The Bottom Liine: Growth Strategies For Healthcare Practices

Google has recently opened up Local Service Ads to a variety of healthcare specialties. These lesser-known ad types can provide much higher ROI and help get your practice ahead of the competition. Bill Fukui from MedShark Digital joins us to explain what you need to know!

We recently analyzed data from over 600,000 new patient inquiries and have uncovered some common performance gaps. In this episode we cover three critical takeaways relating to lead conversion rates, staff performance, and marketing channels. These may be a wake up call to many of you! You can find our full reports at www.liine.com/healthcare-marketing-benchmark-report/ 

When is it appropriate to build separate microsites for specific services or locations? We talked with Joshua Lott-Suchanek, a fractional CMO with nearly a decade of healthcare marketing experience, to learn the pros and cons of splitting content off of your main website.

On today's episode, Bailey Daniel shares how she and her portfolio's practices are tracking phone staff performance, as well as the best way to provide effective feedback. Bailey is the Senior Manager of Lifecycle Marketing for Aesthetic Partners, an MSO company with five different brands under their portfolio. 

"Specialty healthcare may be the only industry that I can think of where there's this much money being spent on leads that are this valuable...but where the people handling lead intake are not trained, monitored, and incentivized."

On this episode, we discuss some common mistakes practices are making with lead intake phone training. We also cover the ideal mindset and strategy for retaining control and improving outcomes. Before co-founding Liine, Charlie Winn professionally consulted healthcare practices, providing sales training to hundreds of staff members. He has also personally analyzed over 10,000 new patient phone calls to uncover best practices in lead-to-appointment conversions.

How effective are your marketing channels and campaigns at driving revenue? Keith Jensen is a 20-year marketing veteran working with healthcare groups. Today we discusses his methodology for reporting marketing ROI based on lifetime patient value. Join us as we dive into his tech stack and processes.

Dylan Kemna joins us to discuss best practices for new patient phone calls, bringing over 15 years of experience managing healthcare call staff. Today, Dylan shares insights into his call structures that are proven to convert more leads into booked appointments. We learn about building rapport, when to collect patient info, and how to think beyond simply answering questions. We also take a deep dive into the most common question - "What does it cost?" 

Judy Kozlicki joins us to talk about hiring and retaining top talent for your practice. Judy is a management consultant with Skytale Group, and has over 17 years of experience working with aesthetics practices. We talk about her team building approach and cover some of the tools and techniques she uses to develop healthy, high-performance teams.

Dallas Logan's tech stack for new patient acquisition may be the most effective that we've ever seen. So, of course we invited her to share her secrets! We discuss her mission-critical technologies, preferred communication channels, and the structure of her outreach cadences. We also briefly cover how beginners should get started without getting overwhelmed. If you're interested in the operations side of patient acquisition, you won't want to miss our discussion with Dallas.

Emily Rose joins us to discuss her role as VP of Marketing for Lightwave, a dental leadership organization. We learn about her top-line marketing metrics, how she collaborates with dental leaders, and what separates the highest performing dental practices from the rest.