Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.

In this final episode of The Book Desserts Podcast series (well at least season 1), we’ll explore the questions most asked by and for authors when it comes to having your own author-led group

Questions include:

☀️ What are the benefits of having a group program?

☀️ What’s the biggest challenge you see authors face with their own group?

☀️ What do I do after listening to all the episodes in this series?

☀️ How do you work with authors crafting their own group?

If you have any questions not answered in this episode, please connect with me on LinkedIn https://www.linkedin.com/in/kerry-dobson/  

I mention the episode with Kristi Mitchell, you can find that below

Ep 04 Marketing for Your Group Program with Kristi Mitchell

https://podcasts.apple.com/us/podcast/ep-04-marketing-for-your-group-program-with-kristi-mitchell/id1725891932?i=1000642961280

Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session

Thank you for listening 🙏🏻

Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.

In this episode, using the book From Strength to Strength: Finding Success, Happiness, And Deep Purpose in The Second Half of Life by Arthur C. Brooks we’ll explore the idea of a longer-term group program (1 year or more). This is important when you book addresses changes and transformations that take a longer period to realize. If you’re looking to grow your business through longer term group programs, you’ll want to listen to this episode

In this episode you’ll hear about:

☀️ The reasons why this book and a book like it are best supported with a longer-term program

☀️ The importance of creating a program promise that gives participants the opportunity to learn the concepts and then also the time to enact the plans around those concepts

☀️ Ideas for incorporating in person retreats and small group partnerships into longer term programs

At the end of this episode, you’ll be invited to consider how your book might be a great one for a longer-term program. Come up with ideas for some activities and experiences that might be beneficial to those in your group program especially over a longer period of time.

Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session

Thank you for listening 🙏🏻

Ep 10 Group Certification and Beyond with Linda Hoopes - Podcast Description

Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.

In today's episode, we’re talking to Linda Hoopes, the Founder and President of Resilience Alliance and the Author of Prosilience: Building Your Resilience for a Turbulent World and Managing Change with Personal Resilience and recently co-authored Embracing Another Normal: Resilience Stories and Strategies for Raising Children with Disabilities with Kris Burbank. Linda is sharing her experience building Resilience Alliance which offers tools and training for leaders, change agents, and individuals to help them build their resilience.

In this episode you’ll hear about:

☀️ Linda’s journey building Resilience Alliance and the international community of practice

☀️ The importance of having your underlying model or framework to build from

☀️ Linda’s approach to building and maintaining an engaged community of practitioners

Linda shares what influenced her in how she decided to build out her business and why she chose to focus on helping practitioners use the tools and resources for resilience in their own communities. She shares the details of the methodology and program structure for the Personal Resilience Practitioner Certification program. She also talks about how she is now co-authoring books with some of these practitioners that are specific to their communities and how that continues to build out the impact of her underlying model.

At the end of this episode, you’ll be invited to identify your own framework or underlying model in which you could build a group program from.

If you want to learn more from Linda, check out her website at https://resiliencealliance.com/ or find her on LinkedIn https://www.linkedin.com/in/lindahoopes/.

Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session

Thank you for listening 🙏🏻

Ep 09 Exploring Groups for Atomic Habits

Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.

In today's episode, using the book Atomic Habits: An Easy and Proven Way To Build Good Habits and Break Bad Ones by James Clear we’ll explore how a group certification program might be crafted. If your looking to grow your business through certifying others in the tools, resources, and techniques in your book so they can use it in their work, you’ll want to listen to this episode

In this episode you’ll hear about:

☀️ The reasons why this book and a book like it are great for group certification programs

☀️ Seat of Support (SOS) sessions and how they can be incorporating into a group certification program

☀️ Length of time need for a group certification program and the types of experiences to be included

You’ll hear about some of the key experiences you’ll want to include in your own group certification program including sharing tools your participants can use with their clients while being certified.

At the end of this episode, you’ll be invited to consider how it might work for a group certification program. Would other people be interested in taking your ideas and strategies into the work they do?

Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session

Thank you for listening 🙏🏻

Ep 08 Design Your Group with EASE

Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.

In today's episode, we’ll explore the framework I use with authors to help them design their group program.

In this episode you’ll hear about:

☀️ The most frequent mistakes made when it comes to designing your group program

☀️ The Design Your Group with EASE framework

☀️ Ideas for activities and things to consider when designing your group program

Are you designing your group program for you? Or for your participants? This is a common mistake made when designing a group program. The Design with EASE framework showcases the ways in which you can make sure your group program is Engaging, Actionable, Supportive, and Effortless. This episode introduces you to these components and includes a few ideas on how to incorporate each component into your program.

At the end of this episode, you’ll be invited to download and use the Design Your Groups with EASE guide from our website. You can use this guide to help design your own group program.

Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session

Thank you for listening 🙏🏻

Ep 07 Exploring Group Journaling with Amanda Stern

Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.

In today's episode, we’re talking to Amanda Stern, Journaling Coach from Good Things Come to Those Who Journal. We’re talking group journaling and how you could include it in your own group program.

In this episode you’ll hear about:

☀️ The special synergy that happens when we journal in groups

☀️ How to handle the silence that comes with journaling in groups

☀️ Amanda’s ground rules she uses in her journaling groups

Journaling can be a great way to help your group participants reflect on the topics covered in your book and your program. Amanda shares her flexible and dynamic working definition of journaling and invites authors to do the same. In this conversation, Amanda shares how she leads groups in journaling exercises and provides ideas on how you could add journaling to your group program.

At the end of this episode, you’ll be invited to come up with three thought provoking questions you could ask in your group program. You’re then invited to test them out on yourself, on your friends, on anyone you trust.

If you want to learn more from Amanda, check out her website at https://goodthingscometothosewhojournal.com/ or find her on LinkedIn https://www.linkedin.com/in/amandasternjournaling/

Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session

Thank you for listening 🙏🏻

Ep 06 Exploring Groups for How to Be Loving

Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.

In today's episode, using the book How to Be Loving: As Your Heart Is Breaking Open and Our World Is Waking Up by Danielle LaPorte we’ll explore how a group program might be crafted around a book that is full of great exercises, activities, rituals.

In this episode you’ll hear about:

☀️ The two choices you have with your group program if your book is full of activities

☀️ Using this book, a potential structure for a year long group program

☀️ The role of the program promise when deciding what activities to include in your group program

If your book is jam packed with exercises and activities that your readers can do, this episode will be a great help! You might want to include all of these in group program but listen to this episode to find out why that might not be the greatest approach. Using the book How to Be Loving: As Your Heart Is Breaking Open and Our World Is Waking Up by Danielle LaPorte we’ll review some of the different strategies we could use to ensure we don’t overwhelm or frustrate our group members.

At the end of this episode, you’ll be invited to make a list of all the activities and experiences that you've included in your book. Determine which of those activities are imperative for your group program based on how long you’d want your program to be.

Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session

Thank you for listening 🙏🏻

Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.

In today's episode, we’re talking to Linda Rossetti Executive Director of The Transition Institute, LLC and the Author of Dancing with Disruption: A New Approach to Navigating Life’s Biggest Changes. Linda is sharing her experience going from writing her book to having an accredited certification program with the International Coaching Federation (ICF).

In this episode you’ll hear about:

☀️ Linda’s book and her process from going from book to having a group certification program

☀️ The surprising benefit of a group program

☀️ Linda’s larger programming plans for her community and her book

Linda shares how she decided what to focus on from her book for her first certification program that included education credits for professionals and why she chose a group program as the way to deliver that training. You’ll here about the approach her team has taken to programming beyond this initial training and the exponential power of this approach.

At the end of this episode, you’ll be invited to identify the groups that would be most interested in your group program. You’ll also be invited to determine if there are any accredited bodies you might want to get your group program certified with.

If you want to learn more from Linda, check out her website at https://lindarossetti.com/ or find her on LinkedIn https://www.linkedin.com/in/lindarossetti/.

Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session

Thank you for listening 🙏🏻

Ep 04 Marketing for Your Group Program with Kristi Mitchell

Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.

In today's episode, we’re talking to Kristi Mitchell of Marketing Uncomplicated. We’re talking all about how to market your group programs to get people signing up and saying “Yes!”

In this episode you’ll hear about:

☀️ The most common mistakes authors make when marketing their group

☀️ Ideas on how to market your group way before your launch

☀️ How market research for your group program can also be marketing for your group program

“Start yesterday” that’s the advice of Kristi when it comes to marketing your group program. Don’t delay and wait until you’re ready to launch. Share your process and garner interest all along the process. Kristi shares other best practices and encourages you to focus on pain points in your marketing not the tactical details about the program.

At the end of this episode, you’ll be invited to have a clear and easy way for people to get onto your email list because your email list is the best way to market your group program.

If you want to learn more from Kristi, check out her website at https://www.kristimitchell.com/ or find her on LinkedIn https://www.linkedin.com/in/kristimitchell/ or YouTube https://www.youtube.com/channel/UCvza3l0jhMxzm8K2ICtRnQg

Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session

Thank you for listening 🙏🏻

Ep 03 Where to Start with Your Group Idea

Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.

In today's episode, we’ll explore where to start when it comes to crafting and leading the group program for your book.

In this episode you’ll hear about:

☀️ The Program Promise for a group program

☀️ Why the Program Promise is important

☀️ The impact of the Program Promise using two real group experiences

The most important and commonly skipped first step in having your own group program, is creating the Program Promise. The promise you make to your participants about what they will experience and accomplish by being in your program. It’s what people use to decide if they will sign up for your group. It impacts your marketing content, the activities you include in your program, and so much more. Listen to this episode to learn more about this important first step.

At the end of this episode, you’ll be invited to create your own Program Promise and share it with at least 5 people you’d love to have in your group program.

Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session

Thank you for listening 🙏🏻