Episode 135: Connor DeLaney & Endless Customers: A Proven SystemTo Build Trust, Drive Sales, and Become The Market Leader by Marcus Sheridan
ABOUT CONNOR
An innovator at heart, Connor is always bringing new ideas to the table and challenging the norm to find better solutions for both the teams and communities he is a part of. If you ask him, he combines his passions for education and marketing to empower others to meet their business and revenue goals and loves building unforgettable experiences through ground-breaking industry events and engaged, passionate communities. In his free time, you will find Connor watching the Yankees game, reading a new book, or out on a hiking trail on his next adventure!
CONVERSATION HIGHLIGHTS
• Understanding what IMPACT does.
• Buyers, trust, and education.
• The ever-evolving relationship of customers to business.
• The role of AI in sales.
• ",...we're in the business of, which is more frankly, in the business of trust and education in, in giving buyers more control of the buying experience than we ever have before."
• "...the ones that do the best work are the ones that say, look, I'm not just here to get a paycheck. I'm here to help someone become successful."
• The problem with keeping score.
• The power, thinking, and ideas behind good feedback.
• "I'm someone who people trust."
• The need for difficult conversations.
• What "balancing" life and work might really look like?
• The Four Pillars of a known and trusted brand.
• How Endless Customers can be applied to leadership.
• Overcomplicating what works.
The MAIN QUESTION underlying my conversation with Connor is, How are you taking the time to intentionally understand what you offer others, to then allow them to find you and trust you?
FIND CONNOR
- LinkedIn: https://www.linkedin.com/in/connor-delaney/
- Website: impactplus.com/team/connor-delaney
- IMPACT LIVE EVENT - Hartford, CT: https://www.impactplus.com/impact-live/2025/hartford
LinkedIn – Full Podcast Article: https://www.linkedin.com/pulse/episode-135-connor-delaney-endless-customers-proven-john-m--f8f9e/?trackingId=jaKpxiRlQgW1NmjHfPAkLw%3D%3D
CHAPTERS - FINALIZE
00:00 - The Book Leads Podcast – Connor DeLaney
01:04 - Introduction & Bio
04:17 - Who are you today? Can you provide more information about your work?
08:23 - The evolution of AI since my last conversation with Connor.
13:36 - Why customer trust is so low.
19:25 - How did your path into your career look like, and what did it look like up until now?
23:49 - Where Connor's values for his customers come from.
26:56 - How does the work you're doing today reconcile to who you were as a child?
29:55 - What is your super power?
33:29 - Connor's approach to feedback.
38:45 - What does leadership mean to you?
47:46 - Can you introduce us to the book we’re discussing?
49:28 - A breakdown of the 4 Pillars of a known and trusted brand.
57:03 - Takeaways from the book for leadership development
59:11 - Connor's contribution to the book.
1:00:55 - Book recommendations by Connor
01:05:12 - What are you up to these days? (A way for guests to share and market their projects and work.)
This series has become my Masterclass In Humanity. I'd love for you to join me and see what you take away from these conversations.
Learn more about The Book Leads and listen to past episodes:
- Watch on YouTube
- Listen on Spotify
- Listen on Apple Podcasts
- Read About The Book Leads – Blog Post
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