The Brand Forum

At Marketecture Live III in New York City, Phyllis Rothschild, Chief Marketing Officer from Pete & Gerry’s Organics, joined Jenny Rooney, Chief Brand and Community Officer from ADWEEK, to unpack how a commodity product like eggs can be transformed into a premium, purpose-driven brand.

From leveraging consumer trends in health, sustainability, and animal welfare to simplifying messaging and embracing transparency during industry crises, Phyllis shares how Pete & Gerry’s built trust, differentiation, and growth in a competitive category.

Takeaways

Chapters

00:00 Intro & Egg Preferences

01:30 Brand Overview

02:20 Awareness Challenge

03:20 Consumer Trends

05:10 Rising Competition

06:55 Simple Messaging

08:20 Creative Campaign

10:45 Marketing Data

11:55 Crisis Response

13:40 Transparency Wins

15:20 Competition Landscape

17:05 Content Strategy

18:45 Gen Z Trust

Catherine Pinkham Berger, VP of Marketing Transformation & Services at Grupo Bimbo, joins Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus-one) to break down what it takes to evolve iconic, household brands in a rapidly changing consumer landscape. From balancing data and storytelling to managing a massive portfolio across omnichannel environments, Catherine shares how modern marketers can drive relevance, loyalty, and growth. She also reflects on her journey from agency life to leading transformation at one of the world's largest food companies.

Takeaways

Chapters

00:00 Introduction to Catherine Pinkham Berger

01:29 Role at Grupo Bimbo and scale of the brand portfolio

04:18 Key elements of strong brand positioning

07:31 Balancing storytelling with data-driven marketing

09:15 Omnichannel strategy and evolving shopper behavior

12:03 Challenges data limitations and consumer fragmentation

16:25 Transition from Ferrara to Grupo Bimbo

17:09 Power of nostalgia in brand growth

23:25 Example of marketing that worked

27:05 The most important principle in marketing creative

28:46 Catherine’s career journey into marketing

31:23 Advice for early career marketers

At Marketecture Live III in New York City, Tim Ellis, Chief Marketing Officer, NFL, and Brandon Marshall, NFL veteran and Founder of I Am Athlete, unpack how the league transformed its image during one of its most challenging eras. From rebuilding trust and embracing player stories to launching impactful programs like “My Cause My Cleats,” this conversation explores the power of authenticity, conviction, and culture-driven marketing in modern sports and beyond.

Takeaways

Chapters

00:15 Introduction to Marketecture Live and session overview

01:13 The NFL’s biggest marketing and leadership challenges

02:03 Rebuilding the league during controversy and uncertainty

02:52 The “helmets off” strategy and humanizing players

04:33 Transparency and trust during the pandemic and social movements

06:51 Balancing the NFL brand with 32 teams and individual players

08:11 Building player brands and deeper partnerships

10:09 The origin story of “My Cause My Cleats.”

12:39 The role of courage and conviction in marketing

13:58 Taking bold stands and embracing inclusivity

14:53 Why impact marketing matters today

16:13 Using big stages to create real cultural impact

17:02 Building trust, teams, and internal alignment

18:40 Navigating leadership and stakeholder pressure

20:26 Why conviction earns respect in leadership

21:46 The importance of understanding athletes beyond the surface

22:52 Why storytelling beats star power in modern marketing

At Marketecture Live, Jeremy Bloom, CEO of Marketecture Media, joins Molson Coors Chief Marketing Officer Sofia Colucci to break down how to measure creative effectiveness that drives real business results. Learn the MUSCLE framework, plus Miller Lite and Blue Moon case studies.

Takeaways

Magnetic (emotional impact)

Unique (originality)

Simple (easy to understand)

Crafted (high-quality execution)

Long-term (brand platform fit)

Essence (true to the brand)

Chapters

00:00 Introduction at Marketecture Live

01:20 What Creative Effectiveness Really Means

03:09 The Problem with Over-Testing Creative

05:00 The MUSCLE Framework Explained

07:04 Why Creative Judgment Beats Over-Reliance on Data

07:48 Miller Lite Case Study Miller Time

08:45 Insight: The Decline of Social Connection

10:10 Why Christopher Walken Worked

11:13 Campaign Example Miller Lite Ads

13:00 The Role of Consumer Insights

13:52 Signals That Define Creative Effectiveness

15:01 Blue Moon Case Study with Colin Jost

18:22 Opportunities in Modern Marketing

19:38 Final Advice from Sofia Colucci

Ron Amram, Global Head of Media at Mars and former Heineken media leader, joins Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus-one) to unpack what brand building looks like heading into 2026. Ron explains how marketing has become more complex due to fragmentation and disconnected measurement, and why winning now requires starting from category and audience behavior rather than brand-first planning.

Takeaways

Agents are changing how people plan their vacations.

People are increasingly relying on search engines for travel planning.

AI tools like Gemini and ChatGPT are curating travel activities.

The recommendation sources are shifting from traditional platforms to AI.

Consumer behavior is being significantly affected by these changes.

CPG companies will also feel the impact of these trends.

Travel planning is becoming more personalized through AI.

The role of traditional travel agencies is evolving.

AI is blocking traditional behaviors in travel planning.

Understanding these changes is crucial for businesses. 

Chapters

00:01 Welcome and Ron’s background

01:42  Biggest brand-building challenges now vs. 10–15 years ago

03:58 Portfolio strategy through category and audience lenses

06:29 Favorite brands and what makes them great

10:08 The overlooked power of audio signatures

12:17 How Ron brings partners into planning

15:03 Walled gardens, measurement, and budget reality

17:32 Future-shaping trends: retail media and AI

22:02 Start, bench, cut: channel, audience, creative

24:23 Practical AI uses for marketers today

26:42 Career path from biology to media leadership

29:02 Proof marketing works: American Idol sponsorship

In this episode of the Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) are joined by Ajinkya "Jinx" Joglekar, a seasoned marketer with experience at Sling, Dish, and Comcast. This conversation explores the intersection of brand marketing and performance, emphasizing the importance of understanding customer needs and the balance between creative and performance-driven strategies. Jinx shares insights on successful brand positioning, the significance of humor in campaigns, and the necessity of both creative and analytical approaches in marketing. The discussion also highlights brands that excel in their marketing efforts, particularly Airbnb, and concludes with Jinx's unique perspective on the art and science of marketing.

Takeaways

There is no difference between brand and performance marketing.

Listening to customers is crucial for brand positioning.

Humor can be an effective element in brand campaigns.

Successful marketing requires a balance of creative and analytical strategies.

Understanding customer needs leads to better brand messaging.

Brands should evolve their messaging to resonate emotionally with consumers.

Effective marketing campaigns can lead to significant subscriber growth.

A strong team is vital in executing marketing strategies.

Great advertising combines creative, media, and sales experience.

Marketing is a blend of science and improvisation. 

Chapters

00:00 Introduction to the Brand Forum

01:10 Understanding Brand Marketing and Performance

03:14 The Importance of Customer Insights

06:04 Key Campaigns and Brand Positioning

09:27 The Marketing Hill to Die On

11:23 Brands That Inspire: A Look at Airbnb

17:19 The Intersection of Physics, Music, and Marketing

In this episode, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) engage with Dea Lawrence, Chief Operating Officer and Chief Marketing Officer of Variety, discussing the brand's rich history and its evolution over 120 years. Dea shares insights on her dual role, the importance of staying true to the brand's DNA while adapting to modern trends, and the significance of storytelling in marketing. The conversation also delves into the rise of branded content, the influence of creators, and the strategies behind successful events and partnerships in the entertainment industry.

Takeaways

Dea Lawrence emphasizes the importance of knowing your brand's DNA.

Variety has successfully adapted while maintaining its core values.

The brand is a leader in identifying cultural trends and moments.

Branded content is a significant trend in the entertainment industry.

Creators are essential for modern marketing strategies.

Storytelling is crucial in both entertainment and marketing.

Variety's events are designed to align with cultural moments.

Trusting creators is vital for effective partnerships.

The entertainment landscape is constantly evolving, requiring brands to adapt.

Understanding audience emotions is key to successful marketing. 

Chapters

00:00 Introduction to Variety's Legacy

01:18 Dea Lawrence's Journey and Role at Variety

03:10 Adapting a Legacy Brand for Modern Times

05:01 Reinventing Variety: New Events and Cultural Relevance

10:35 Trends in Brand Partnerships and Content Creation

17:21 The Business of Influence and Creator Marketing

22:32 Staying True to Brand Values in a Changing Landscape

24:34 The Power of Storytelling in Marketing

How does a 50-year-old gaming icon like Atari stay relevant in today’s fast-paced creative landscape?

In this episode of The Brand Forum, hosts Jeremy Bloom  (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Tim Lapetino, Creative Director at Atari and author of The Art of Atari, to explore how timeless brands evolve without losing their soul.

Tim shares insider stories about building creative strategy at a legacy company, reviving Pac-Man x Atari collaborations, and balancing nostalgia with innovation. He also dives into the future of AI in creative work, the art of brand storytelling, and how Atari is connecting with Gen Z and Gen Alpha gamers through modern design and gameplay experiences.

If you’re passionate about branding, creativity, retro gaming, or nostalgia marketing, this conversation is packed with insight and inspiration.

Takeaways

Balancing Legacy and Innovation: How Atari’s creative strategy blends nostalgia with forward-thinking design.

Storytelling First: Why emotional storytelling drives stronger brand impact than metrics alone.

Reviving Classics: Insights from the Pac-Man × Atari campaign and what made it resonate.

Passion into Profession: Tim’s journey from author and fan to leading Atari’s creative vision.

AI as an Ally: How AI supports creativity without replacing human insight.

Next-Gen Appeal: Connecting Gen Z and Gen Alpha to gaming’s original storytelling brand.

Chapters

00:00 Introduction to Atari’s Creative Vision

00:51 Guest Introduction: Tim Lapetino, Creative Director at Atari

02:02 Balancing Nostalgia with Modern Branding

03:48 Creative Philosophy and Brand Storytelling

06:42 Campaign Highlight: Pac-Man × Atari Collaboration

09:20 “Art of Atari” – Tim’s Book

12:19 Turning Passion into Profession

14:45 Creativity vs. Passion in Branding

15:32 Navigating AI in Creative Processes

17:09 Engaging the Next Generation of Gamers

18:37 Closing Remarks

Join hosts Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) on the Brand Forum as they dive into the inspiring story of Loren, founder of Sweet Loren's. From battling Hodgkin's lymphoma at 22 to revolutionizing the cookie dough industry, Loren shares her journey of resilience, innovation, and authenticity. Discover how she turned personal challenges into a thriving business, and learn about the power of staying true to one's story in the world of brand building.

Takeaways

Loren's journey from being diagnosed with Hodgkin's lymphoma at 22 to becoming a successful entrepreneur highlights the power of resilience and turning adversity into strength.

Staying authentic and relatable has been a cornerstone of Sweet Loren's growth and success.

Loren’s passion for clean, natural ingredients and her innovative approach to baking have positioned Sweet Loren's as a leader in the natural cookie dough market.

Building a strong community and listening to customer feedback have been crucial in shaping the brand and its offerings.

While leveraging AI for business growth, Loren stresses the importance of maintaining a human touch in the food industry.

Chapters

0:00 Introduction and Guest Welcome

2:15 Loren's Personal Journey

5:30 Overcoming Challenges

10:45 Building Sweet Loren's

15:00 Branding and Marketing Insights

20:30 Future of Sweet Loren's

25:00 Closing Thoughts

Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) engage with Vinny Rinaldi, Vice President, Media & Marketing Technology at The Hershey Company, a leading figure in the marketing world, to explore the delicate balance between performance marketing and brand building. Vinny shares his insights on leveraging AI, maintaining brand authenticity, and the importance of emotional storytelling in today's data-driven landscape. The conversation offers a deep dive into the strategies behind iconic brands like Reese's and Hershey, providing listeners with actionable insights and industry trends.

Takeaways

Chapters

00:00 Introduction to Vinny Rinaldi and His Journey

05:01 Balancing Marketing Strategies

15:01 AI and Technology in Marketing

25:01 Maintaining Brand Magic

35:01 The Power of Storytelling

45:01 Industry Innovations and Trends