The Brand Manual

Chris Westfall is an expert in business and specifically in leadership communication. His newest book, Leadership Language, gives business leaders the tools to craft a compelling story for their company and tap into the potential of their team. Westfall's credentials include being a regular contributor to Forbes and the title of National Elevator Pitch Champion.

Hawthorn's Gin is making quite a name for itself in the spirit industry, taking home a gold medal at the San Francisco World Spirit's competition for 4 years running. On this episode, founder and CEO Will Turnage tells the story about finding his grandfather's gin recipe and building a brand that bolsters the excellence of the Hawthorn's product.

Dr. Jeff Evans isn't just a business consultant, leadership guru, and author. He is much more than that. Jeff is also a kind and sincere voice concerned with seeing young business talent emerge in a world that is desperately short of good leadership. He assembled a team of experts, developed a multi-rater tool, rolled out a new AI product, and perfected a process that builds the leaders of tomorrow. He joins us today to talk about leadership in a Covid-19 world and why he remains so hopeful about this time of transition.  

Mark Parrett sits down with the Brand Manual and unpacks why he launched Outpost Advisors - a financial advising firm that focuses on growing the capital of families with multi-generational ambitions. Mark is an old friend of Fidelis, and he's wicked smart. Beyond all that, he is exactly the kind of guy who should be handing out financial advice to growing families. A husband and father, Mark has a household full of wonderful young women, a dog, and is prone to hike like a maniac around beautiful Salt Lake City, Utah.

Brandon Jones fought through a decade of adversity to help build the most successful college sports fan site in the country. This is an extremely candid conversation with a savvy business owner, strategic thinker, and quality guy who still has fresh vision for what TexAgs can be in the future. We were honored to have him on the Brand Manual.

Michael Cody and his team at Howdy's Pizza are earning a solid reputation as they pioneer the world of Texas Pizza. Howdy's serves up pizzas roasted on grilled crusts with special recipes that have names like the Flamin' Yardbird and the Hillbilly Hawaiian. He talks about building the brand and culture that has allowed Howdy's to thrive in an already saturated restaurant market.

Joe Carter's family has built a Texas Icon with TX Burger. If you've gone on a road trip in Texas, you're probably familiar with their billboards, proudly touting their use of All Natural Nolan Ryan Angus Beef. He talks about watching his dad start the business in 1973 and helping it grow through the years.

Felice House is a painter and art school professor know for her striking portraits. Her acclaimed series Re-Western presents classic characters from American Western films reimagined as females. These portraits invite the viewer to consider how male representations of heroes and leads are ingrained in American culture and confronts a lack of female perspective in many important spheres of life. Her work has been displayed in many shows and galleries, both in the US and abroad.

Cafe Brazil, a Dallas dining staple, serves up its famous breakfast, as well as a myriad of lunch and dinner options, throughout all hours of the day and night. On this episode, CEO Brant Wood talks all about the ins and outs of running and growing a restaurant with 7 locations across the DFW area. We are frequent patrons of Cafe Brazil so we were thrilled to chat with Brant.