There seem to be two schools of thought on employer branding: reveal the brand and be authentic as possible, or manufacture what you think your audience wants to hear. These two positions seem mutually exclusive, but employer branding success happens when you find that middle path. What path is that? You'll just have to listen in to find out (though the title kinda gives it away).

Find me:
RecFest - London
MRA Minneapolis
Recruitcon - Nashville
HireConf - NYC
Yes! you can have my ebook!