We were delighted to speak with Olivia Tanner, Digital Marketing Strategist at BookMachine Creative Agency and experienced education marketer about the importance of marketing to schools in the right way. We asked her about what techniques and approaches she uses to get busy teachers on board and why teacher case studies and hearing directly from their peers is so powerful. She also shared insights from her career including time at Rising Stars, Hodder Education.

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With spiralling costs and huge disruption to the supply chain, publishing production departments have had it tough of late. We speak with award-winning production professional Srishti Kadu to get her take on the recent changes and challenges that production colleagues are responding to. We discuss her thoughts on production careers, global impacts on the industry, diversity and inclusion, and developments in accessibility. She also shares insights into her career journey and the top priorities of contemporary production departments.

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Show Notes

Find out more about Retyped at: https://www.linkedin.com/company/retypeduk/

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Get 20% off BookMachine Campus Membership with the code BMPOD20. Go to bookmachine.org/campus.

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Managing teams across generations and departments can call for a variety of approaches and working styles, which is why hearing from experts on the topic is key. We were delighted to speak with Shannon Cullen, Group Publishing Director of Quarto Kids, about her career and journey to her role where she is now. We ask about her experience moving from Editorial Manager all the way up to Publishing Director at Penguin Random House UK, and how her leadership or management style has changed over the years and with the teams she’s worked with.  We also talk about Shannon and Gemma's John Green era during their time working on The Fault in our Stars and other iconic titles, and the importance of taking all of your holidays.

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The publishing industry has changed a lot in the past few years, how are industry leaders changing with it? We were thrilled to speak with Emma House, Founder and Managing Consultant of the Oreham Group, about her approach to leadership and what lights her up when managing teams and company strategies. We talk about the challenges posed by the pandemic, Brexit and cost of living crisis on motivations and inspiration within publishing companies, Publishers Without Borders, and offer some solutions to people looking to refresh their leadership skills.

https://www.eurolitnetwork.com/publishers-without-borders/

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People in leadership roles in the publishing industry have a lot of responsibility to lead the way with diversity and inclusion in the front of their minds. They are responsible for opening doorways and creating space in an industry that’s often been described as opaque or tight-knit. But how can publishers do this the right way, from hiring, in their campaigns and beyond? We spoke with Jaini and Lydia about how publishers can build internal systems that welcome and include people from all backgrounds to make sure everyone feels supported.

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Whether it's paperback, hardback, colour books, journals or directories, the book production industry grows more complex by the day. Businesses in this field (and professionals heading them) need to acquire a specific toolkit to stay afloat during these changes. So, we were delighted to talk with Jonathan Huddart, Head of Sales, Books and Journals at CPI Books, about his career in sales of production services and how CPI Books has changed its approach over the years.

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Are you a creative and a little bit frightened of our new AI overlords like ChatGPT and Mid Journey? In this episode, we talk to Micaela Alcaino, award-winning Designer and Illustrator, and Rebecca Blake, (Advocacy Liaison at The Graphic Artists Guild) about their insights on the current AI boom in the design sector. We’ll be discussing how AI feeds into different parts of the creative process, such as brainstorming, referencing and collaborating, and the grey area it generates in terms of copyright, intellectual property, and the rights of the original designer. You can find resources referenced in the episode below.

Micaela's LinkedIn Article "AI's Influence on Cover Design and the Future of Book Publishing: How to utilise these new tools in a healthy way"

Graphic Artists Guild Position on AI Image Generative Technologies

Creative Review podcast episode on AI

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In this episode, we have two guests from Boldwood Books, Claire Fenby and Marcela Torres. Get ready as they share their journey in transforming a small publishing press into a resounding success, with their recent win of “Small Press of the Year” at the British Book Awards 2023. Claire, Head of Marketing, had a pivotal role in the founding of One More Chapter division at HarperCollins, as well as carving her path in the digital realm with her thriving BookTube channel. Marcela Torres, Marketing Executive at Boldwood Books, comes from a background in freelance translation and has recently had a meteoric rise on TikTok and Instagram on her own channels. Soak in the wisdom, strategies, and infectious enthusiasm of Claire and Marcela as they share their advice on business growth in the publishing world alongside their talented team members at Boldwood Books.

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In this episode we are joined by Dr. David Barker, Senior Lecturer in Publishing at the University of Derby. With years of experience in commissioning editorial, including founding Continuum’s unique “33 ⅓” series, David offers valuable insights into skills needed in commissioning, including fine-tuning your editorial eye. We ask David about his experience as Editorial Director at Continuum in New York and then at Bloomsbury Academic in London, and his pivot to the academic side of the industry.

Articles that we mentioned in this episode:

The Bookseller article on author care (2023)

Author survey results (2016)

Article about editorial decision-making bias and privilege in publishing (2021)

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Listen up! This episode we’re speaking to Louise Harvey of Little, Brown Books about the skills needed for a career in audio publishing. Are there transferable skills from other sectors of publishing? What’s unique about a career in audio? And are there challenges due to misconceptions about the place of audiobooks in reading? We’ll be asking Louise about her journey to this unique side of publishing, and what the future of audio holds.

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