The Brand ED Podcast

4 Freaky Fast Friday Wins in 5 mins or less!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

Curious how to attract your ideal clients and turn them into fans? In this episode of "The Brand ED Bullet," you'll discover four quick strategies to spark your thinking:

WIN #1: TRY - Enjoy an unexpected nostalgia technique to take your mind off work for a moment. 

WIN #2: ASK - Hear how a client turned a ho-hum story into a compelling one for use in her presentation.

WIN #3: THINK - The difference between marketing and branding will be explained. Which are you best at and why? Check the show notes for a resource.

WIN #4: PERSONAL - An unusual pricing approach will be introduced. How do you balance new vs. loyal customers' needs without "getting the shaft?"

RESOURCES FROM THIS EPISODE

• My90sTv »
• The Marketing vs Branding Comparison Chart »
  Get your FREE copy of the Marketing vs Branding chart from this episode. Print it out and keep it handy so can build better marketing and a stronger brand.

FREE TRAINING

• Get signed up for FREE Training coming soon »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Email: [email protected]
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Twitter: http://twitter.com/rfowler
-->

• (00:00) - The Brand ED Bullet, Issue 12

Part 4 of a 6-part series on "The 6 Challenges of Content Planning for Marketers, Consultants, Coaches, Entrepreneurs, and Business Owners"

Rekindling Your Content Marketing Drive: It's Time for a Reboot!

Problem: Has your content marketing been running you down? Do you feel dissatisfied with its quality and the results it is yielding? Are you grappling with inconsistency in your content management efforts?

Series Highlights:
In the previous episode, we delved into the "Chart the Course Challenge", providing solutions to streamline your content marketing strategy.

In this episode, we'll discuss:

• The primary hurdles you are likely facing in content planning and marketing as well as an acknowledgement of the discontent around a lack of desired results.
• The three critical elements needed in content marketing: a simple, implementable plan, a desirable goal, and accountability.
• Understanding that it's not about content creation for content's sake, but rather strategic and meaningful creation tied to your targets.
• Consider the large-scale outcome: if your content marketing is successful, decipher what big audacious goal it could help you reach in two years.

Next Episode Preview:
Prepare for part 5 of this series. We'll be focusing on reorienting your approach to content marketing, incorporating not only the vision, but also the 'whys' and 'hows' of the journey!

SHARE THIS EPISODE:
Looking to ignite your peer's content marketing strategy? Share this episode with them right away.

RATE & REVIEW:
Aiming to impact more listeners? Visit Apple Podcast and share your rating and review.
Rate & Review »

LET'S CONNECT:
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robbyfowler
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler

• (00:00) - 098: Conquer Your Content Planning: 6 Key Challenges and How to Overcome Them

Series:
Part 3 of a 6-part series on the "6 Challenges of Content Planning for Marketers, Consultants, Coaches, Entrepreneurs, and Business Owners"

Challenge #3: Coming Up with Content Challenge

Problem: Many solopreneurs, consultants, and coaches struggle when trying to decide what content to create to produce for their content marketing. They start feeling overwhelmed, get stuck, and never see results for their business.

In this episode, you will discover:

• Why a strategic content approach keeps you on track and ensures a steady stream of content.
• How to start with your business and marketing goals to dictate the type of content you create. 
• Why your target personas are the key to knowing what content you should focus on.
• How to create an efficient content system to build momentum.
• Tips for where to easily find what kind of content you should create.

Next Episode Preview:

Join us for part 4 of this series if you’ve ever felt held back from creating content because you don’t consider yourself a writer.

RESOURCES FROM THIS EPISODE:

• Take advantage of this valuable resource now: AI Marketing Crash Course & ChatGPT Prompt Bible

SHARE THIS EPISODE:

Know someone who has their own coaching, consulting, speaking, or training business? Click the share button on your phone and share this episode with them right now.

RATE & REVIEW:

Be a part of getting this podcast into more ears. Head to Apple Podcast and leave a rating and review.

Rate & Review »

LET’S CONNECT:

• Web: https://robbyf.com
• Instagram: https://www.instagram.com/rfowler/
• LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
• Facebook: https://www.facebook.com/rfowler
• Twitter: http://twitter.com/rfowler

• (00:00) - 098: Conquer Your Content Planning: 6 Key Challenges and How to Overcome Them

Series:
Part 2 of a 6-part series on the "6 Challenges of Content Planning for Marketers, Consultants, Coaches, Entrepreneurs, and Business Owners"

Challenge #2: Chart the Course Challenge

Problem: Why do you waste time, flounder, and suffocate under the weight of planning your content marketing? How come you go in fits and spurts when it comes to your content marketing?

Series Highlights:

• In the first episode of this series, we discussed the problem of lacking a simple plan, a sexy goal, and someone who cares.

In this episode, you will discover:

• How breaking down your content planning by quarter can unlock your confusion over what to cover.
• Why it's important to determine which of the 2 types of quarters your business is about to enter and the implications this has on your content planning.
• How to effectively plan your content strategy around each of the 2 types of quarters your business is entering?
• How can you use a three-part attack to create effective content for a big upcoming quarter?
• Why and how to focus on establishing your expertise and thought leadership for better results for your business.

Next Episode Preview:

Join us for part 3 of this series, where we'll dive deeper into the world of content planning and reveal the next steps to take once you've identified your course direction.

RESOURCES FROM THIS EPISODE:

• Sunday Lawn Care example »
• Take advantage of this valuable resource now: AI Marketing Crash Course & ChatGPT Prompt Bible

SHARE THIS EPISODE:

Know someone who has their own coaching, consulting, speaking, or training business? Click the share button on your phone and share this episode with them right now.

RATE & REVIEW:

Be a part of getting this podcast into more ears. Head to Apple Podcast and leave a rating and review.

Rate & Review »

LET’S CONNECT:

• Web: https://robbyf.com
• Instagram: https://www.instagram.com/rfowler/
• LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
• Facebook: https://www.facebook.com/rfowler
• Twitter: http://twitter.com/rfowler

Conquer Your Content Planning: 6 Key Challenges and How to Overcome Them - Part 1

In this episode of The Brand ED Podcast, I help you kickstart your content marketing journey by discussing the common issues faced by personal brands and the steps to tackle them.

In this Part 1 of the series, I pose some thought-provoking questions to gauge how you feel about your content marketing efforts and introduce the true/false quiz related to content marketing resources.

Key Takeaways:

• Assess your current content marketing efforts and feelings about them.
• Understand that there are plenty of content marketing resources available, but the key to success lies in having a simple, doable plan that's connected to an attractive goal, and someone to hold you accountable.

Questions to Ponder:

1. How do you feel about your content marketing results in the past six months?
2. If your content marketing was a success, what big audacious goal could it help you reach in 2 years?

Join me in the next episode of this series to explore the first content planning challenge.

Resources from this episode:

• HubSpot
• CoSchedule
• Hootsuite
• Buffer
• ChatGPT

Boost Your Marketing with AI
Are you looking to level up your content marketing efforts? Don't miss out on the "AI Marketing Crash Course & ChatGPT Prompt Bible" bundle co-authored by Mike Kim and me. By investing in this bundle, you will:

• Unlock the power of AI in your marketing strategy
• Save time and effort creating high-impact content
• Get access to a comprehensive list of ChatGPT prompts to fuel your content creation

Take advantage of this valuable resource now: AI Marketing Crash Course & ChatGPT Prompt Bible

SHARE THIS EPISODE: Know someone building their Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

RATE & REVIEW: Help get this podcast into more ears. Head to Apple Podcasts and leave a rating and review.
Rate & Review »

LET’S CONNECT:

• Web: https://robbyf.com
• Instagram: https://www.instagram.com/rfowler/
• LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
• Facebook: https://www.facebook.com/rfowler
• Twitter: http://twitter.com/rfowler

4 Freaky Fast Friday Wins in 5 mins or less!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE

• The Juice »
• 24 Sales Email Templates »
• The Definitive Product Launch Checklist »
• The Radical Empathy Brand Framework© (R.E.Brand©) Walkthrough »

FREE TRAINING

• Get signed up for FREE Training coming soon »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Email: [email protected]
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Twitter: http://twitter.com/rfowler
-->

4 Freaky Fast Friday Wins in 5 mins or less!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE

• Hugo »

FREE TRAINING

• Get signed up for FREE Training coming soon »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Email: [email protected]
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Twitter: http://twitter.com/rfowler
-->

• (00:00) - The Brand ED Bullet, Issue 12

4 Freaky Fast Friday Wins in 5 mins or less!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE

• ScribeHow »​
• Brave Browser (privacy-first; supports Chrome extensions) »
• ScribeHow Example SOP (standard operating procedure) »

FREE TRAINING

• Get signed up for FREE Training coming soon »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Email: [email protected]
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Twitter: http://twitter.com/rfowler
-->

• (00:00) - The Brand ED Bullet, Issue 12

How would adopting a new paradigm change the way you approach and utilize your personal brand email list? Find out on today’s episode.

JOIN THE EMAIL LIST FOR THE NEXT FREE TRAINING…
I share my BEST stuff with my email list—including upcoming FREE training, my 4 Wins weekly email, and insider tips.
Yes! Sign Me Up for Free Training »

SHARE THIS EPISODE
Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

RATE & REVIEW
Champion this podcast and help get it into more ears. Head to Apple Podcast and leave a rating and review.
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->

Start your next Webinar, Training, Workshop, or Call with a Guaranteed Bang
Learn:

• How to approach the beginning of your webinar
• How to start every webinar
• Why this approach is better (for you and your audience)

JOIN THE EMAIL LIST FOR THE NEXT FREE TRAINING…
I share my BEST stuff with my email list—including upcoming FREE training, my 4 Wins weekly email, and insider tips.
Yes! Sign Me Up for Free Training »

SHARE THIS EPISODE
Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

RATE & REVIEW
Champion this podcast and help get it into more ears. Head to Apple Podcast and leave a rating and review.
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler
-->