In this episode of The Brand Blueprint Podcast, host Dana

Broadcasting from Spain, they dive into Jorge's journey of merging creativity with business, the complexities of international brand building, and his tips for fostering innovation. They also discuss Jorge's unique perspective on balancing technical, business, and creative aspects in both education and professional settings.

Tune in to gain insights on creating brands and managing complex projects in a global context.

00:00 Introduction to the Brand Blueprint Podcast

00:37 Meet Our Special Guest: Jorge Perez

01:27 Rapid Fire Questions with Jorge

09:22 Jorge's Background and Career Journey

15:13 The Intersection of Creativity and Business

20:22 Challenges and Opportunities in Entrepreneurship

26:22 Teaching Innovation and Mentorship

30:22 Complex Projects and Pragmatic Solutions

Join Christian Ampuero in this episode of The Brand Blueprint and The Brand Data Lab as he discusses crucial insights on market research, brand identity, and positioning.

Learn how to categorize survey questions for better analysis, understand the significance of qualitative and quantitative research, and explore essential brand indicators like awareness, attributes, reputation, and loyalty.

Stay tuned for practical tips and strategies to ensure your brand's growth and success.

00:00 Introduction to the Brand Blueprint

00:40 Recap of Market Research

01:20 Categorizing Survey Questions

03:35 Importance of Qualitative Research

06:23 Brand Positioning and Competition

08:38 Evaluating Brand Success

09:32 Key Brand Indicators

14:37 Conclusion and Next Steps

Join us in this insightful episode of the Brand Blueprint

Learn about the brand's beginnings from a chance compliment, the significance of wax cotton fabric, and the importance of storytelling in fashion. Mapate shares insights on market research, consumer connection, and sustainable practices while offering valuable advice for emerging entrepreneurs.

Tune in to explore cultural expression in fashion, from product development to navigating

04:39 Rapid Fire Questions

06:29 Main Interview with Mapate Diop

24:09 The Custom Shirt That Sparked a Business Idea

24:37 Crowdfunding Success and Business Beginnings

25:21 Educational Background and Lifelong Learning

26:50 The Importance of Fabric in Branding

28:29 Engaging with Consumers for Product Development

31:03 Challenges and Innovations in Product Sizing

36:18 Cultural Considerations in Fashion

44:30 Future Growth and Funding Strategies

48:09 Advice for Aspiring Entrepreneurs

50:50 Where to Find Diop and Final Thoughts

Join host Dana Ammons in this exciting episode of The Brand Blueprint as he dives into Capsule 3, focusing on Brand Identity and Positioning. Reflecting on Capsule 2's deep exploration of market research with founders like Daniel Victor, Dwan White, and Jacob Guss, Dana emphasizes the importance of creating a unique brand identity.

The episode features a comprehensive breakdown by Heloise Lanoix on successful and failed brand positioning, highlighting Apple and Blockbuster. Additionally, look forward to game-changing interviews with Mapate Diop, Ylorie Taylor, and Jorge Perez.

Get ready for valuable insights and strategies to make your brand not just seen but felt.

Don't forget to check our website for exclusive content and stay tuned for more expert advice.

00:00 Introduction and Recap of Capsule 2

01:14 Diving into Capsule 3: Brand Identity and Positioning

01:35 Common Mistakes in Brand Identity

02:19 Examples of Brand Positioning: Apple vs. Blockbuster

03:17 Exciting Interviews and Final Thoughts

In this episode of The Brand Blueprint, host Dana Ammons and beauty expert Cataanda James, along with Heloise Lanoix and Christian Ampuero, two of their Executive Producers, discuss market research for brand building in the haircare industry.

Featuring a panel with Zandra of Brewed Hair Care, they explore practical strategies and insights for conducting market research, understanding target audiences, and developing effective marketing tactics. The team emphasizes the importance of identifying market demands, building trust, assessing risks, and creating consumer-centric products as they continue to develop their new hair care product as part of their groundbreaking, Build a Brand segment, where they will be building an entirely new brand during the season!

The episode also highlights the significance of persistent learning, passion, and adaptability in entrepreneurship.

00:00 Introduction to Brand Blueprint

00:20 Welcome and Overview

00:54 Market Research Insights

02:01 Panel Discussion with Zandra of Brewed Hair Care

02:22 Zandra's Market Research Process

03:48 Developing and Testing Prototypes

07:06 Challenges and Lessons Learned

10:13 Tips for New Creators

14:33 Financial Strategies and Risk Assessment

26:57 Survey Findings and Consumer Insights

37:29 Product Development Announcement

44:33 Conclusion and Next Steps

In this special episode of The Brand Blueprint, interviewer

Born in the Turks and Caicos Islands, Kathleen's story is a testament to resilience, creativity, and unwavering determination. From learning various crafts in her youth to establishing successful businesses in Haiti and later in

This episode delves into her life lessons, the importance of self-belief, and her unwavering dedication to helping others.

00:00 Introduction to the Brand Blueprint

01:07 Kathleen's Early Life and Family Influence

02:48 Entrepreneurial Journey Begins

03:35 Love and Loss in Haiti

06:34 Building a Business Empire

16:58 Escape to New York

22:32 Challenging Gender Norms

23:06 Building a Hair Business Empire

24:05 Transition to Skincare and Soap Making

25:24 Success with Porcelain Dolls

27:12 Navigating Business Without a Storefront

28:02 Lessons in Entrepreneurship

32:14 Fostering and Raising Children

39:11 Dreams of Helping the Homeless

41:36 Final Reflections and Brand Promotion

In this episode of Brand Data Lab, join host Christian

Learn about conducting effective interviews and focus groups, creating impactful surveys with tools like Google Forms and SurveyMonkey, and harnessing the power of web searching and AI for gathering valuable consumer insights.

Get practical tips for maximizing your market research efforts to elevate your brand.

00:00 Introduction to the Brand Blueprint

00:20 Welcome to the Brand Datalab

00:38 Market Research and Insights

01:07 Interviews and Focus Groups

03:01 Effective Survey Techniques

05:44 Web Searching and AI

07:06 Using AI for Market Research

09:04 Conclusion and Next Steps

In this compelling episode of The Brand Blueprint Podcast,

They delve into topics such as the unique aspects of Bold Move Beverages, the entrepreneurial journey from market research to product development, and effective marketing strategies.

Jacob shares his insights about the challenges and successes of launching an alcoholic coffee drink, explores funding strategies, and discusses future plans for the brand.

Don't miss their rapid-fire Q&A that offers a personal glimpse into Jacob's inspirations and productivity hacks.

00:00 Introduction to the Brand Blueprint

00:37 Meet Jacob Guss: Revolutionizing the Beverage Industry

01:33 Rapid Fire Questions: Getting to Know Jacob

10:51 Jacob's Educational Background and Early Career

15:42 The Birth of Bold Move Beverages

18:18 Market Research and Product Development

25:58 The Journey of a Driven Entrepreneur

27:06 Navigating Early Funding Challenges

31:18 Understanding the Three-Tier System

37:39 Effective Marketing Tactics for Alcohol Brands

44:19 Future Plans and Expansion

46:55 Advice for Aspiring Entrepreneurs

50:20 Conclusion and Final Thoughts

The Brand Blueprint - Architecting Beauty | Dwan White on

Join host Dana Ammons on The Brand Blueprint for an

Gain valuable insights into market research, consumer needs, and retail placement. Celebrate the unsung heroes of beauty with details about MCBI’s third annual awards, and learn about the impactful partnership with Clark Atlanta University's School of Business for the Branding Black Beauty Conference. This episode is packed with expert advice on consumer research, market trends, brand development, consumer education, and much more. Don't

00:00 Introduction to the Brand Blueprint

00:34 Meet Our Guest: Dwan White

03:02 Rapid Fire Questions: Getting to Know Dwan

14:05 Dwan's Journey in the Beauty Industry

21:50 Creating Iconic Brands and Products

27:48 The Importance of Consumer Research

37:44 Navigating Market Trends and Consumer Needs

43:53 The Importance of Knowing Your Consumer

45:07 Target Audience and Product Feedback

48:50 Understanding Market Segments in Natural Hair Care

54:46 Challenges in Retail Placement and Consumer Education

01:09:31 Trademarking and Protecting Intellectual Property

01:14:07 Transitioning After Selling a Brand

01:16:44 Creating the Multicultural Beauty Insider

01:19:25 Future Plans and Industry Recognition

01:22:23 Partnership with Clark Atlanta University

01:26:43 Conclusion and Contact Information

In this episode of The Brand Blueprint, hosted by Heloise Lanoix, we dive into the crucial role of market research and consumer insights in brand success. Featuring a detailed case study of Warby Parker's innovative business

Learn how Warby Parker leveraged market research to transform the eyewear industry, and what went wrong with Coca Cola's New Coke launch. Subscribe for more insights and strategies to elevate your brand.

00:00 Introduction to Brand Building

00:35 Case Study: Warby Parker's Market Research Success

01:24 Warby Parker's Strategic Implementation

02:30 The Importance of Consumer Insights

03:08 Case Study: The New Coke Debacle

04:45 Lessons Learned from New Coke

05:35 Conclusion and Further Learning