The Bottom Line

Dee Madigan is the Executive Creative Director at Campaign Edge. Campaign Edge is a full-service creative advertising agency.

In this episode, Dee offers her insights on building strong brands, engaging audiences, and adapting to the evolving digital landscape. She emphasises the importance of creativity and discusses how understanding your brand and what you bring to the table enables you to execute a successful marketing campaign and build an emotional connection with potential customers.

Resources and links:

• Campaign Edge website

• Dee Madigan on LinkedIn

Connect:

• Alexander Spencer website

• Alexander Spencer on Twitter

• Alexander Spencer on Facebook

• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Robert Nisi is the Director and Co-founder of Astute Theory. Astute Theory aims to help businesses navigate the digital landscape by providing a unique cloud-based enterprise management system and digital implementation strategies.

In this episode, Robert shares how businesses can leverage AI and customised software to improve efficiency and gain an edge over competitors. He addresses the challenges of adopting new technology and the benefits of gamification before he shares his advice for businesses looking to innovate and thrive in a rapidly evolving digital landscape.

Resources and links:

• Astute Theory website

• Venture Startup Club website

• Robert Nisi on LinkedIn

Connect:

• Alexander Spencer website

• Alexander Spencer on Twitter

• Alexander Spencer on Facebook

• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

This is part two of our two-part conversation with AI Consultant, Inbal Rodnay, about the impact of AI on small businesses.

In this episode, Inbal expands on the importance of developing a workplace AI policy and aims to inspire businesses to make better use of available technology. She also highlights how AI tools like Microsoft Copilot can help with tasks to improve workflow without worrying about security concerns.

Resources and links:

• Inbal Rodnay’s website
• Inbal Rodnay on LinkedIn

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Inbal Rodnay is an AI Consultant. Inbal provides guidance and support to businesses as they go through the process of integrating AI and automation into their operation.

In this episode, Inbal explains the impact of AI tools like ChatGPT and shares her journey of helping accounting firms innovate. She also discusses different types of AI tools and how to integrate them but highlights the importance of upskilling staff while creating an open culture of experimentation.

Resources and links:

• Inbal Rodnay’s website
• Inbal Rodnay on LinkedIn

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Adam Tambakau is the Creative Director at Social Star. Social Star is a marketing agency helping businesses and professionals to build their brands and tell their stories.

In this episode, Adam discusses his passion for content creation and the importance of engaging video content for businesses. He explores the evolution of video consumption, common challenges for newcomers to video creation, and practical tips for businesses expanding into video. Adam also shares his personal experience with YouTube virality.

Resources and links:

• Social Star website
• Adam Tambakau on YouTube
• Adam Tambakau on Instagram
• Adam Tambakau on Facebook
• Adam Tambakau on LinkedIn

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Christopher Goodwin is the Principal at Goodwin Property Advisory Pty Ltd. For over 25 years, Christopher has provided tenants with expert real estate advice about leasing commercial office and industrial premises.

In this episode, Christopher breaks down the complexities of commercial leasing. He shares his top tips on negotiating lease terms, understanding market incentives, and how proper planning helps business owners succeed in commercial leasing.

Resources and links:

• Christopher Goodwin on LinkedIn

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Doris Spielthenner is the Managing Director of SMA Australia. SMA is a global specialist in photovoltaic and electricity system technologies focused on decentralised, digital, and renewable energy.

In this episode, Doris discusses the importance of renewable energy for businesses, the growing consumer demand for sustainability, and the practical steps companies can take towards becoming more sustainable. She emphasises the importance of quality products and describes SMA’s involvement in producing inverters and batteries.

Resources and links:

• SMA website
• Doris Spielthenner on LinkedIn

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Hish Kasem is the Director of AS Mortgage Partners. When it comes to finance, Hish is the master and we’re so glad to have him as a part of the team at Alexander Spencer.

In this episode, Hish discusses how his personal journey influenced the path his career took and shares a surprising personal connection to Sevan. He also digs into the most important considerations for securing a business loan and buying a business. Hish provides practical advice using real client stories to highlight what works best for securing funding.

Resources and links:

• AS Mortgage Partners website
• Hish Kasem on LinkedIn

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Clayton Bates is the Founder of Inspire Small Business. Inspire Small Business is a registered Shopify expert and helps product-based businesses create or rebuild their websites to maximise conversion from visitors to paying customers.

In this episode, Clayton discusses his entrepreneurial journey and how it led him to build and rebuild websites. He shares key considerations when building a website, explains how businesses can balance customer needs with business aims, and underscores how a well-designed user interface can dramatically affect the customer journey.

Resources and links:

• Inspire Small Business website
• Free video website audit by Inspire Small Business
• Clayton Bates on LinkedIn

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Fletcher Wimbush is the Founder and CEO of Discovered Performance Hiring Software. Discovered Performance Hiring Software combines hiring coaches, AI, and smart software to make the hiring process smoother.

In this episode, Fletcher walks through his journey into the recruitment industry while building several successful businesses. He explains why business success relies on recruiting candidates with integrity who match the culture of your workplace. He gives tips for finding new talent and provides some tools you can use to help you determine whether candidates will be the right cultural fit for your business.

Resources and links:

• Discovered Performance Hiring Software website
• Fletcher Wimbush’s website
• Fletcher Wimbush on LinkedIn

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.