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The Brand Hunch
The Brand Hunch episodes
- Entertain or die: Balancing creativity and commercial success as a CMOIn this episode of The Brand Hunch podcast, we chat with Francis Coady, CEO of Grand Pacific Entertainment & Advisory and king of branded entertainment. From launching Havas’ Sports & Entertainment division and scaling it into a multi-million dollar business, to producing award-winning music-led campaigns, Francis shares how he balances artistic instinct with commercial success, and why great marketing is as much about entertaining as it is about delivering results.
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49 min - Challenger marketing: Lessons from a growth hackerIn this episode of The Brand Hunch podcast, we sit down with Anna Cheng, Head of Marketing at Turo. An experienced growth marketer, Anna shares her perspective on marketing with a challenger mindset; she runs weekly marketing experiments and expects the same from her team. It's an episode full of "how to" growth hacking ideas.
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46 min - Reading currents: embracing fast and slow cultureIn this episode of The Brand Hunch podcast, we chat to Dan Robertson-Jones, Partner at Kantar. Dan's career spans research and strategy across many of the world's most well-known brands. His role now centres around culture, strategy and the future. We delve into what this means for brands and how they find their place in culture.
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38 min - Unapologetic and unmissable: this ad is not an adIn this episode of The Brand Hunch podcast we chat to Robbie Brammall, ex-CMO of MONA Museum for the past eight years. Possibly one of the most coveted CMO roles in the country, MONA is known for its hedonistic, polarising approach to everything it touches. We talk about MONA's first ever brand campaign, why sliding to the middle is his biggest fear, and some of his proudest moments.
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41 min - From briefs to the boardroom: A marketer's journey to CEOIn this episode of The Brand Hunch podcast we chat to Jennifer Vandekreeke, CEO at URBNSURF. Jennifer's career has centred around experiences and tourism, launching the Carnival Cruise Line business into Australasia and now pioneering the Australian surf park culture. With less than 5% of marketers in a CEO role, she shares her journey to the boardroom, how she now interrelates with marketing and what she'd do differently if she went back into a marketing role.
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42 min - Once upon a data point: Narratives and numbers convergeIn this episode of The Brand Hunch podcast, we chat to the dynamic duo; Julia Gaw, Director of Communications and Tyler House, Head of Marketing at Bellroy, the much-loved carry brand. We discuss their development of a brand atlas, what it means and how it's applied. How communications, marketing and creative are the ultimate triad, and which comes first, product or brand.
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47 min - Brand first, boom later: The secret sauce of strategyIn this episode we chat to Amanda Gordon, Strategy Director at For The People. Amanda has worked both brand-side and agency side in strategic and CMO roles, bringing a thoughtful approach to growth. Amanda's definition of a successful strategy and her approach to developing brands "even at the cost of", will get you thinking about how standing for something great will, and should, come at the cost of other things.
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40 min - Sameness is boring, consistency is power: A story of hyper-growthIn this episode of The Brand Hunch podcast we chat to Brony Popp, Senior Marketing Lead, Brand at Canva. Canva is one of Australia's well-known unicorns, with its largest markets in the US and Brazil. We chat about scaling a brand globally through English and non-English markets, how marketing expectations change in a landscape like the US, and how much of a brand can be codified.
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40 min - Legacy, reinvented: A tale of creativity from inside one of the world's most well-known brandsIn this episode of The Brand Hunch podcast we chat to Adam Ross, Senior Director of Creative Strategy at Coca Cola across Southeast Asia and the South Pacific region. Adam has been with Coca Cola for seven years and champions creative excellence across the business. We talk through how you keep legacy fresh and connected to culture in new ways, why controlling all outputs leads to failure, and how he fills his own creative juice tank.
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41 min - The ROI of doing good: Can brand purpose drive growth?In this episode of The Brand Hunch podcast we chat to Natalie Placko, Global Brand Director at Intrepid Travel. Natalie has been with the brand for over 16 years; we talk about the power of brand purpose underpinning growth, how the team reimagined the role of brand building during the pandemic, and how to successfully scale a global brand through the power of people.
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43 min
About The Brand Hunch
From the publisher's feed
Building a brand is hard, but proving its ROI is harder. The Brand Hunch podcast explores how top brand and marketing leaders are bridging the gap between creative hunches and their bottom line,…
with persectives from Canva, Specsavers, RM Williams, Kantar, Who Is Elijah, and so many more. Because sometimes, the more you believe in a creative direction, the harder it is to defend it... especially when boardroom pressure pushes you toward the predictable path. I’m your host, Lindsay Rogers, Managing Director and Co-Founder of Sydney-based brand growth agency, Chello. In my experience, the hardest part of building a great brand isn't having the idea; it's operationalising it so the whole business feels it and lives it. Each episode, we get into the weeds with CMOs, founders, and revenue leaders who are proving that brand is the ultimate commercial driver. We skip the surface-level advice to uncover the real stories: the instincts they fought for, the ways they connected brand love to the bottom line, and their approach to growing great brands.
If you prefer to read interviews, check out our Substack: https://thebrandhunch.substack.com/
And if you're interested in what we do at Chello, check out our website https://www.chello.com.au/ or get in touch at [email protected] 👋