v=BQ3Q9SJDgsE

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This week on The Bones: Australia's university challenge - selling a uni experience online - we ask, "How many hats does one man need" and look at a list of the world's top brand campaigns. 

#UniAdvertising #Swinburne #LaTrobe #Scomo #BestAdsOfAllTime

Ads of the week:

https://www.youtube.com/watch?v=bPEbqUHnX9k

https://www.youtube.com/watch?v=N8TXy-Vp6V4

https://www.youtube.com/watch?v=uJMMN3QbzpI

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This week we give a XXXX about brand equity, we ask who gives a XXXX about the Comm Games and draw a big red crayon around brand recognition. It's a XXXXing laugh a minute. 🍻

#XXXX #CommGames #WhatsTheBrand

Ad of the week:

https://www.adnews.com.au/news/the-origin-of-the-give-a-xxxx-campaigns?utm_medium=email&utm_campaign=Thursday%20August%204%202022&utm_content=Thursday%20August%204%202022+CID_a76ed809c766c0602ca8a7b80bb224f6&utm_source=Email%20marketing%20software&utm_term=Hero%20Image

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This week, we take a dive into the pool of sincerity and ask, what is fake, what is real and who has the right to swim there? To meat or not to meat. That is the question. (It'll make more sense once you watch it. #Heinz #IWantBeans #WillSmith #Soz #BrandsThatRank

Ad of the week: https://www.adnews.com.au/campaigns/heinz-s-your-tastiest-good-choice-of-the-week-via-reborn

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This week on The Bones we look at the perils of branding a product people love, but which might be a bit Coon Cheese, if you know what I mean. Also, a look at Splendour in the mud. And a splendid trip down logo alley. #Gaytime #NoSharing #SplendourInTheMud #GuessThatBrand

Ad of the week:

 https://www.youtube.com/watch?v=dIx_V7C_Pfc&t=6s

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