The Brand Builder Podcast

We're doing things a little differently this week, Nathan Hirsh — CEO of FreeeUp and host of the Outsourcing and Scaling Show — interviews Max!

Are you looking to increase the value of your company for eventual sale? Max breaks down the specific steps to building a Brand with a big 'B' — which is the only real way to build a really strong asset.

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Mentioned in this episode

FreeeUp

Nathan Hirsch

Listen to this episode before throwing your money at any and all influencers you can find! There is a wrong and right way to do influencer marketing.

Are you thinking of adding influencer marketing to your strategy? Max Kerwick welcomes influencers Lauren Fisher and Rasmus Andersen to talk about their side of a marketing relationship and share critical dos and don'ts of this kind of advertising channel.

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Mentioned in this episode

Lauren Fisher

Rasmus Andersen

Max Kerwick welcomes Ranay Daye Orton, Founder and CEO of Glow by Daye a hair care brand for natural and textured hair for women of color. She shares the story of how she iteratively built her product line and brand around a hunger in the market and scaled to her first million.

She shares tips and strategic advice on how to build a brand one product at a time as well as how focusing on the people rather than the product really does make a difference. Ranay also dives in building teams and operational challenges.

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Mentioned in this episode

Glow by Daye

Are you thinking about selling your business? Do you know what's missing in your business to get good value for it? This episode is for you: special contributor Jeff Lieber of Turnkey Product Management shares his good — and bad — experiences selling 2 businesses.

Tune in to learn from his mistakes and avoid the pitfalls associated with selling your company but also, learn how to build up your business to a place where it is a whole lot more sellable. Even if you aren't looking to sell now, getting ready for selling someday starts right now.

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Capitalism.com/AmazonClass

How well does your brand fit into your customer's day and where are you leading them?

Today's episode tackles what questions should you ask yourself in terms of product development, and in turn what should you ask your customers in order to serve them and help them achieve that perfect day. Max share the three questions he asks about a brand to get an idea of how dialed in they are with their message.

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Mentioned in this episode

"From the second they wake up to the second they go to sleep, what does their day look like? And what role can your brand play in the course of that day?" — Max Kerwick

"Brands play a real role in helping build a sense of identity in people." — Max Kerwick

Today's focus is on the 5+3 method Max uses to get the most information out of a core customer base. He really dives in and breaks down how many people you should talk to and who these people should be for their answers to yield relevant information.

Max shares exactly what 5 key questions you should ask, in what order and when to use follow-up probing questions. If you are looking to get a better understanding of who your core customer really is, this episode is for you.

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This week we talk to the Co-Founder and CEO of Vessi Footwear, Tony Yu, who in the last 18 months has has 2 million dollar plus kickstarters.

Tune in to hear more on how to pick partners, leveraging relationships and skills and what to do with a brand you're not so interested in anymore.

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Mentioned in this episode

Vessi Footwear

Tony Yu on LinkedIn

This week's episode is a presentation from the Capitalism Conference by Cameron Herold, Founder of the COO alliance and author of two best-selling books.

Tune-in for an episode packed with tactical tips on how to start delegating and to who, what stress tastes like and what traits make success.

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YouTube Channel: Capitalism.com, with Ryan Daniel Moran

Sign up for the Playbook for Amazon Class over at Capitalism.com/AmazonClass

Mentioned in this episode

COO Alliance

Book: Double Double: How to Double Your Revenue and Profit in 3 Years or Less, by Cameron Herold

Book: Meetings Suck: Turning One of the Most Loathed Elements of Business into One of the Most Valuable, by Cameron Herold

Will Clarke of Poo~Pourri - a company making essential oil sprays to neutralize bathroom odors - gave the best speech you may ever hear about taking a dump... and how 1 video can lead to millions of sales.

Show Notes Hire polymaths Hire people who are superb at more than one thing. You'll have a really strong and well-rounded team that can produce excellence, as they understand how to achieve excellence in more than one area.

Empathize with your customers Poo~Pourri relies a lot on humor to hit success with its ads. That doesn't mean it isn't sensitive to its customers who have serious health conditions, like irritable bowel syndrome. The company adapts its messaging appropriately so it can make those respectful, lasting connections.

Do epic shit Don't sell an okay product, or a minimally viable prototype. Make something that solves a problem in a unique way (like covering up embarrassing smells from bowel movements when others are in the same residence/building) and hone in on that awesomeness in your marketing.

Connect with Will Find out more about Poo~Pourri at https://www.poopourri.com/

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Jeff Lieber comes in for a special episode of the Turnkey Playbook for Amazon podcast — today, he breaks down how a small company went from 10k to over 300k per month on Amazon in their first year.

So you have the basics: a great product and great packaging? From listing optimisation to consumer traffic increase, tune in for Jeff's tips for boosting your sales.

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