Are Google Ads worth it for a local realtor? In today’s episode, I’m talking with Jack Hepp of Industrious Marketing about Google Ads strategy for realtors. We’re diving into what’s worth it, what to expect from your budget, and how to stand out with the help of your personal brand. 

Time-stamps:

Meet Jack (1:06)

How Industrious Marketing got started (3:18)

Understanding types of Google Ads (4:18)

Differentiating your ad with your personal brand (11:15)

Targeting your ideal clients with keywords (13:28)

The strategy behind long-tail keywords (16:14)

Airbnb (17:27)

Creating a sticky brand ecosystem (18:28)

Expectations for budget and ROI (20:49)

Should you sell property via Google Ads? (25:29)

Work with Jack and Industrious Marketing (28:53)

Be the best in your brand and market (32:11)

Mentioned in This Episode:

Airbnb: brandandmarket.co/airbnb 

Connect with Jack:

Website: industriousmarketing.co

LinkedIn: linkedin.com/in/harrisonjhepp

Connect with Ali: 

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Is your Airbnb property living up to its potential? In today’s episode, I’m taking you step-by-step through the process of branding for the Tennessee, Together cabin in Pigeon Forge, TN, an Airbnb for unplugging. I’ll be sharing how together with the short-term rental property owner and interior design team, I took the property’s biggest drawback and turned it into a brand that attracts dream guests. 

Time-stamps:

Meeting Jessica, the Airbnb host (1:53)

The cabin’s major drawbacks (4:57)

Turning a drawback into a brand (7:08)

Airbnb Cohosting Services (11:00)

How the brand translated into the interior design (12:25)

Creating the property’s visual brand (17:38)

Launching with the new branding (21:24)

Case study takeaways (23:23)

Mentioned in This Episode:

Thrive Vacation Homes: instagram.com/thrivevacationhomes

Tennessee, Together Airbnb Listing: airbnb.com/h/tennesseetogetherbythrive

Episode 35 Level Up Your Listing: podcasts.apple.com/us/podcast/level-up-your-listing

Level Up Your Listing Summit: levelupyourlistingsummit.com

Somerled Designs: somerleddesigns.com

Cohosting Services: www.brandandmarket.co/cohosting 

Connect with Ali:

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Today’s episode is a special one. It’s a birthday interview with my youngest son, Emerson! 

Enjoy this short and sweet talk all about his third birthday plans, Jeep obsession, and being the baby in our family. 

Time-stamps:

Get to know Emerson (1:00)

Birthday party plans (1:22)

What Emerson hopes to get as a birthday gift (2:37)

What Emerson wants to be when he grows up (4:11)

Does Emerson like being the baby? (5:22)

Mentioned in This Episode:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Feel like you just can’t do it all when it comes to your marketing? In today’s episode, I’m talking about the number one thing that you can focus on to keep up with the rapidly changing digital landscape: keyword research. 

Time-stamps:

The one next best step (1:22)

Why keyword research is crucial (2:34)

Understanding keywords (3:13)

Actionable tips to start keyword research (4:44) 

Airbnb social media marketing: Instagram now shows up in Google search results (8:43)

Focusing on Instagram captions: Airbnb social media marketing (9:38)

Long-tail keywords (10:44)

Hashtags are not dead (11:26)

ChatGPT can now search keywords and websites (13:03)

Mentioned in This Episode:

Answer The Public: answerthepublic.com

Google Keyword Planner: business.google.com/us/ad-tools/keyword-planner

Ubersuggest: neilpatel.com/ubersuggest

ChatGPT: chatgpt.com

Episode 48 Eden Sloboth: podcasts.apple.com/us/podcast/seo-for-realtors-and-rental-owners-how-to-get-found

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

How can you charm your short-term rental guests into booking again? In today’s episode, I’m talking with former Disney executive and current business owner Vance Morris about applying the magic of Disney theme parks to your client experience. Learn how to systematize the small details, create a consistent elevated experience, and have your Airbnb guests excited to come back and visit again. 

Time-stamps:

Meet Vance Morris (0:58)

Applying the Disney guest experience to your short-term rental (4:54)

Elevating your client experience (9:24)

Creating business systems based on the Disney experience (14:04)

Airbnb (19:36)

Systematizing the extra touches (20:36)

Providing a consistent client experience (25:39)

If you’re struggling to start implementing systems (29:52)

Identifying which systems aren’t working (31:38)

Become the best in your brand and market (32:37)

Mentioned in This Episode:

Airbnb: brandandmarket.co/airbnb 

Vance Morris Website: vancemorris.com

52 Ways To Wow Your Customers Without Breaking The Bank: wow52ways.com

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Is your Airbnb property rated 5 stars? In today’s episode, I’m sharing the importance of 5-star reviews for your short-term rental, and why they’re not just important on the rental sites. I’m diving into how to ask for 5-star reviews and what to do once the reviews start pouring in. 

Time-stamps: 

Why you need to ask for 5-star reviews (1:30)

How to ask for a 5-star review (5:53)

Cohosting Services (9:03)

What to do with your 5-star reviews on Airbnb (11:38)

Reviews aren’t just for marketing (14:14)

When you earn less than 5 stars (15:49)

Mentioned in This Episode:

Cohosting Services: www.brandandmarket.co/cohosting 

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Are you an entrepreneur wondering if you should put time and effort into Google Ads? In today’s episode, I’m talking with SEO and Google Ads expert Glenneth Reed. Glenneth shares her reasoning on whether or not Google Ads are worth it for entrepreneurs, plus how to make the most of your time and budget if you do decide to invest. 

Time-stamps:

Meet Glenneth Reed (1:03)

Being a certified expert in Google Ads and SEO 2:17)

Why Glenneth does NOT recommend Google Ads for relators or short-term rental owners (3:25)

Google Ads and how they work (6:07)

How to earn the sponsored spot on Google (8:05)

Your budget for Google Ads (11:24)

Using negative keywords (12:47)

Power Hour (15:33)

Mistakes when DIYing your Google Ads account (16:28)

Ad spend based on your niche (21:09)

Where to send the people who click your ads (23:53)

Tools for DIYing your Google Ads (25:38)

Connect with Glenneth (27:44)

Become the best in your brand and market (29:30)

Mentioned in This Episode:

Glenneth Reed on Instagram: instagram.com/glennethdotcom

The Visibility Method Website: thevisibilitymethod.com

The Visibility Workbook: thevisibilitymethod.com/visibility-workbook

Power Hour: Power Hour on Mondays at 1PM EST

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Are you scared to fail? In today’s episode, I’m getting real with you and unpacking my business failures. Plus, I’m sharing some insight gained from my recent experience at the Sand In My Boots music festival, where acts shared their own stories from before they found success. 

Time-stamps:

Sand In My Boots Music Festival (2:57)

“This is the song that changed my life” (4:53)

The photography subscription failure (10:48)

Airbnb (17:12)

The online course failure (18:13)

The wedding venue failure (23:04)

Mentioned in This Episode:

Airbnb: brandandmarket.co/airbnb 

Episode 49 From Wedding Venue Dreams to Airbnb Success - Our Kentucky Property Pivot: podcasts.apple.com/us/podcast/from-wedding-venue-dreams-to-airbnb-success-our-kentucky

Episode 43 Why Morgan Wallen’s Brand Works And What Small Biz Owners Can Learn: podcasts.apple.com/us/podcast/why-morgan-wallens-brand-works

Episode 39 Post Malone’s Country Pivot Is A Masterclass In Marketing: podcasts.apple.com/us/podcast/post-malones-country-pivot-is-a-masterclass-in-marketing

Amy Porterfield Digital Course Academy Waitlist: amyporterfield.com/dca-waitlist

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

What if you could optimize your rental property with just the push of a button? In today’s episode, I’m talking with Matt Sanderson, co-founder of strIQ. We’re diving into how strIQ can help you acquire and optimize your rentals, plus Matt’s own experience with becoming a short-term rental owner and investor. 

Time-stamps:

Meet Matt Sanderson (3:06)

An overview of Matt’s rentals (6:02)

Reasons to buy a short-term rental (6:51)

Using strIQ to acquire properties (9:16)

Matt’s own experience buying properties found on strIQ (13:16)

The impact of an interior design company (18:15)

Airbnb (21:03)

Optimizing your property with strIQ (24:01)

Property experiences that increase ROI (29:42)

What’s next for strIQ (35:34)

Becoming the best in your brand and market (38:52)

Mentioned in This Episode:

Airbnb: brandandmarket.co/airbnb 

Use code “ali20” for 20% off the strIQ app: striq.com/pricing

strIQ website: striq.com

Episode 49 From Wedding Venue Dreams to Airbnb Success - Our Kentucky Property Pivot: podcasts.apple.com/us/podcast/from-wedding-venue-dreams-to-airbnb-success-our-kentucky

Episode 47 Converting Our Starter Home Into A Successful Airbnb: 

podcasts.apple.com/us/podcast/converting-our-starter-home-into-a-successful-airbnb

Somerled: https://www.somerleddesigns.com/

Funkit Interiors: https://www.funkitinteriors.com/

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

What do you do when your dream property faces 18 zoning restrictions? You pivot.

In this episode, I take you behind the scenes of our Kentucky property—originally intended to be a luxury wedding venue and now a thriving short-term rental on the Bourbon Trail. From unexpected zoning drama to interior design choices that tell a brand story, this one’s a ride.

I share the real estate misadventures that shaped our approach to short-term rentals, how we branded The Commonwealth with themed rooms inspired by U.S. commonwealths, and the specific guest experience strategies we use to maintain a 5-star Superhost status—even while managing remotely.

Time-stamps:

The first short-term rental story (1:04)

Our dreams for the Kentucky property (2:26)

Deciding to make the property a short-term rental (4:07)

Lessons learned from the Kentucky property (6:10)

From wedding venue to short-term rental (9:51)

Building the brand within the rental walls (11:34)

Power Hour (15:06)

Opening for bookings and maintaining 5-star status (16:01)

Running the rental remotely (18:27)

Our ideal guest avatar (21:01)

Next steps for the property (25:05)

Mentioned in This Episode:

Episode 47 Converting Our Starter Home Into a Successful Airbnb: podcasts.apple.com/us/podcast/converting-our-starter-home-into-a-successful-airbnb

Episode 3 The Best Laid Brand Lessons From a Wedding Venue Venture: podcasts.apple.com/us/podcast/the-best-laid-brand-lessons-from-a-wedding-venue-venture

Power Hour: Power Hour on Mondays at 1PM EST

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co