The Brand of YOU

What is your personal brand representing to those around you?  Do you even know?  Do you even care?  Do you understand that how you are seen by your public can impact your company?  For example, what Bret Farve meant to the Greenbay Packers, and what Michael Vick’s brand did for the Atlanta Falcon’s during his dog fight drama.

Today, the Trudy Beerman brand evolved as a result of what I can only describe as a private civil war.  I was figuratively at war with myself – a war between my private and public self.  The face I showed the world and the authentic me that few got to know.   

Building the brand of you and the brand of your business is easily seen in the analogy of having a baby.   The brand of you will impact the developing brand of your business if you have one.  The brand of you will cast an initial shadow to your corporate brand and eventually, both will stand as independent brands.