"I took a huge risk."

In this episode of the Book Funnel Podcast, the team welcomes Sasha Black, a successful author and entrepreneur. Sasha shares her journey from a corporate job to becoming a full-time writer under the pen name Ruby Rowe, focusing on sapphic fantasy. She discusses her unique writing process, the impact of TikTok on her sales, and her strategy for direct sales through her own website and warehouse. The conversation also touches on the challenges of hiring and building a team in the self-publishing industry, emphasizing the importance of joy and creativity in the writing process. In this engaging conversation, Sacha Black shares her journey into TikTok as an author, discussing the strategies she employed to build her following and promote her books. The discussion delves into the importance of authenticity, understanding one's audience, and the challenges of navigating social media platforms for book sales. Sacha emphasizes the need for resilience in the face of criticism and the value of finding joy in the writing process. The conversation also touches on the dynamics of in-person events and the significance of niche marketing for authors.

Learn More About Sacha Black
https://sachablack.co.uk/

Learn more about Scrivener
https://www.literatureandlatte.com

Summary

In this episode of the BookFunnel podcast, the team welcomes Oliver Evensen, the director of marketing and outreach for Scrivener. They discuss the features and benefits of using Scrivener for writing, the challenges authors face in their writing journeys, and how to effectively utilize the software to enhance productivity and organization. The conversation also touches on the importance of revision modes, the flexibility of the iOS app, and the community resources available for Scrivener users. In this conversation, the speakers delve into the intricacies of using Scrivener, a powerful writing tool for authors. They discuss the importance of understanding the binder, structuring chapters and scenes, and utilizing features like synopses, labels, and templates to enhance the writing process. The conversation also touches on advanced tools for experienced users, tracking progress with word counts, and the benefits of using keywords and metadata for organization. Additionally, they introduce Scapple, a mind mapping tool, and a new app called Written, designed for a simpler writing experience. Overall, the discussion emphasizes the flexibility and utility of Scrivener and its ecosystem for writers at all levels.

Takeaways

Scrivener is a versatile writing tool for all types of authors.
Organizational features in Scrivener help streamline the writing process.
Authors often face challenges in completing their projects due to perfectionism.
Using Scrivener can enhance the writing experience and productivity.
Revision modes in Scrivener allow for easy tracking of changes.
The iOS app provides flexibility for writing on the go.
Creating a structured project in Scrivener can simplify the writing process.
Snapshots in Scrivener help authors keep track of document changes.
Labels and icons in Scrivener can aid in organizing chapters and scenes.
The community and resources available for Scrivener users are invaluable. Understanding the binder is crucial for effective use of Scrivener.
Building a simple structure can enhance the writing process.
Utilizing synopses and notes can aid in organization.
Starting with basic features prevents overwhelm.
Visualizing character arcs with labels can clarify story structure.
Tracking writing progress with word counts is motivating.
Templates can save time and streamline the writing process.
Keywords help in organizing complex projects.
Metadata allows for advanced organization techniques.
Exploring all features of Scrivener can enhance the writing experience.

Learn more about Becca Syme
https://www.kickstarter.com/projects/beccasyme/dear-writer-you-still-need-to-quit

Summary

In this episode of the Book Funnel Podcast, the team welcomes back Becca Syme, an author coach and expert in helping indie authors navigate their careers. The conversation covers a range of topics including creative marketing strategies for Kickstarter campaigns, the importance of self-awareness in marketing, and the challenges of negative biases. Becca emphasizes the need for authors to accept the changing nature of their journeys and to understand the different phases of their business. The episode concludes with insights on the unpredictability of the publishing industry and the importance of perseverance. In this conversation, they discuss the importance of hope and perseverance in the writing journey, the evolving landscape of publishing, and the significance of personal connections with readers. They explore the impact of market saturation on authors and emphasize the need for adaptability in the face of change. The discussion also highlights the importance of finding significance in small interactions and understanding the growth phases in an author's career.

In this episode of the Book Funnel Podcast, the team welcomes back Kate Hall, a successful author and marketing expert. They discuss the evolving landscape of social media, particularly TikTok, and how authors can adapt their marketing strategies to thrive. Kate shares her personal journey from struggling to successful author, emphasizing the importance of engaging content and the need to pivot in response to platform changes. The conversation also covers practical tips for creating compelling videos, the decline of hashtags, and the significance of visual hooks in content creation. In this engaging conversation, the speakers delve into the intricacies of book marketing, particularly through platforms like TikTok. They discuss the importance of creating tension and drama in storytelling, the need for relatable elements in high fantasy, and the authenticity required in content creation. The conversation also covers effective management of a TikTok shop, leveraging live streaming for engagement, and practical tips for authors looking to start their journey on TikTok. Overall, the discussion emphasizes the evolving landscape of book promotion and the strategies authors can employ to connect with their audience.

Takeaways

Authors need to adapt to changing social media landscapes.
TikTok's restrictions are impacting how authors market their books.
Visual hooks are essential for engaging content.
Hashtags are becoming less effective; focus on keywords instead.
Creating face content can be more effective than slideshows.
Authors should diversify their content across multiple platforms.
Engaging content should hook viewers in the first three seconds.
Quality video and lighting are crucial for TikTok success.
Authors can use personal stories to connect with their audience.
Consistency and experimentation are key to finding what works. Book marketing on TikTok requires engaging hooks.
Tension in storytelling is crucial for selling books.
Relatable elements help readers connect with high fantasy.
Authenticity in content creation resonates with audiences.
TikTok Shop can significantly boost book sales.
Bundles of books can attract more buyers.
Live streaming can enhance engagement and sales.
Pre-signing books can streamline TikTok Shop management.
Editing videos for TikTok is essential for visibility.
Consistency in posting leads to increased audience engagement.

Summary
In this episode of the Book Funnel Podcast, host Jack Shilkaitis and co-hosts Emma Alisyn and Kelli Tanzi welcome Joe Solari, Managing Director of Author Nation. They discuss the evolving landscape of self-publishing, the importance of community and connection among authors, and innovative strategies for engaging readers. The conversation highlights practical self-publishing tips, the significance of authenticity in author-reader relationships, and the future of author events, including digital signing opportunities. Joe shares insights on how Author Nation aims to create meaningful experiences for authors and readers alike, emphasizing collaboration and creativity in the industry. In this conversation, the speakers discuss the importance of in-person author events, the evolution of marketing strategies in publishing, and the emergence of new models for content creation. They emphasize the need for community support among authors and explore innovative approaches to engaging with readers. The discussion also touches on the future of publishing, including the role of technology and the potential for new revenue streams through platforms like Kickstarter and Patreon.

In this episode of the Book Funnel Podcast, the BookFunnel team welcomes USA Today bestselling author Russell Nohelty. They discuss various aspects of self-publishing, including marketing strategies, the importance of scalability, and the mindset needed for success. Russell shares insights from his own journey, emphasizing the need for authors to embrace their unique voices while also learning from other industries. The conversation touches on overcoming self-sabotage and the importance of focusing on what works in an author's career. In this conversation, the speakers delve into the complexities of writing, self-critique, and the evolution of an author's perspective over time. They discuss the importance of understanding reader expectations, the sunk cost fallacy in writing, and the impact of revisions on reader connection. The conversation also explores the challenges of rewriting and the necessity of diverse marketing strategies to achieve success in the ever-changing landscape of publishing.

Takeaways

Authors often have diverse backgrounds and experiences.
Creative projects can evolve from initial ideas.
Self-publishing requires ongoing marketing efforts.
Authors should focus on strategies that work for them.
Learning from other industries can provide valuable insights.
Scalability is crucial for long-term success in writing.
Self-sabotage can hinder an author's progress.
It's important to embrace both successes and failures in writing. Self-critique can hinder an author's willingness to share their work.
Authors evolve over time, and their interests may change.
Reader expectations should guide an author's decisions.
The sunk cost fallacy can trap authors in unproductive cycles.
Revisions can alter the reader's connection to a story.
Diverse marketing strategies are essential for success.
Authors should not underestimate their audience's preferences.
Creating a community around a book can enhance its success.
Testing different marketing approaches can yield valuable insights.
It's important to balance passion projects with marketable works.

Learn more about Digital Authors Tookit:

https://www.digitalauthorstoolkit.com/

Summary

In this episode of the Book Funnel Podcast, host Jack Shilkaitis, co-host Kat, and guest Stu from Digital Authors Toolkit discuss various aspects of being an author in today's digital landscape. They cover tips for writing motivation, creative marketing ideas, the importance of author websites, and the pros and cons of direct sales versus traditional publishing. The conversation also delves into the evolution of author websites and concludes with a presentation by Stu on how authors can enhance their online presence. In this conversation, the speakers discuss various innovative strategies for authors to enhance their marketing efforts, including the importance of direct sales, the use of animated book covers, and the potential of augmented reality. They also explore how to optimize author websites for AI search engines and engage readers through interactive content.

Takeaways

Understand what motivates you to write beyond intrinsic motivation.
Pre-orders can create accountability and boost sales.
A website is essential for authors to establish an online presence.
Direct sales offer a personal relationship with readers but come with challenges.
The landscape of author websites has transformed with new technologies.
Authors need to generate their own traffic for direct sales.
Trust is a significant factor for readers when purchasing from unknown authors.
Selling direct can lead to higher costs for readers due to shipping.
Authors should consider the benefits of special editions in direct sales.
A well-designed website can enhance the reader's experience.  Authors should be prepared for customer service challenges when selling directly.
Animated book covers can significantly enhance marketing efforts.
Augmented reality offers exciting new ways to engage readers.
Interactive content on author websites can attract and retain readers.
Optimizing for AI search engines is becoming increasingly important for authors.
Direct sales can help authors build a loyal fan base over time.
Using social proof is crucial for authors selling directly.
Creating playlists or resources for book clubs can enhance reader engagement.
Authors can leverage technology to create immersive experiences for readers.
Personalized messages through QR codes can enhance reader connection.

In this episode of the Book Funnel podcast, host Damon Courtney interviews Johnny B. Truant, a veteran in the self-publishing industry. They discuss Johnny's journey from writing his first book to becoming a successful author and podcaster. The conversation explores the evolution of self-publishing, the importance of building true fans, and the impact of AI on the industry. Johnny emphasizes the need for authors to connect with their readers on a personal level and shares insights from his new book, 'The Artisan Author.'

Chapters

00:00 Introduction and Setup
01:22 The Journey of Johnny B. Truant
04:11 The Evolution of Self-Publishing
07:04 The Artisan Author Philosophy
09:48 The Impact of Rapid Release
12:24 Building True Fans
14:47 The Reader Journey
17:40 The Future of Self-Publishing
30:33 Connecting with Readers in Unexpected Places
32:01 The Importance of Building Relationships
34:03 Navigating the Impact of AI on Authorship
36:10 The Value of Being Human in a Digital World
38:42 Creating True Fans Through Personal Connections
41:20 Innovative Strategies for Selling Books
46:08 The Future of Author Engagement
49:27 Kickstarter Success and Community Building
54:28 Long-Term Strategies for Author Success
01:02:02 Outro

The Artisan Author Kickstarter
https://www.kickstarter.com/projects/johnnybtruant/the-artisan-author-your-way-out-of-the-self-pub-rat-race

Johnny's Website
https://johnnybtruant.com/

Johnny's Substack
https://johnnybtruant.substack.com/

In this episode of the BookFunnel podcast, hosts Jack Shilkaitis and Emma Alisyn welcome audiobook narrator Ruthie Bowles. They discuss the importance of engaging thumbnails, the journey of indie authors, and the nuances of audiobook narration. Ruthie shares her experiences and insights on working with authors, the significance of marketing audiobooks, and the potential of platforms like YouTube for reaching new audiences. The conversation emphasizes the need for authors to leverage their readers for marketing and to maintain clarity in character accents for narrators. In this engaging conversation, Ruthie Bowles discusses the evolving landscape of audiobooks, the importance of discoverability on platforms like YouTube and TikTok, and her experiences using BookFunnel for audiobook distribution. She shares insights on navigating reader events, the emotional depth of narration, and the significance of building authentic connections with readers. Ruthie emphasizes the collaborative nature of audiobook production and the importance of trust between authors and narrators.

Chapters

00:00 Introduction to the Podcast
00:43 Meet Ruthie Bowles: Audiobook Narrator
02:01 Checking In: Author Updates
07:02 Tips from the Trenches: Marketing Strategies
10:20 Character Accents in Writing
16:42 Delivering Subscription Models with BookFunnel
20:25 Ruthie's Journey to Audiobook Narration
23:27 The Art of Narration: Skills and Techniques
25:35 Collaboration Between Authors and Narrators
28:02 Writing for Audiobooks: Tips for Authors
32:14 When to Create Your First Audiobook
37:03 Marketing Your Audiobook Effectively
42:06 Leveraging YouTube for Audiobook Promotion
43:44 The Evolving Landscape of Audiobook Distribution
47:46 Leveraging BookFunnel for Audiobook Success
51:45 Navigating Reader Expectations and File Sharing
57:09 Engaging Readers at Events: The Power of Personal Connection
01:05:42 Building Connections in the Industry
01:05:58 The Evolution of Publishing and Reader Engagement
01:07:49 The Emotional Experience of Audiobook Narration
01:08:17 The Impact of Performance on Narration
01:09:56 Navigating Spicy Scenes in Narration
01:13:23 Setting Boundaries in Narration
01:14:56 Diversity and Sensitivity in Narration
01:17:14 The Importance of Trust in Collaboration
01:20:44 Final Thoughts and Future Endeavors
01:22:33 Outro

In this episode of the Book Funnel Podcast, we welcome Joanna Penn, a prolific author and prominent podcaster in self-publishing. We discuss the evolution of indie publishing, the importance of author branding, and how to connect with readers in a changing landscape. Joanna shares insights on her current projects, the significance of authenticity in writing, and navigating the challenges posed by AI in the literary world. The conversation emphasizes the need for authors to focus on their unique voices and the love of writing, while also adapting to industry changes.

Takeaways

• Joanna Penn has been writing for 20 years and has seen the evolution of indie publishing.
• The indie publishing landscape is constantly changing, and authors must adapt to new tools and technologies.
• Author branding is crucial for standing out in a crowded market.
• It's important to connect with readers and understand their preferences.
• Authors can change their branding and rebrand over time as their writing evolves.
• Authenticity in writing is more important than ever, especially in the age of AI.
• Focusing on serving existing readers can be more beneficial than constantly seeking new ones.
• Writing should come from a place of passion and love, not just for profit.
• Authors can create unique projects that resonate with their audience, even if they don't follow market trends.
• Building a community of true fans can lead to sustainable success.

Chapters

00:00 Introduction
00:48 Meet Joanna Penn: Author and Podcaster
11:41 The Evolution of Author Branding
23:58 Navigating Reader Expectations and Promises
40:49 The Role of Authenticity in Writing
42:10 Conclusion and Final Thoughts
43:09 Outro