Before I dive into the goodies on today's show, I want you to know something. When I first started out in business, I definitely had no idea what a personal brand was. Heck I never heard of it. I simply thought my business would be represented by my logo, my web site and my digital products. I was wrong, big time. If this is where you are right now in your business and you hear so many others talk about personal branding, but you don't know how to make that shift in your business then today's show is definitely for you. Grab your pad of paper and pen and let's talk personal branding. This is episode number two, five essential elements to craft your personal brand.