The Bookkeeper Basecamp Podcast

Today I want to cover probably the most important topic on this podcast so far: 

I'm going to be sharing some perspectives I hold on the bookkeeping industry as a whole, and what I mean when I say "Bookkeeper Evolution." 

For decades, bookkeepers have been placed in a small, truly undeserved box.

Most people think they are low-level data entry clerks who hand over their work to other people who are theoretically more important than they are. 

Bookkeepers have been undervalued, underappreciated, and underpaid for far too long.

The Bookkeeper Evolution is my mission and movement to create structure around the change that is coming to the bookkeeping industry. 

It's beyond a belief system, marketing strategy, or framework. It's the culmination of my experiences of more than 30 years in this industry.

In this episode, I talk about: 

• What's actually working in the bookkeeping industry these days,
• What's not working in this space, and
• What we can all do about it.

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Today on the podcast I get to share some of the things I have been thinking about for a while now. I'd like you to learn from my experiences producing this podcast – the good, the bad, and the ugly. 

In case you're expecting to use a podcast to create long-form content for your business, I want you to know what you're getting yourself into. 

We're just about past the half-year mark on this podcast. 

Initially, the idea was to have it be a series of series, and I'm changing the format slightly. 

Tune in to hear what has been my lessons learned from this journey, as well as what this podcast is going to look like in the coming months. 

I'd love to hear from you on what you think about the upcoming changes – DM me on Instagram (@sparkhustleflow) or email me at [email protected] 

Here's a quick summary of what I talk about on this episode: 

• the importance of having a strategy BEFORE you start a podcast, 
• just how much patience and consistency a podcast takes,
• some lessons about having guests on your podcast (including how to go about those "big names"), 
• coordination and organization, especially if outsourcing, 
• what it costs financially to produce a podcast,
• why you should be taking good care of your health, and 
• all about promotion and how to do it right. 

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This week, we are wrapping up our social media series. We've covered some great social media topics, platforms, roles in the space, and how you can manage it. If you missed it – make sure and go back to listen.

As the seasons change, it seems like a great time to switch to thinking about decluttering – in your house as well as in your business. I usually spend time decluttering things like old notebooks, dried up pens, and junk mail. I go through my social media profiles and groups that no longer resonate with me.

Have you noticed how your piles of things just keep getting bigger and bigger? That's what my guest and I are talking about today – how to finally stop piling things up and declutter our space, both physical and virtual.

Tune in to hear about:

• How you can still be organized without being a Type A personality,
• A simple system for organizing pretty much anything and everything,
• Why you might want to consider hiring a process strategist,
• When and how you might consider re-vamping your current systems, and
• Actionable tips on keeping up with your email inbox.

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Today on the podcast I want to share some thoughts that I have on why money pros are struggling to connect with their audience. Over the past few weeks, we've had great interviews with coaches, course creators, and done-for-you service providers, who offered amazing tips and advice. However, if you don't know the underlying vision and purpose of what you want to do, having all the tools in the world won't help. 

Social media marketing is all about building relationships. I want to share 3 things that you need to know about your content marketing strategy, so that you can connect with your audience and convert leads into paying customers more easily. 

Listen to get my 3 tips: 

1. How to become intimately familiar with your audience, 

2. How to make your audience members feel special, and

3. How to use your existing knowledge and network to connect your audience to what they need at the moment – and why you should even want to do this. 

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On today's episode, we talk about how to organically market your business on social media. If you're not ready for paid promotion or advertising, or if you want to keep your ad budget on the lower side – this episode is for you. I can't wait for you to learn from Sarah! Make sure you have something to take notes with, because Sarah is definitely taking us to school on this one. 

Tune in to hear:

• What organic marketing actually means, 
• Whether you should start with organic marketing or if it's ok to jump right into paid, 
• What you should have figured out before you start your organic marketing efforts, and
• How to know if your organic marketing is actually working.

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Welcome to Episode 25 of the Spark Hustle Flow podcast. 

As this episode is going to air, there's a lot going on in the world. When there is so much chaos happening around us, back-office tasks sometimes fall behind, and we just can't afford that when it comes to marketing in our business.

In this episode, we're going to help you understand how to use Pinterest for your business, so even if you're busy with other areas, or life happens, there's always something working for you in the background.

Pinterest is different from other social platforms -- in fact, I'm not sure I would even label it as a social platform after talking with our guest, Jana Osofsky.

She discovered that leveraging Pinterest to get leads helped her sell her services. When set up right, Pinterest can help you attract ideal clients... and it only takes a little bit of time each month.

Tune in to hear:

• How Pinterest is different from other social media platforms like Facebook and Instagram, 
• What your goals are, and what users are looking for, when using Pinterest, 
• How to use Pinterest as research for content ideas, and 
• How long would you expect it to take for you to see an ROI on your efforts. 

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Hiring a Social Media Manager for your MoneyPro Business

If you've been around the Internet at all in the past few years, you know how important social media can be to grow your business. 

However, social media can sometimes be hard to understand. How do you do it "right"? 

The role of "Social Media Manager" has come into its own nowadays, where you can hire someone to manage your social media presence and communities. 

Today we talk to Keegan Jennings, who enlightens us on:

• What challenges solopreneurs commonly come across when trying to create a presence on social media,
• The different social media roles you can hire for, 
• What the first thing you should hire for (and it's probably not what you think!), and
• What are content pillars and why you absolutely NEED them before you start thinking about anything social media. 

About Keegan: 

Keegan Jennings is "Head Homegirl" at Collab House Digital, where she helps solopreneurs increase their reach in the digital space through simplicity, consistency, and connecting—without the overwhelm. She loves all things business, especially social media marketing!

She established Collab House Digital Marketing in 2019, after years of providing a wide range of freelance marketing services to small biz owners throughout the country.

With a VP-level corporate background in Strategic Sales & Marketing, Client Relationship Management, Event Planning, and Business Development, she began to notice common pain points of solopreneurs… the responsibility of social media marketing and strategy fell onto the hands of the busy small business owner, who was already short on time and at capacity.

From there, she was inspired to collaborate with solopreneurs and share knowledge and experience, helping them get their magic out into the online world.

Connect with Keegan: 

Visit Keegan's website: CollabHouseDigital.com

Connect with Keegan on Instagram: @keeganchapel 

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Have you heard some people saying that Facebook Groups are "dead"? Maybe you (or people you know) haven't had the best success with FB groups, or have noticed that engagement is lower than it might have been when groups first came out. 

Today, we are joined by Sandra De Freitas, who says that Facebook Groups are here to stay, and remain very profitable. The benefits of a FB group are numerous: high retention, more engagement, and an easy and fun way to provide support to your clients for a great client experience. 

Tune in to hear tidbits such as: 

• What you actually need for your FB group to be successful (and no, it's not 500-1000 people), 
• When is the best time for you to start your FB group, 
• How to decide if you should burn down your existing, low-engagement group OR keep and re-engage it, 
• How to properly run ads to your group, and 
• Whether you should consider hiring a community manager (and when is the right time to do so). 

About Sandra: 

Sandra De Freitas is a community expert who helps entrepreneurs grow, engage and monetize their Facebook Groups. She has had her hands in over 500 Facebook Groups, been part of 6 and 7 figure launches, and been an online entrepreneur for 16 years! She is known for her comedic personality, her love of coffee and her compassion for entrepreneurs.

Connect with Sandra: 

Snag her free mini-course: FB Groups 101 

Join her Facebook Group: Groups for Entrepreneurs with Sandra De Freitas

 Visit Sandra's website: www.engagedgroups.com 

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Today we're talking all about something that we all struggle with from time to time: staying focused and overcoming distractions so we can get our work done.

We are joined by Jacqueline Sinfield, who really sheds some light on the kinds of distractions that we can come across, as well as actionable strategies you can use today!

Tune in to find out: 

• The three types of distractions you can face in your business,
• A simple way to get "focus on demand,"
• How procrastination becomes a habit if you are motivated by dealines (and how you can easily introduce some outside accountability!),
• The pitfalls people fall into when trying out time chunking/Pomodoro, and
• How you can tell if you need to seek further support from a professional.

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On this week's episode of the Spark Hustle Flow podcast, we are chatting with Chauntele Holley, the Growth Coach, all about goal setting and mindset. 

Self limiting beliefs are the stories and language we tell ourselves -- and most of the time, they are completely untrue. These false stories can negatively impact our mindset, which can limit how much we can earn in our business. 

Tune in to find out: 

• What the most common limiting beliefs are (do any of these resonate with you?) 
• How you can use journaling to create a success mindset 
• Why you might need an accountability partner
• How to stop comparison-itis with others on social media 
• How to properly set your goals -- and what to do when you hit your goal early OR miss the mark 

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