The Brand Cult

The Brand Cult

By Marie de Peretti & Pili Zambrano (Co-founders of B.YOND Creatives)BusinessEntrepreneurshipArtsMarketingDesign
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The Brand Cult episodes

  • Ep. 05 / Real Talks: There is No Success Without Risk

    It’s a fact: if you want to succeed in business, or in anything that you do in life you will have at some point to get out of your own ways, and do things that make you feel uncomfortable — and that even scare you to death.

    We often tend to look at people we admire and think ‘gosh, I wish this could be me’ — but the success we’re seeing and envying ALWAYS came after years of risk-taking and sacrifice. 

    There is no way to grow if you keep doing the same thing, with the same people, at the same place every day. To become better, you have to be willing to take that step outside of your comfort zone not once, not twice, but on a DAILY BASIS — doing little things that seem irrelevant in the moment, but also doing big things you never thought you would dare to do.

    In this episode, we tell you about our experience taking risks in our professional lives, as entrepreneurs, and in our day-to-day personal lives, and how you too can become that person too.

    Find us on @ownit_thepodcast and on @b.yondcreatives (our creative agency).


    38 min
  • Ep. 04: Guest Chat / When the pressure is on, it’s time to think outside the box w/ Ruby (@rubytravels)

    We couldn’t have chosen a better first guest! We promise, you’ll love it.

    Pili met Ruby a few of months ago on a creators Christmas getaway, and then Marie got to know her too.

    We knew she had something special but didn't get the full picture until we interviewed her, and...we couldn't keep her incredible story to ourselves! 

    Model, actress and travel influencer, @rubystravels when through difficult moments from a very young age that made her grow up faster than most of us.

    From moving out of her home at the age of 16, to working to support her family in a foreign city, to struggling with body-image, Ruby went through a lot - and chose to remain the positive, vibrant, light person she is to this day.

    There's two ways to look at hardships.

    1. Difficult times to quickly get out of, and never think about ever again.
    2. Seasons that push you out of your comfort zone so you can learn, grow and become the best version of yourself.

    And there is NO DOUBT Ruby always chose the second option.

    In our chat with her, we discuss how she managed to live through the hardest time of her life, and how those moments are the ones that shaped her into the person she is today, leading and preparing her for the life she always dreamt of.

    For more information about Own It! click HERE.

    For more information about Marie & Pili's creative agency B.YOND, click HERE.

    To find out more about Ruby: @rubytravels


    Chat with us on @ownit_thepodcast and don't forget to leave us a review and let us know what you would like to hear about next! xxx




    41 min
  • Ep. 03 / Pili & Marie: knowing your business partner is the one, quitting your job and starting a business during a global pandemic

    Just like it does for couples, when we met (Pili & Marie), it’s like the stars aligned...

    In the last episode of the ‘Get to Know Us’ series, we discuss how we met, immediately clicked and knew we were meant to work together.

    Less than a year later we had launched our Creative Agency - B.YOND - quit our jobs, and moved across the world together... all of that during the worst global pandemic of our time.

    From working late nights to pitch our first clients while we still had a 9-5, to quitting our jobs, and officially launching during lockdown while we were far away from each other - we tell you about it all!

    For more information about Own It! click HERE.
    For more information about Marie & Pili's creative agency B.YOND, click HERE.

    Chat with us on @ownit_thepodcast and don't forget to leave us a review and let us know what you would like to hear about next! xxx

    33 min
  • Ep.02 / Marie: Navigating, adapting to and learning from all seasons of life

    In this episode, it's Pili's turn to take a dive into Co-host Marie's life.

    The daughter of two strong entrepreneurs, Marie's childhood was very exciting: from seeing her parent's business going from 0 to a multi-national, to living on a boat, traveling the world and going to school with people from all cultures and backgrounds.

    And one day, that bubble popped and Marie was left with the reality and repercussions of her family losing it all, literally.

    Yet, when hardship stroke in her life, she decided to stay resilient and to keep pushing, growing and learning: turning her into a stronger person and business owner.

    For more information about Own It! click HERE.
    For more information about Marie & Pili's creative agency B.YOND, click HERE.
    To know more about Marie's everyday life, follow her on Instagram @mariedeperetti.

    Chat with us on @ownit_thepodcast and don't forget to leave us a review and let us know what you would like to hear about next! xxx

    35 min
  • Ep.01 / Pili: A natural drive to follow your guts

    In this first episode, I - Marie - take a deep dive into Pili's life, following her through continents, experiences and business ventures.

    From her childhood raised by two incredibly strong women in Ecuador, to the time she spent finding herself as a student in Europe, and becoming an entrepreneur at just 23 by launching her first business in a country she had just moved to alone.

    Now that she's found her life's purpose with B.YOND and her travel blog @pilianddano, she lets me in on what has been her driving force from the beginning.

    Throughout the years, the ups and the downs, the successes and the failures, one thing has stuck with her: the importance to follow your heart, take risks and give a chance to any opportunity that arises.

    For more information about Own It! click HERE.
    For more information about Marie & Pili's creative agency B.YOND, click HERE.

    Chat with us on @ownit_thepodcast and don't forget to leave us a review and let us know what you would like to hear about next! xxx








    48 min

About The Brand Cult

From the publisher's feed

Building an impactful brand that connects is much more than aesthetics and a cool logo. It’s a combination of strategy, storytelling and consistency.In The Brand Cult Podcast, branding experts,…