Brand & Market - Turning Airbnb Listings into Legacies

Have you heard about Airbnb’s new “direct booking” incentive? In today’s episode, I’m explaining what’s changing with the platform and how it’s still not the most beneficial option for short-term rental owners. Plus, what true direct booking looks like and how to set it up for your rental business.

Time-stamps:

What is a direct booking to Airbnb? (3:26)

How actual direct booking avoids Airbnb fees (3:57)

20% off Lodgify (5:15)

Using Lodgify to set up your direct booking site (6:22)

Mentioned in This Episode:

Use code BMPOD20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea1

Episode 82: Why Now is the Right Time to Implement a Direct Booking Site for Your Short-Term Rental: podcasts.apple.com/us/podcast/82-why-now-is-the-right-time-to-implement

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

Are you holding your own business back? In today’s episode, I’m diving into how I discovered that the biggest constraint in my short-term rental branding business might just be me. Plus, other takeaways from my recent experience at the Action Academy mastermind retreat.

Time-stamps:

What I expected from the Action Academy mastermind retreat (1:41)

Discovering my actual limiting belief (4:05)

My limiting belief was holding back my business (12:46)

20% off Lodgify (18:03)

Have the hard partnership questions early (19:10)

Sweat equity can be a cage (21:06)

Using AI to strategically elevate the client experience (28:04)

Mentioned in This Episode:

Use code BMPOD20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea1

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

Today’s episode is a special one. It’s a birthday interview with my daughter, Huxley! Enjoy this short and sweet talk about her experiences with starting second grade, what she wants to be when she grows up, and her dreams for the year ahead.

Time-stamps:

Meet the birthday girl, Huxley (1:20)

Huxley’s favorite memories of the past year (3:15)

Starting second grade (5:35)

What Huxley wants to be when she grows up (7:09)

What Huxley wants for her 8th birthday (8:21)

How Huxley wants to help with Brand & Market (13:57)

What Huxley wants to do in the next year (15:41)

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

How can you build a reputable name for yourself in hospitality and real estate? In today’s episode, I’m joined by investor Gideon Spencer. We’re taking a look into his journey of building a real estate portfolio and rockstar team, plus how he is developing AI technology to help with his business and investments.

Time-stamps:

Meet Gideon (1:12)

Starting a rental portfolio with a 4-plex (3:36)

Gideon’s recommended reading list (8:07)

Deciding to invest in commercial real estate (10:43)

Bringing value to potential partners (14:39)

Building a rockstar hospitality team (20:45)

20% off Lodgify (24:51)

Raising capital the first time and beyond (25:56)

The value in having a personal brand (30:56)

From boutique hotels to micro-resorts (35:13)

Using AI to improve deal flow (41:51)

Keeping up with AI technology development (45:45)

The AI side of Gideon’s business (50:40)

Mentioned in This Episode:

Use code BMPOD20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea1

Crushing It in Apartments and Commercial Real Estate by Brian Murray: amazon.com/dp/B01N6DKA10

Short Term Rental, Long Term Wealth by Avery Carl: amazon.com/dp/1947200445

Connect with Gideon:

Instagram: instagram.com/gideonspencer_

The Hunt for Incredible Podcast: podcasts.apple.com/us/podcast/the-hunt-for-incredible

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

You can post great content to social media, but then what? In today’s episode, I’m looking at how social media fits into your overall short-term rental marketing strategy. Instead of just planning what to post, I’m helping you decide what you want each post to do for your rental.

Time-stamps:

Your future guest probably isn’t ready to book yet (1:58)

Your marketing strategy is a spiderweb (4:11)

20% off Lodgify (8:12)

Your social media is for discovery and connection (9:17)

Create an easy “next yes” (10:56)

Why a quality direct booking site matters (12:49)

Get your future guest onto something you own (14:13)

Where to start with your STR marketing (16:26)

Mentioned in This Episode:

How Should You Be Marketing Your STR? Quiz: https://quiz.tryinteract.com/#/67b64381e7fc2f0015f9ad97

Use code BMPOD20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea1

25% off your first year subscription to Flodesk: partners.flodesk.com/brand-and-market

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

Are you willing to be on camera? In today’s episode, I’m sharing a hard truth: people connect with other people. And in order for people to better connect with your hospitality brand, they have to get to know the person behind the experience (you!).

Time-stamps:

Your property’s strength is in the human connection (3:11)

Being in the content doesn’t mean making the content ABOUT you (5:37)

20% off Lodgify (9:57)

What you, the founder, should actually talk about in your content (11:03)

Founder content builds familiarity before the reservation (14:54)

“I’m awkward on camera” (16:30)

This is where b-roll becomes your best friend (18:08)

Mentioned in This Episode:

Use code bmpod20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea1

30 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist-podcast

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

Today’s episode is a special one. It’s a birthday interview with my son, Jackson! Enjoy this short and sweet talk about his experience with starting kindergarten, his favorite memories from the past year, and his plans for turning 6.

Time-stamps:

Starting kindergarten (1:09)

When Jackson grows up, he wants to be… (3:19)

Jackson’s 6th birthday celebration (4:02)

Jackson’s favorite memory from the last year (6:15)

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

You’ve got your brand strategy, you’ve determined your content pillars, but getting started with creating content still feels… next to impossible. In today’s episode, I’m showing you how I take a brand strategy and turn it into actual reels, carousels, stories, and more that your ideal guest will actually care about. I’ll show you how to stop treating content pillars as just topics and start using them as a means to generate endless content.

Time-stamps:

Start with the guest in mind (2:13)

Breaking down content pillars to create content (6:03)

20% off Lodgify (11:29)

Content for a personal brand in hospitality (12:33)

Layer in your brand voice (17:25)

Utilize b-roll footage (19:56)

The content formula (22:18)

Mentioned in This Episode:

Use code bmpod20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea1

30 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist-podcast

Episode 111: Building Your Dream STR Portfolio with Zack Metcalf: podcasts.apple.com/us/podcast/111-building-your-dream-str-portfolio-with-zack-metcalf

Episode 79: Creating a Unique Rental Experience Through Boutique Hotels and Micro-Resorts with Ian Joseph: podcasts.apple.com/us/podcast/79-creating-a-unique-rental-experience-through

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

How are you marketing your short-term rental on Instagram? In today’s episode, I’m walking you through a mini audit and what I’d do if I took over as your social media manager tomorrow. We’re diving into every detail of your account setup and content, plus how to create an easy booking process for your ideal guest.

Time-stamps:

Name field (3:45)

Bio (6:36)

Profile photo (8:38)

Link (10:47)

Highlights (14:10)

Pinned posts (20:05)

Overall feed (23:14)

Calls to action (24:12)

Brand consistency (25:25)

The content gap analysis (26:26)

Using b-roll content (27:16)

The 10-second stranger test (29:52)

Mentioned in This Episode:

30 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist-podcast

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

Description:

How does a multi-passionate entrepreneur build their dream brand and portfolio? In today’s episode, I’m chatting with friend and client Zack Metcalf. Zack has been my client for two projects, including his micro-resort in Joshua Tree as well as building a community-focused platform for men’s self-improvement.

Time-stamps:

Meet Zack Metcalf (1:48)

Zack’s first property and its evolution (2:53)

The micro-resort name change story (9:46)

Incorporating core values into the brand (14:49)

How brand strategy impacted the rest of the project (17:24)

Zack’s next big property, Stone Tavern (20:43)

Building a partnership with an international company (30:44)

How lessons from INTRVL apply to Stone Tavern (33:28)

Zack’s latest project, LNGLIV (35:08)

Mentioned in This Episode:

Action Academy Podcast Episode: actionacademypod.com/from-a-400k-career-to-a-240-acre-micro-resort

Zack Metcalf Instagram: instagram.com/zackmetcalf_

Stay INTRVL: stayintrvl.com

Stay INTRVL Instagram: instagram.com/stayintrvl

LNGLIV: lngliv.com

LNGLIV Instagram: instagram.com/lng_liv

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling