The Bottom Liine: Growth Strategies For Healthcare Practices

On today's episode, Danny Ketola joins us to discuss the pros and cons of private equity partnerships in healthcare. Danny has over 23 years of experience in executive management in oral surgery, and founded Flagship Specialty Partners in 2021. Previously, Danny served as CEO of Carolinas Center for Oral & Surgery from 1999 to 2021.

Chris Chomenko is the co-founder of RepeatMD, a mobile rewards app for growth-focused healthcare practices. How much marketing budget should be allocated towards existing patients versus new patient acquisition? What can healthcare practices learn from companies like Allergan, Starbucks, and United Airlines? We discuss these and more on today's episode.

Terri Ross joins us to discuss the training and mindset required to maximize patient revenue from every lead and consult. Terri's perspective comes from 20 years of managing and consulting in the aesthetics space, though our discussion easily applies to any specialty healthcare vertical. Terri is President of Aesthetics for APX Powered by Engage, and is founder and CEO of Terri Ross Consulting. 

Nick Tvrdik joins us to share his expertise and success strategies for more effective patient consults. We discuss how to help the patient get the treatment they need while also increasing revenues. Nick has personally done over 8,000 patient consults within his own practices, Aria Integrative Health and Lohi Lipo Laser. He is also a public speaker, consultant with Practice Empowered, and podcast host for the Aesthetic Coaches' Quarter.

How can healthcare practices convert more leads into booked appointments? In this episode we talk to Liine's co-founder Charlie Winn, who has analyzed over 100,000 new lead interactions and is an expert in both lead conversion and call staff training.

Alex Membrillo joins us for our inaugural episode to share his expertise in patient acquisition strategies. Alex is the CEO of Cardinal Digital Marketing, an agency which specializes in working with healthcare practices.  Learn what marketing channels drive the most leads, where practices are wasting their time, and what you should be focused on at various stages of your marketing growth.

Welcome to Liine's podcast for growth-focused healthcare practices.

In our first episode, we introduce the revenue hourglass. This concept allows us to quickly structure all revenue-growth activities into one of 5 categories. This makes planning for growth more manageable and productive. 

Join us in future episodes as we bring subject matter experts to speak to each of the 5 categories!