The Bottom Line Podcast

Stephanie chats with Ogilvy Group Creative Director, Nina East, Director, Eddy Bell and bowel cancer survivor, Kin Leong about the creation of Bowel Cancer Australia's latest awareness campaign, "Australia's Deadliest".

They discuss the brief, the process, and the final result in developing an advertising campaign that resonates with the target audience and delivers on the key message that you are never too young for bowel cancer. 

This engaging chat highlights the importance of the authentic patient voice and demonstrates how through collaboration and professional respect the campaign was able to be elevated at every level.

Jake talks to Stephanie about how his life was tipped on its head after his stage 4 diagnosis at 31 and how he had to re-frame his dreams and life plan, including starting a family.

Upbeat and one to always try and find a silver lining, Jake discusses the importance of letting go of the things you can’t control and maintaining a positive approach despite the tougher moments.

Passionate about raising awareness, Jake talks about the joy of 'finding your tribe' and how engaging with other bowel cancer patients has been a wonderful upside to his cancer diagnosis.

On this episode Stephanie talks to Genetic Counsellor, Alisha, who demystifies the dynamic world of genetics and the implications for cancer patients.  

Alisha discusses the importance of knowing your family health history, how to access genetic testing, and the relevant questions to ask when faced with a possible bowel cancer genetic condition.

Gabrielle talks to Stephanie about the importance of participating in the National Bowel Cancer Screening Program, which she credits with saving her life. 

As a regional patient, Gabrielle discusses the barriers she faced in receiving support with her initial diagnosis, the importance of exercise in her daily life, and how she is learning to navigate ongoing treatment with her new mantra - "to try to be miserable for as little time as possible!"

When a loved one is diagnosed with cancer it is hard enough for an adult to comprehend, but for a child it’s even more difficult.  In this episode, Angus rejoins his Mum, Stephanie, this time as the interviewee.

He talks through his experience dealing with her diagnosis.

In this heartwarming discussion, Angus talks about the importance of positivity, routine and making the most of each and every day with your loved ones.

This episode is a must listen for both children and parents.

Overindulged during the festive period? Are you feeling blah?

Bowel Care Nutritionist, Teresa talks to Stephanie about starting the new year with a fresh approach and getting back to a healthy lifestyle.

'I don’t mind the odd cheat day, but it’s important to get back on track.'

Teresa discusses handy tips and tricks that are easy to implement, so you can recalibrate and kick off the new year with sustainable lifestyle changes.

NRL player, Chad Townsend has been a passionate supporter of Bowel Cancer Australia since his mother-in-law, Gail was diagnosed in 2012.

Sadly she passed away from the disease in 2020, but Chad talks with Stephanie about Gail's tenacity and never-give-up attitude that continues to inspire him to live his best life.

A routine medical for his annual licence led to a stage 3 bowel cancer diagnosis for racing driver, Michael Sheargold. A check he credits with saving his life.

Michael chats with Stephanie about the importance of understanding your body and acting on symptoms.

Bowel cancer was never on Michael’s radar and his shock diagnosis has made him reassess what was important in life.

Mehroz and Seemab chat with Stephanie about the loss of their sister Afroz, to bowel cancer at age 33.

Diagnosed shortly after the birth of her son, Afroz, like many bowel cancer patients, put her symptoms down to being a new mum. Bowel cancer was not something she even considered.

Remarkably close to their sister, Mehroz and Seemab wanted to honour Afroz’s memory establishing 'Set in September the Label', to raise much needed funds for Bowel Cancer Australia and early-onset bowel cancer.

This episode confronts the heart ache and pain of losing someone so young, but the beauty of letting her memory live on in her son.

Stage 4 bowel cancer patient and advocate, Nina and her husband, Aaron chat with Stephanie about how bowel cancer has impacted their life, from both a patient and carer perspective.

Mid-October marks National Carers Week and Nina highlights the importance of recognising your support network and ensuring that carers also take time out to look after themselves.

'I outsource the more difficult areas to ensure I don’t burden my husband and family, giving us the space to take time out to enjoy each other’s company.'