The Brand Builder Podcast

Steven Black is a marketer and serial entrepreneur who has built a number of brands both on and off Amazon.

As a consultant he has seen what works for a lot of brands from those just getting started to several 8 and 9-figure companies.

We brought him back on to The Brand Builder Podcast to discuss how you can still provide tremendous value and grow your sales even during a pandemic.

To join our community of brand builders visit: www.Capitalism.com/1

There is no going back to normal.

eCommerce is booming and there are tremenduous opportunities for smaller brands to embrace change and move more quickly than the world's most established companies.

Max Kerwick walks us through how we can navigate through this new world and come out stronger than ever.

This week we had a timely chat with Jeff Lieber from TurnKey Product Management about how the coronavirus is affecting brands on Amazon and what you need to do NOW to build a successful brand. We discussed how to reposition your messaging, shipping restrictions, fulfillment centers, and the role of small to medium-sized brands during this pandemic.

Resources Mentioned In The Episode:

• Check out Jeff's constantly updated Amazon Coronavirus Survival Guide: www.TurnKeyProductManagement.com/corona
• Have you considered hiring an expert to help accelerate your sales during this challenging time on Amazon? Schedule a breakthrough session with TurnKey to scale to the next level here: http://www.TurnKeyProductManagement.com/talk

Bear Komplex is a fitness company that serves crossfitters.

One of the secrets to their success has been going to where those people show up, both in person and online.

They've used their relationships with influencers and presence in the industry to scale a massive brand and in this episode our host Max Kerwick talks with the founders about what entrepreneurs can learn from their success.

This week on The Brand Builder Podcast we're reviewing a brand that is disrupting the marketplace in a whole new way. Lightbox is selling a new lab-grown diamond jewelry as an alternative to those that are mined from the planet.

But did you know Lightbox is owned by De Beers, the world's largest international diamond company?

So what exactly is their strategy here? Newly-married Max Kerwick dives into their sneaky marketing approach with this new brand.

Max Kerwick answers one of the hardest questions business owners are challenged with. How do you market to people who aren't in your target audience? Max explains different strategies to help build your audience, making sure you aren't leaving anyone unserved!

Is passion a necessity for entrepreneurial success? Max Kerwick and Ryan Daniel Moran tackle this recurring listener question and offer up their take on how — if at all — passion impacts business.

Are you passionate, or do you feel like you are lacking on that front? Tune in for an interesting back and forth on where to find you driving excitement but most importantly, why.

Keep in touch or learn more

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Mentioned in this episode

Travis Killian

BBP inaugural episode

Russell Brunson

Today Stefan James interviews Ryan Daniel Moran and digs into the three stages to breaking the million-dollar mark, and more.

If you're looking to catapult your business into the 7 figures or even if you're there already but looking to break the ceiling, this episode is for you.

Keep in touch or learn more

[email protected]

Mentioned in this episode

12 Months to One Million: How to Pick a Winning Product, Build a Real Business and Become a 7-Figure Entrepreneur, by Ryan Daniel Moran

Get Unstuck! Capitalism.com/7

Stefan James | Project Life Mastery

The one and only Ezra Firestone joins Jeff Lieber this week to discuss the most up-to-date online sales and marketing strategies he uses to grow sales through all channels.

Ezra shares his best practices, some interesting insights on Amazon and what it was like for him growing up on an intentional community and how it affected his career path.

Keep in touch or learn more

[email protected]

Mentioned in this episode

The Playbook for Amazon Podcast with Jeff Lieber

BOOM

SmartMarketer.com

"First and foremost, I'm a merchant and I am the luckiest: the first of the FIrestone merchants that is not limited by geography." — Ezra Firestone

"Amazon is perhaps the greatest sales channel in the history of e-commerce." — Ezra Firestone

"Do Amazon well, then take 10 - 20% of that money and invest it in paid amplification." — Ezra Firestone

This week Max tackles something near and dear to his heart: turning customers into raving fans! Scratching their basic client itch is not enough.

If you're looking for your raving fans, Max offers up the baseline requirements you have to follow, tips, tricks to getting more out of your customers, and finally, a case study on how to do it right.

Keep in touch or learn more

[email protected]

Mentioned in this episode

Dean Food

Youth To The People