the brand explorer

Tim Maloney came with significant marketing experience from Saatchi & Saatchi and Young & Rubicam into the bike industry over 30 years ago.

Growing up in New Jersey, his curiosity for the european cycling scene motivated him to learn fresh and Italian. He started the Diamond Back Racing Team, working for Diamond Back as international sales & marketing director in the 90-ties, when fax machines were top notch.

He continued his pass, working for Specialized, Alpinestars, Nothwave, Nike Cycling, Colnago and Pinarello, before pioneering online cycling journalism as one of the founders of cyclingnews.com. Since 2008 he is consulting Canyon Bicycles.

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• Instagram: https://www.instagram.com/belling_brandcoaching/

• Facebook: https://www.facebook.com/bellingAgileCoaching

• Linkedin: https://www.linkedin.com/in/dirkbelling/

• Webpage: http://www.the-brand-explorer.com

• Feedback & Questions: [email protected]

2011 nahm Claus den Enduro Trend in Frankreich ernster als andere und startete das erste Enduro Mountainbike Profi Team.

Als Teammanager hat er es über die Jahre erfolgreich aufgebaut und weiterentwickelt.

Mit Fahrern wie Nico Lau, Greg Callaghan und Gusti Wildhaber mischte das Cube Action Team bei der EWS ganz vorne mit.

Seit zwei Jahren sorgt das Action Rookies Team für eigenen Nachwuchs.

Claus erzählt, wie alles auf 26 Zoll Fullies, mit 3-fach Kurbeln und 120 mm Federweg anfing, er E-MTB‘s und die EWS zusammen brachte - und was ihn zu Team Namen inspirierte.

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Mehr über Claus Wachsmann:

• Cube Action Team - Website: https://www.cube.eu/cube-bikes/

• Cube Action Team auf Instagram: https://www.instagram.com/cubeactionteam/

• Cube Action Team auf Facebook: https://www.facebook.com/CubeActionTeam

• Action Rookies auf Instagram: https://www.instagram.com/action_rookies/

The brand explorer:

• Instagram: https://www.instagram.com/belling_brandcoaching/

• Facebook: https://www.facebook.com/bellingAgileCoaching

• Linkedin: https://www.linkedin.com/in/dirkbelling/

• Webpage: http://www.the-brand-explorer.com

• Feedback & Questions: [email protected]

A broken foot turned Paul Skilbecks life upside down. From Cross Country Ski- to Mountainbike racing and the start of his journalism career.

He pioneered journalism at the Grundig Mountainbike World Cup races in the 90's and helped raise standards in written communications and media operations. For ten years he reported from over 100 World Cup races.

We talk about how he hacked phone lines to get his stories out - he shares stories about John Tomac, Thomas Frischknecht and Mike Kluge - he admits the abuse of sharks for a better Olympic Triathlon PR in Sydney and he explains why he was an Influencer before Instagram.

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SHOWNOTES

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More about Paul Skilbeck:

• Website Paul Skilbeck: www.handbuiltbicycleguide.com

• Video "Grundig MTB World Cup": https://t1p.de/30rt

The brand explorer:

• Website: http://www.the-brand-explorer.com

• Feedback & Questions: [email protected]

• Instagram: https://www.instagram.com/belling_brandcoaching/

• Facebook: https://www.facebook.com/bellingAgileCoaching

• Linkedin: https://www.linkedin.com/in/dirkbelling/

His open mind, trying new things, getting back up and learning from failure, made Tarek Rasouli, founder of the agency Rasoulution, a pioneer in creating exciting brands like Danny Mac Askill, Fabio Wibmer, Bike Park Leogang and the Red Bull District Ride.

Before a bike accident brought his life to a dramatic stop and Tarek into a wheelchair, he was a very successful BMX racer and Mountainbike Freerider.

We talk about what it takes to become a strong rider brand today and before the internet, how young riders should use social media rather to learn instead of hunting followers and that asking for permission is the better way to cheat.

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SHOWNOTES

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More about Tarek Rasouli:

• Homepage RASOULUTION: https://rasoulution.com/

• Tarek on Linkedin: https://www.linkedin.com/in/tarekrasouli/

• Tarek walking with the EKSO BIONICS: https://t1p.de/7b16

• "Kranked 4" the Movie: https://t1p.de/xuqp

Find the brand explorer on:

• Instagram: https://www.instagram.com/belling_brandcoaching/

• Facebook: https://www.facebook.com/bellingAgileCoaching

• Linkedin: https://www.linkedin.com/in/dirkbelling/

• Webpage: http://www.the-brand-explorer.com

• Feedback & Questions: [email protected]

The brand explorer - Interesting people, telling their stories about building successful brands inside the global cycling community. A mix of business founders, marking & agency creatives, magazine editors and world class athletes - from all over the world. Your host Dirk Belling will bring you continuous episodes in English and German, depending on the guest.

Even if you are not into cycling, the brand stories might be an inspiration for you.

For additional information, please see the show notes in the link.

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SHOWNOTES

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The brand explorer:

• Instagram: https://www.instagram.com/belling_brandcoaching/

• Facebook: https://www.facebook.com/bellingAgileCoaching

• Linkedin: https://www.linkedin.com/in/dirkbelling/

• Webpage: http://www.the-brand-explorer.com

• Feedback & Questions: [email protected]