In this episode of The Brand Blueprint Podcast, host Dana Ammons sits down with Chris Cubba, the Chief Revenue Officer at Snipp, a leader in customer loyalty programs and promotional strategies. Chris brings over a decade of expertise in scaling businesses, helping brands enhance their customer engagement and retention. His insights into loyalty programs, the role of data in shaping marketing strategies, and the power of digital technology in building strong customer relationships make this episode an invaluable resource for entrepreneurs and business leaders.

Chris dives deep into how businesses can leverage loyalty programs to drive growth, increase customer lifetime value, and build meaningful, long-term relationships with their audience. The conversation also covers the evolution of customer expectations, how businesses can stay ahead of the curve with loyalty technology, and practical strategies for implementing a loyalty program that works for both large enterprises and small businesses. Additionally, Chris shares his perspective on the importance of data in shaping effective marketing strategies and his experiences working with some of the world's top brands.

The episode also includes a rapid-fire segment, providing a fun and engaging glimpse into Chris’s personal preferences and inspirations.

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Show Notes Timestamps

00:00 - Introduction to The Brand Blueprint

00:22 - Meet Chris Cubba: Chief Revenue Officer at Snipp

01:15 - Rapid Fire Questions with Chris

04:03 - Chris’s Journey into the World of Loyalty Programs

08:45 - The Power of Loyalty Programs in Customer Retention

16:20 - Data-Driven Strategies for Loyalty and Marketing Success

24:18 - How Technology is Shaping the Future of Loyalty Programs

30:12 - Leveraging Digital Tools for Customer Engagement

38:22 - Scaling Loyalty Programs for Businesses of All Sizes

42:37 - Advice for Entrepreneurs Looking to Implement Loyalty Programs

47:03 - Building Meaningful Customer Relationships

53:12 - Key Takeaways and Closing Thoughts

57:45 - Call to Action and Future Insights

59:02 - Conclusion and Final Thoughts

In this episode of the Brand Blueprint Podcast, host Dana Ammons sits down with Jeremy Chow, the founder of Tactus Technologies, a company focused on making music accessible to the deaf community through innovative wearable technology.

Jeremy takes us through his inspiring journey, starting with middle school guitar lessons in Beijing, followed by his studies in engineering at Northeastern University, where he developed the initial prototype for Tactus. He shares valuable insights into the importance of partnerships, community engagement, and continuous feedback in product development. The conversation also touches on the global market potential for accessible technology, as well as Jeremy's upcoming endeavors in Hong Kong's vibrant startup ecosystem. Listeners will learn the critical role of curiosity and collaboration in entrepreneurship, especially when innovating in unfamiliar spaces.

00:00 – Introduction to the Brand Blueprint

00:29 – Meet Jeremy Chow: Founder of Tactus Technologies

01:45 – Rapid Fire Segment: Getting to Know Jeremy

09:56 – Jeremy's Journey: From Engineering to Tactus

14:34 – The Science of Music and Engineering

19:26 – Developing Wearable Technology for the Deaf Community

27:02 – The Importance of Passion in Entrepreneurship

27:35 – Finding the Right Business Idea

29:15 – From Idea to Prototype

30:50 – Iterating with User Feedback

32:30 – Engaging with the Deaf Community

35:50 – Deciding to Commercialize

38:52 – Understanding the Market Opportunity

43:04 – Global and International Implications

44:40 – The Entrepreneurial Journey and Future Plans

46:38 – Advice for Aspiring Entrepreneurs

51:34 – Conclusion and Contact Information

In this episode of The Brand Blueprint Podcast, host Dana Ammons engages in a compelling discussion with Sheila Phicil, the founder of the Compass Project. Sheila’s initiative leverages AI and blockchain technologies to address healthcare inequities and drive social impact. With over 15 years of experience in healthcare operations, Sheila shares her journey from advocating for underserved communities to pioneering a project that provides tools and frameworks for innovators.

The conversation explores the importance of understanding patients' lived experiences, using technology for data sovereignty, and creating sustainable solutions in healthcare. The episode also features a rapid-fire segment to get to know Sheila better, touching upon her personal preferences, inspirations, and the significance of mentorship.

00:00 - Introduction to The Brand Blueprint

00:22 - Meet Sheila Phicil: Founder of the Compass Project

01:31 - Rapid Fire Questions with Sheila

04:18 - Sheila's Journey and Inspirations

11:28 - The Compass Project: Vision and Impact

24:25 - Mentorship and Public Health Pivot

34:08 - Impact of System Dynamics on Understanding Social Issues

35:31 - Cultural Shock and Racism in Boston

38:53 - Navigating Public Health and Technology

47:31 - Introduction to the Compass Project

48:31 - Challenges in Healthcare Startups

53:23 - Leveraging Blockchain and AI for Patient-Centered Solutions

57:22 - Engaging Patients in the Design Process

01:03:31 - Call to Action and Future Plans

01:07:35 - Conclusion and Final Thoughts

In this episode of The Brand Blueprint Podcast, Cataanda James interviews Joy Ogunneye, a leading brand strategist who has worked with major beauty companies like L'Oreal and Aveeno. Joy shares her journey from the corporate world into brand innovation and talks about what it takes to create a brand that connects with audiences and stays true to your values.

Joy discusses the importance of understanding your “why,” and how this clarity leads to authenticity in both personal and business branding. She highlights how focusing on consumer needs and fostering real connections is key to building a brand that thrives.

In this episode, you’ll learn:

• The Importance of Personal Branding: How understanding your "why" can guide your career and your brand's evolution.
• Knowing Your Audience: Why understanding your consumers' needs is the cornerstone of successful brand development.
• Building Your Business Brand: How to ensure that your brand stays authentic and connected to your personal values.
• You Are the Secret Sauce: How your unique perspective and style will make your brand stand out in a crowded market.

Timestamps:

• 00:00: Introduction

• 00:14: Rapid Fire Questions with Joy Ogunneye

• 01:28: Joy's Journey: From Banking to Beauty

• 05:05: Discovering Her "Why"

• 06:00: The Power of Personal Branding

• 07:45: The Importance of Understanding Your Audience

• 10:15: You Are the Secret Sauce

• 12:20: How Joy Brings Joy and Authenticity to Her Work

• 15:40: The Process Behind Building a Brand

• 18:00: Parenting Lessons for Branding

• 20:15: Tips for Aspiring Entrepreneurs

• 25:30: How to Stand Out in Today’s Market

• 28:15: Joy’s Advice on Leading with Purpose

• 30:00: Final Thoughts & Wrap-Up

Welcome to another episode of The Brand Blueprint, where we explore groundbreaking ideas and the people behind them. Today, host Dana Ammons is joined by Greg Glynn, the pioneering founder and CEO of Pliable Marketing, a leader in the Name, Image, and Likeness (NIL) arena. This episode dives deep into Greg's latest venture—a children's book titled "The Magic Cleats," co-authored with his daughter, which celebrates two collegiate athletes' journey using their NIL to champion childhood cancer research.

The discussion unfolds Greg's insights on the evolvinglandscape of NIL and how athletes can leverage their platform for greater good beyond traditional endorsements. Through the story of "The Magic Cleats," we see a different side of NIL, focusing on potential, personality, and passion—key elements that Greg believes are essential for success in this space.

Additionally, Greg highlights how Pliable Marketing aidsathletes in maximizing their NIL opportunities while making a positive impact. The conversation also touches on the broader implications of upcoming changes in the NIL policies and what it means for the future of athlete branding.

Join us as we uncover the inspiring actions of youngathletes transforming their sports achievements into powerful narratives for social change, setting a new standard for what it means to be a student-athletetoday.

00:00 Introduction to the Brand Blueprint

00:16 Meet Greg Glynn: Trailblazer in NIL

01:52 Rapid Fire Questions with Greg

02:43 The Magic Cleats: A Unique NIL Story

04:27 Tom Brady's Influence on Athlete Branding

05:59 Pliable Marketing: Supporting Athletes Beyond Sports

07:11 The Journey of Hannah Mann and Emma Eubank

10:39 Auctioning Cleats for Childhood Cancer Research

14:05 Inspiring the Next Generation of Athletes

19:03 The Future of NIL and Athlete Empowerment

20:52 Leveraging NIL for Career Growth

21:15 The Reality of Athletic Careers

22:07 Building a Personal Brand

24:27 Future of NIL and Athlete Branding

26:24 The Three Ps of Marketability

30:23 Navigating Social Media Platforms

33:02 Mission E 50 and Female Athlete Empowerment

37:08 Closing Thoughts and Resources

Dana Ammons hosts Sylvia Lin, an experiencedglobal marketer, on the Brand Blueprint Podcast. Sylvia shares her journey from GE to Colgate Palmolive and Johnson & Johnson, where she honed her expertise in global portfolio management and strategic innovation. Sylviadiscusses key insights on managing P&Ls across international markets, understanding consumer insights, and innovating based on local needs. The conversation also explores the impact of macroeconomic factors, regulatory environments, and the importance of unique selling propositions in driving brand success.

Sylvia's advice emphasizes staying curious, getting external perspectives, and understanding consumer journeys to adapt and thrive in a fragmented global market.

00:00 – Introduction to the Brand BlueprintPodcast
00:24 – Meet Sylvia Lin: A Global Marketing Expert
03:29 – Rapid Fire Questions: Getting to Know Sylvia
14:39 – Sylvia's Career Journey and Insights
24:57 – Navigating International Business Challenges
35:16 – Strategic Investment Decisions
36:14 – Portfolio Management Insights
38:26 – Innovation Across Markets
40:19 – Consumer Insights and Cultural Differences
47:34 – Globalization and Local Market Strategies
53:55 – Future Trends and Recommendations
01:02:45 – Closing Remarks and Final Thoughts

Join us on The Brand Blueprint as host Dana Ammonsdelves into the transformative power of personal branding with Natalie Weakly, founder of Signature Style. This enlightening episode reveals how founders canshape their personal brands to reflect authenticity and professionalism, significantly impacting their business ventures.

Natalie, a renowned expert in style and branding, shares herinsights on the importance of personal presentation and its influence on business perceptions. She discusses the critical distinction between merely dressing the part and embodying a brand that resonates with authenticity andaligns with business objectives.

Key Discussions Include:

• Understanding Personal vs. Professional Branding: Natalie explains why founders need to craft personal brands that authentically represent their individuality and support their business goals.
• First Impressions and Style Strategy: Learn why first impressions are crucial and how strategic style choices can enhance professional interactions.
• Integrating Authenticity into Branding: Discover the importance of authenticity in personal branding and how it fosters genuine connections with stakeholders.
• Future Trends in Personal Branding: Natalie touches on emerging trends such as sustainability in personal branding, emphasizing the growing importance of eco-conscious choices in fashion and beyond.

As we explore these themes, Natalie offers practical tips for founders looking to harness the power of their personal brands for business development, from aligning wardrobe choices to leveraging style in networking situations.

This episode is a must-listen for any founder eager to understand how personal branding can be a key driver of business success and professional relationships.

As we explore these themes, Natalie offers practical tipsfor founders looking to harness the power of their personal brands for business development, from aligning wardrobe choices to leveraging style in networking situations.

This episode is a must-listen for any founder eager tounderstand how personal branding can be a key driver of business success andprofessional relationships.

Call to Action: Elevate your personal brand withexpert guidance from Natalie Weakly and make a lasting impact in your professional endeavors. Connect with us at Value Growth Partners to learn how our tailored branding strategies can help you stand out and succeed. Reach out today to schedule a consultation and start your journey towards a powerful personal and professional brand.

00:00 Introduction to the Brand Blueprint Podcast

01:17 Rapid Fire Questions with Natalie Weekly

05:51 Natalie's Professional Journey and Personal Branding

09:52 The Importance of Appearance in Professional Settings

14:08 Balancing Personal and Professional Brands

18:58 Key Components of a Strong Professional Brand

20:34 Dressing for Success: The Power of Clothing

21:07 The Psychology of Color in Fashion

22:11 Personal Branding: Staying True to Yourself

24:51 Balancing Trends and Personal Style

26:21 The Future of Personal Branding

27:48 Cost Per Wear: Making Smart Fashion Investments

31:00 Avoiding Common Personal Branding Mistakes

33:02 Final Thoughts on Personal Branding

35:42 Conclusion and Contact Information

Join host Dana Ammons on The Brand Blueprint as he dives into the essential topic of inclusive marketing with Devoreaux Walton, founder and managing partner of Relevant. This episode begins with a personal introduction to Walton through a series of rapid-fire questions, allowing the audience to connect with her expertise and personality.

 Devoreaux Walton sheds light on the nuanced differences between diversity marketing and inclusive marketing, articulating the compelling business reasons for adopting both approaches. She shares invaluable tips for founders looking to integrate inclusive marketing into their strategies, underscoring the need for a robust foundational strategy.

 Throughout the discussion, Devoreaux explores the transformative role of AI in marketing, offering insights into how technology can enhance inclusivity efforts. She also outlines key metrics that brands can use to gauge the effectiveness of their inclusivity initiatives.

 As the episode concludes, Devoreaux provides practical advice on when and how to engage marketing consultants to maximize the impact of inclusive marketing strategies. Tune in to gain a deeper understanding of how inclusivity can drive business success and foster genuine engagement with diverse consumer bases.

00:00 Introduction to the Brand Blueprint

00:20 Meet Devoreaux Walton: Expert in Diversity Marketing

00:49 Rapid Fire Questions: Getting to Know Devoreaux

09:34 Diversity vs. Inclusive Marketing: Key Differences

13:25 The Business Case for Inclusive Marketing

20:01 Practical Strategies for Inclusive Marketing

23:29 The Importance of Inclusive Marketing

23:52 Leveraging Expertise in Small Business

25:17 The Role of AI in Marketing

27:28 Strategies for Inclusive Marketing

35:54 Working with Marketing Consultants

42:53 Final Thoughts and Advice

Welcome to a new installment of The Brand Blueprint—Capsule 5, where we delve deep into the nuances of marketing ROI and strategic brand development. Join your host, Dana Ammons, as he revisits his early inspirations from the iconic TV commercials of the 70s and 80s that sparked his passion for marketing.

This episode is dedicated to unraveling the complexities ofReturn on Investment (ROI) in marketing. Dana breaks down the essentials of how ROI works and its pivotal role in crafting effective marketing strategies. Learn about the importance of understanding your target audience, setting crystal-clear objectives, accurately measuring Key Performance Indicators (KPIs), and the necessity of continuously refining your strategies based on empirical data.

Looking ahead, Dana teases an exciting lineup of interviewswith industry luminaries such as Devoreaux Walton, Natalie Weakly, Sylvia Lin, and Greg Glynn. Additionally, anticipate a special focus on AI’s impact on branding and a fresh series with Dr. Geoff D. Green on mitigating stress and preventing burnout for entrepreneurs.

As we close this capsule, we also pay tribute to Black History Month by celebrating the influential contributions of African American founders and brand visionaries.

Join us for this enlightening journey into marketing andbrand building. Stay tuned for actionable insights and expert advice designed to elevate your brand's presence and impact.

00:00 Welcome to Capsule Five: The Brand Blueprint

00:22 Dana's Passion for Marketing

02:41 The Importance of ROI in Marketing

03:43 Key Marketing Strategies for Founders

05:49 Exciting Content and Special Episodes

07:00 Conclusion and Final Thoughts