The Brand Hunch

The Brand Hunch

By Lindsay RogersBusinessEntrepreneurshipEducationMarketing
Download on the App Store

The Brand Hunch episodes

  • Less words, more action: Developing a high performing marketing team
    In this episode, we sit down with Toni Westlake, Head of Brand and Marketing at Big Red Group – the powerhouse behind some of your favourite experience brands like RedBalloon and Adrenaline. Toni shares game-changing tips on how to restructure a marketing team for both quick wins and long-term success, and reveals how to make brand tracking your secret weapon in boardroom conversations. We hope you enjoy!

    Tell us what you think of this episode!

    59 min
  • Breaking conventions: Sweating assets to drive growth
    In this episode of The Brand Hunch podcast we chat to Tom Dusseldorp, CMO at Australian Vintage, an ASX listed wine and drinks company. Tom's career has been spent focussed on the marketing P of product, and more specifically championing new product development within Freedom Foods, Camp Australia and now at Australian Vintage. Tom has always seen brand through the lens of driving commercial growth, and brings an entrepreneurial hustle to marketing, forging new opportunities. We discuss the interrelationship between brand and growth, his process for tapping into new opportunities.

    Tell us what you think of this episode!

    40 min
  • Advertising agency to private equity: Building a brand on the same team
    In this episode of The Brand Hunch podcast, we chat to Brian Wakabayashi at CoLab. Brian spent many years leading global strategy for big brands like Xbox on agency side, and took the jump over to CoLab, a creative studio owned by WestCap, a private equity investor based in San Francisco. CoLab was born out of a bunch of the original Airbnb team, and brings a strong product and marketing focus to the investments. We discuss how different the process is when there's no external agency pitching involved in brand building, how and when technology start ups should invest in brand, what he would do with a $0 marketing budget, and why brand consistency is key.

    Tell us what you think of this episode!

    45 min
  • From VC to cultural cornerstones: Building a brand around community

    In this episode of The Brand Hunch podcast, we chat with Joel Connolly, Creative Director & Head of Blackbird Foundation at Blackbird Ventures. Founded in 2012, Blackbird has grown from a trio of dreamers to over 60 masterminds, with more than half being women—how's that for breaking the mold? We uncovered Joel’s creative genius at the Sunrise festival in Sydney, brilliantly curated by him and his team. Tune in to hear how Joel leans into the power of community, purpose and sparking conversations.

    https://www.blackbird.vc/foundation
    https://www.chello.com.au/

    Tell us what you think of this episode!

    35 min
  • Scaling a brand and retaining its roots: A Founder & Head of Marketing in conversation
    In this episode of The Brand Hunch podcast, we dive into the fitness-fueling world of My Muscle Chef with Tushar Menon, Co-Founder and CEO, and Dee Wescombe, Head of Marketing. Tushar and his brother Nish launched MyMC in 2013, and it's been bulking ever since. Join us as we explore the mix of marketing science, creativity, and a hefty dose of hunches that keep My Muscle Chef thriving year after year.

    Tell us what you think of this episode!

    31 min
  • Brand-building without borders: Global marketing as a globally remote team
    In this episode of The Brand Hunch, Lindsay is joined by Siobhan Hayes, Director of Marketing at Float.com, the #1-rated resource-management software. Float serves over 4,500 customers across 150 countries, with staff contributing from more than 15 countries. Based in Sydney, Australia, Siobhan manages a remote marketing team for this fully remote company. As proud users of Float.com, we look forward to learning about Siobhan's journey and how she has contributed to building such a successful brand.

    Tell us what you think of this episode!

    36 min
  • Giga to Nano: A CMO’s tale of crafting brands large and small
    In this episode of The Brand Hunch, Lindsay Rogers sits down with Toby McKinnon, former-CMO of Sapia.ai. They delve into the differences between crafting brands within a corporate marketing team, to a marketing team of one, starting from scratch in a start up. Toby talks about the importance of creative adaptability in building brands and teams.

    Tell us what you think of this episode!

    39 min
  • Global flavours, local savours: Crafting global brands locally

    Join Chello’s Co-founder and Managing Director Lindsay Rogers as she chats with Klaviyo’s Senior Marketing Director, Robin Marchant about building great global brands locally. Get ready for an exciting deep dive into the world of tech marketing, what it takes to build a great team, and what he’s learnt working across the Asia Pacific region.

    Tell us what you think of this episode!

    38 min

About The Brand Hunch

From the publisher's feed

Building a brand is hard, but proving its ROI is harder. The Brand Hunch podcast explores how top brand and marketing leaders are bridging the gap between creative hunches and their bottom line,…