While we gear up for Season 3, enjoy this bonus episode where Dex, Merea, and Justin sit down to talk about the winners and losers of the ad game during the 2020 Super Bowl.

Consistency is the way a brand actually lives out its character. Dex, Justin, and Merea close out this season challenging you to move away from trying to make a splash to actually building momentum.

Most marketing is wasted because it isn’t addressing points of confusion that consumers have regarding your offerings – let's fix that!

Whoops, we never shared The Puppy Test with you... but we've fixed it. Go back and check out Season 2, Episode 2 on Conviction: The Puppy Test if you want to hear what is probably the great episode we have ever published.

Were not talking about managing or avoiding conflict – Dex wants your brand to connect with your best customers by picking the right fight.

We're continuing our exploration of building brands with character and Dex stresses the importance of understanding your place in the marketplace

We're getting into the details of building brands with character and things get serious as Dex introduces Justin and Merea to The Puppy Test.

Grab a drink and join Dex, Justin and Merea at the bar as they discuss what it takes to build a brand with character so you can stop wasting money on advertising.

Dex and Justin enjoy a bourbon whiskey neat while talking about marketing's biggest misunderstandings and the most important work of branding.

Get ready to pour one out for your favorite logo. Andrew Hochradel is behind the bar mixing shapes, symbols, and sparkling cider to help us prepare for the future of brand identity design.