The BOPCAST with Hélène Scott: bite-size personal brand and online business tips for your entrepreneurial adventures.

Personal Branding is VERY different from branding a product (where the product is front and center) or a company brand (say, Nike or Apple), yet because Personal Branding is a relatively new concept — many of the 'standards' from the old school branding have been brought into the personal branding space.

In this episode I flip the current online biz 'standard' around consistency on it's head and insert the opinion that consistency has to do with HOW you SHOW UP, not in how often and what days you post your content, send your newsletter, etc.

When you're building a Personal Brand Business the old school rules just don't apply. It's about you.

In episode 5 of the BOPCAST, I introduce what the bopcast is (something that's 'typically' done in the first episode of a new podcast), and offer up a CASE STUDY of:

• how to take action on an idea regardless of how big it may feel and
• how to ignore what's 'typical' and do things YOUR WAY (one of those secret sauce tips to building a personal brand that resonates with your perfect-fit tribe).

Using the BOPCAST as the case study, describing my fears, what barriers of entry felt 'too big' -- I walk you through the steps I took (so you can follow along with your own idea) on how I broke my big idea into a small one that I was able to start and test,  immediately. Welcome to the BOPCAST, I can't tell you how thrilled I am you're here!

If left to run amuck the (industry & self imposed) SHOULDS will do everything in their power to pull you further and further away from creating a business that's in full alignment with you.

But the most insidious part of building your business based on shoulds... is that your brand story becomes confusing.

And a confused brand equals a click off your site (rather than a click YES, to opting-in)

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Not sure the how & where of your version of... "Just Start?" This free companion worksheet (originally offered with BOPCAST ep.3) will step you through in finding your next best (and most brand aligned) action to take within your business.

Are you a multi-passionate, highly creative entrepreneur with no shortage of ideas... but at times find yourself frustratingly stuck on deciding between them all?

Me too. So I devised a way to hack through those moments of indecision, listen in, download the companion worksheet & get unstuck!

Every little thing you do within your business adds to the story people tell themselves about you, your brand and offerings. That story, is your brand.

So although it may seem a subtle thing to choose between the word Path or Funnel when describing the sequence of offerings you unveil to your new clients, the two words will hold different meanings and in turn become part of the story your people tell themselves.

In this episode I'm talking about the words Path and Funnel, but the idea of thoughtfully choosing your words within your brand and messaging is universal.

Want to create a purposeful brand that attracts and delights your perfect-fit tribe? Click here to check out my free resource that walks you through the 3 pillars of a stand out brand.

Your brand is the story people are telling themselves about you & your business... is it the story currently being told a match to how you want to be perceived?

In this online business world where list building is crucial, it's just as critical to thoughtfully plan out what happens after they opt-in.

People buy from those they know, like and trust...what are YOU doing to build that kind of relationship and trust with your tribe?

Because it's in the post opt-in "courtship" that your brand story has the opportunity to become one of loyalty and trust, or of disinterest and disconnect.

In this bite-sized episode I talk about creating a connection with your audience, and provide an example of a small simple thing I do that ALWAYS delights.

Want to create a purposeful brand that attracts and delights your perfect-fit tribe? Click here to check out my free resource that walks you through the 3 pillars of a stand out brand.