The Bookkeeper Basecamp Podcast

On this week's series wrap episode, we look back at what we've learned about the various parts of marketing your business during the Marketing mini-series on the Spark Hustle Flow Podcast.

Without marketing, nobody would even know that you HAVE a business, let alone hire you.

Why?

Because people want to work with service providers that they know, like, and trust. They really want to know that you are a real person, and not just someone who wants to make money off of them.

In short, they want a relationship with you before they buy from you!

Let's recap the most important things we've learned about:  

• Visibility -- how to interact with your audience,
• Brand authority -- how to share knowledge in a way that builds your reputation, 
• Audience building -- how to find the right people, and 
• Authenticity -- how to let your personality take the stage. 

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This week on the Spark Hustle Flow Podcast we are continuing our topic of marketing, and now turning our attention to video content, or, as our guest calls it, on-camera content. 

Tune in to hear Tanya talk about: 

• Why on-camera content is more important now than ever, 
• What the common hurdles are to creating this content and how you can solve them,
• How to choose which platform to use to create your live stream content, 
• How long your videos "should" be, and 
• How you can take your "boring" financial content and make it more relatable and entertaining. 

Connect with Tanya: 

Join her free Facebook group: Video VIPs

Take her Video Readiness Quiz to figure out where you are and what resources you need right now

Check her out on your favorite social platform: find all her links here at tanya.video/links

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This week on the Spark Hustle Flow Podcast we are continuing our series that's all about marketing. And today, we are specifically talking about content marketing. 

In this episode, you'll hear from Johnaé De Felicis, who demystifies a lot of the things we've always wanted to know about content marketing but were too afraid to ask. 

Tune in to find out: 

• What exactly is content marketing, and how it's different from other types of marketing (like email), 
• Whether you should work with a marketing specialist or generalist, 
• The number 1 thing you need to have nailed down in order to create content that actually produces a result, 
• Whether you should pre-plan your content or wing it, and 
• The rule of thumb about what part of your content should be entertaining vs educational (this one will definitely surprise you!) 
• And, as a bonus, check out Charlotte Darr's Instagram @savelivethrive for what Johnaé calls the prime example of financial content done right. 

About Johnaé:

Johnaé De Felicis is in the business of health AND wealth. She serves coaches, consultants, and experts in every stage of the solopreneur journey–from day job to daydream.

As a business, branding, and burnout coach, Johnaé is passionate about helping others stress less, smile more, and gain the time and financial freedom to do what they love from anywhere.

Johnaé is also a wellness and self-care junkie who strives to promote happy, healthy, and wholesome living through her content.

Along with being an influencer and content creator, she is a freelance contributor with bylines in Healthline and other publications.

She is the creator of The Happy Joy Podcast as well–a show that's meant to inspire women to conquer each day with positivity, and look at everyday challenges on the bright side.

Connect with Johnaé: 

On her website: https://www.copyservedfresh.com/ -- make sure to sign up to her email list for exclusive copywriting and content-writing tips and advice. 

Connect with her on Instagram: @justjohnae

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Let me ask you something: are you tired of feeling like you're invisible when it comes to your business? Are you struggling to be seen, to be recognized, or to connect with a wider audience? 

If you're feeling like the Invisible Man, then you definitely want to tune in to this episode. 

Today we are diving in specifically into creating better brand visibility, with our special guest, Kaila Ruan. 

You'll hear about: 

• How marketing is different from sales
• What to do when you put your offers out into the world and hear crickets 
• Where most people get it wrong when it comes to creating visibility 
• How you can be more consistent in your visibility-building efforts 

Kaila is a marketing consultant that helps entrepreneurs create a marketing plan for their business that stands out + makes sales. She focuses on helping you gain visibility and building a brand true to you.

Connect with Kaila: 

Visit Kaila's website: KailaRuan.com

Connect on Instagram: @kaila.ruan 

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Welcome to the Tech (Mini) Series wrap episode! For the past few episodes, we talked about all things tech and systems, and it was so much fun!

Very often, as I'm working with my clients, I get the same questions pretty often. Tech and tools are so much more than extra software -- they allow us to create systems and processes that help serve our clients better. 

In this wrap, I'm taking a look back at the Tech Series episodes and the main take-aways from each. So you can use this episode as your jumping off point to see what is most interesting to you. 

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In this solo episode, Kemberli shares how she uses Asana to manage not only her tasks, but her whole business. 

Learn how to use the Teams feature, how she set up "departments" and different areas of her business, and how she manages her social media posting easily. 

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We're continuing our mini-series about the tech that makes your bookkeeping and financial service life so much easier than it used to be in the past. And today, we are talking all about workflows. What is a workflow, you may ask? Well, it's everything about how you serve your clients, from the prospect phase all the way to them becoming a paying client. Things like sending your scheduler to get on a call with a prospect, sending follow-up emails, sending invoices -- sound familiar? 

The bad news is that all of these tasks can sap your energy and take up a lot of time. The good news is that you can automate all these processes! 

The more you can automate it, the easier and more streamlined serving your clients gets, which leads you to serving your clients better. Automation also frees up your time to do other things you want, or need, to do. 

So how can you be hands on with prospects and clients, while being hands-off at the same time? Enter Dubsado -- a platform that allows you to set up workflows for every phase of your customer journey. 

And to talk about Dubsado, we brought on Krystal Clark. Krystal is a Workflow Strategist helping service-based solopreneurs and small teams organize their business with systems and automation so they can work smarter, serve better, live freely, and be profitable. Through her Dubsado setup and consulting services, she helps you create a signature feel-good client process that wows your clients and helps you to manage your day-to-day with more freedom, confidence, and peace of mind. She's all about transforming the way you work so you can live life unchained from your desk while still wowing your clients into raving fans who refer you again and again.

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Today on the SHF podcast, we are talking all about CRMs -- Customer Relationship Management tools. It allows you to keep all the info about your customers and prospects in one place, have your team be on the same page, and it also helps you automate your processes. This interview is going to be talking all about ActiveCampaign, which is the CRM that we use here at Spark Hustle Flow. And to give you all the juicy tips about ActiveCampaign, I have my long-term friend and now team member, Anna Crosby, come on the show. 

Anna Crosby runs Geni Collective (pronounced "JEE-nai"), where she helps solopreneurs expand and automate their marketing efforts. Her focus is on content marketing and sales funnels, and she offers both coaching as well as done-for-you services. Anna runs her small but mighty team out of Rocky Ford, Colorado, where she lives with her husband and business partner, Kenny. When not elbow-deep in the marketing world, Anna enjoys gaming, sewing, and spending quality time with family. 

Visit Anna's website: GeniCollective.com 

Book a free call with Anna here

DM Anna on Facebook 

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Today we are talking all about building your website with Squarespace. You have probably seen tons of people asking and debating which platform they should use to build their business website on. Maybe you've heard that Squarespace is only for creatives, or that it's hard to use. Today's guest, my friend Sarah Guilliot, sheds some light on what it's actually like to use Squarespace, and YES, bookkeepers and finance professionals can absolutely use it to build their service-oriented websites, too! 

Sarah Guilliot (“Sarah G”) is a Sales Page Designer with 20 years experience in UX Design and Art Direction. She’s designed sales pages, site architecture, purchase experiences, and advertising on multi-million dollar campaigns and websites such as T-Mobile, Eddie Bauer, Microsoft, and GoDaddy.

She currently runs www.sarahdesign.com, a design agency creating conversion-focused sales pages for established coaches and course creators. She works exclusively in VIP Days to get you results faster (no retainer or hourly projects).    

Connect and DM Sarah on Instagram: @sarahdesignagency 

Visit Sarah's Website: sarahdesign.com

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