The Bottom Line

James Course is the Co-founder and Director of Gawk Outdoor. Since 2018, Gawk Outdoor has embraced traditional advertising strategies by selling outdoor billboard space in regional Victoria. James and his brother Luke teamed up to create Gawk Outdoor after noticing a gap in the market for regional advertising.

In this episode, James walks us through the Gawk Outdoor origin story, how billboard advertising benefits communities in regional areas, and why physical advertising is here to stay in an increasingly digital world.

Resources and links:

• Gawk Outdoor
• James Course on LinkedIn

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Andrew Ford is the Founder and CEO of Social Star. Social Star is a marketing agency helping businesses and professionals to build their brands and tell their stories.

In this episode, Andrew breaks down personal branding in the digital marketing space, some of the hurdles of merging personal branding with digital marketing, and how to utilise the appropriate social media platform for your needs to benefit your business. He also explains that good branding is so powerful, it could be the reason you might consider spending ten thousand dollars on a handbag.

Resources and links:

• Social Star
• Andrew Ford on LinkedIn

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Camille Moore is the Director of Third Eye Insights. Third Eye Insights is a digital design consultancy firm transforming businesses through bespoke strategic marketing advice.

In this episode, Camille breaks down how to better utilise social media to share your story, build connections with customers, and add value to your business. She also shares her insights about the surprising similarities between ancient Romans and modern marketing strategies.

Resources and links:

• Third Eye Insights
• Camille Moore on LinkedIn

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Andrew Crosby is a Retired Business Owner best known for Blinds Online. Blinds Online is one of Australia’s largest online curtain and blind retailers and was turning over $13 million when he sold the business. 

In this episode, you’ll hear all about Andrew’s journey from brick-and-mortar stores to bankruptcy before exploring the online retail space. He’ll highlight the importance of doing what you know, surrounding yourself with the right people, and why he thinks everyone should go broke at least once. 

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Patrick Karnezis is the General Manager of Alpha Facilities Group and a former professional AFL player. Before hitting the boardroom, Patrick hit the field with the Brisbane Lions and Collingwood Football Club.

In this episode, Patrick reflects on how joining the AFL at a young age changed his life and details his professional journey since retiring from the sport. He also shares how the experience of being a professional athlete has influenced his approach to running Alpha Facilities Group, and the overwhelming importance of building strong relationships with your team.

Resources and links:

• Alpha Facilities Group
• Patrick Karnezis on LinkedIn

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Ben Bars is the Founder and CEO of We Are Unity, a consulting agency with a passion for leveraging purpose, building brands, and improving performance. Ben has worked all over the world, helping businesses define their vision and embed strategy into their culture.

In this episode, Ben shares his insights on the core principles of purpose-led workplaces, and their benefits in today's business landscape. He also explores the importance of defining a collective goal, to genuinely excite people and provide direction and meaning. Plus, Ben asks the important question, "What would the world be missing out on if they didn't have you?"

Resources and links:

• We Are Unity website
• Ben Bars on LinkedIn

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Adam Jaffrey is the Founder and Strategy Director of Wavelength Creative, Australia's leading podcast production and growth agency. 

In this episode, Adam shares his journey from the world of advertising to the creation of Wavelength Creative, and explains the unique story of creating one of their most successful podcasts, "Saving Apollo 13". He also explores what branded content is, and why it's so important for small and medium-sized businesses. Plus, Adam debunks some of the most common myths about podcasting. 

Resources and links:

• Wavelength Creative website 
• Adam Jaffrey on LinkedIn 

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Greg Thomas is a Commercial Lawyer and Director at Velocity Legal, a boutique law firm focused on private businesses, business owners, and family groups.

In this episode, Greg explains the key factors to consider before entering a business partnership. He shares the main reasons business partners decide to leave a partnership, and explores the different mechanisms for resolving disputes. Plus, Greg breaks down the importance of a well-drafted shareholder's agreement, and the differences that it can make in mitigating risk.

Resources and links:

• Greg Thomas on LinkedIn
• Velocity Legal website

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Darren Bourke is a Business Coach for small businesses, and the author of "The Fourth Moon". You may remember Darren from his appearance on our previous episode, "The biggest challenges businesses are facing post COVID-19".

In this episode, Darren shares the inspiration behind writing his book, and what the journey was like in completing "The Fourth Moon". He'll also share some key insights from the book, about the significance of strategy, implementation, maintenance, and leverage, in achieving sustainable growth whilst keeping a team engaged. 

Resources and links:

• “The Fourth Moon” by Darren Bourke
• Darren Bourke on LinkedIn

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.

Michael Falk is the Chief Economist at Intellectual Property Australia, the Australian government agency responsible for administering intellectual property rights relating to patents and trademarks.

In this episode, Michael explains the importance of IP for businesses and breaks down IP Australia's new trademark checker tool. He also explains the different types of intellectual property, and shares how businesses can leverage IP to generate revenue and increase competitiveness.

Resources and links:

• IP Australia website
• TM Checker tool

Connect:

• Alexander Spencer website
• Alexander Spencer on Twitter
• Alexander Spencer on Facebook
• Alexander Spencer on LinkedIn

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.