In this episode of The Brand Unveiled, host Brianna Régine breaks down the must-have elements of a killer communication plan. We’re talking about knowing your audience, keeping tabs on the competition, nailing your messaging, and choosing the right platforms to make your brand stand out.

Brianna also dives into why proactive communication, cohesive messaging, and turning your audience into brand advocates are key to boosting visibility and engagement. If you’re ready to level up your brand strategy, this episode is a must-listen!

Don't miss an episode of⁠⁠ ⁠⁠#TheBrandUnveiled⁠⁠⁠⁠ Podcast. **AUDIO & VIDEO episodes drop every week on all podcast streaming services.**

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** TIMESTAMPS: **

00:00 Introduction to Effective Communication Plans

01:00 Understanding Your Target Audience

04:26 Conducting Competitive Analysis

06:51 Crafting Key Messaging

07:49 Choosing the Right Communication Channels

09:46 The Importance of a Proactive Approach

10:44 Creating Cohesiveness in Messaging

12:02 Building Brand Advocates

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**ABOUT THE BRAND UNVEILED:**

In this podcast, we ditch the highlight reel and get into the raw, real stories of what it takes to build a brand from the people making it happen. No more “perfect” perceptions of success. No more unrealistic expectations. No more feeling powerless. This is your go-to space for the real deal, holy feel about business growth–full of obstacles, funny stories, real talk, self-reflections, hot takes on current events, and must-have tips. If you’ve got a fresh idea brewing, you’re a sucker for new strategies and insights, or you need to be reminded of how freaking dope you are - this podcast is for you. 

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**FOLLOW BRIANNA RÉGINE:** 

Instagram: @briannaregine 

TikTok: @briannaregine 

LinkedIn: @briannareginewalston

In this episode of the Brand Unveiled podcast, host Brianna Régine interviews Lisa Carter, a seasoned entrepreneur and founder of Drinkwater Marketing and Productions. Lisa shares her journey from working with Fortune 500 companies to establishing her own brand, emphasizing the importance of supporting small businesses and the power of niche marketing. The conversation explores turning points in Lisa's entrepreneurial journey, the impact of the pandemic on her business, and her insights on building a successful team. Lisa also discusses her proudest accomplishments and the future of work, highlighting the shift towards contractors and the importance of creating a positive company culture. The episode concludes with a discussion on current trends in marketing and branding, including the significance of diversity and the role of AI in the industry.

As part of our Black Women Entrepreneurs of America campaign, Lisa proudly represents New Hampshire. Support DWP Marketing by visiting their website: https://www.drinkwatermarketing.com/

Don't miss an episode of⁠⁠ ⁠⁠#TheBrandUnveiled⁠⁠⁠⁠ Podcast. **AUDIO & VIDEO episodes drop every week on all podcast streaming services.**

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** TIMESTAMPS: **

00:00 Introduction to Lisa Carter and Her Journey

05:12 From Philadelphia to New Hampshire: A New Beginning

08:14 Navigating the Business Landscape: Lessons Learned

10:54 The Shift to Supporting Small Businesses

14:02 Identifying and Nurturing Niches

16:58 Adapting to Change: The Impact of the Pandemic

19:56 Expanding Horizons: New Industries and Opportunities

22:51 Building a Team: The Key to Scaling

26:05 The Evolution of Company Culture and Remote Work

30:38 Building a Remote Team: Culture and Loyalty

31:56 Proud Achievements: From Agency to News Media

36:41 Trends in Marketing: Diversity and Inclusion

39:44 AI and Workforce Evolution: Adapting to Change

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**ABOUT THE BRAND UNVEILED:**

In this podcast, we ditch the highlight reel and get into the raw, real stories of what it takes to build a brand from the people making it happen. No more “perfect” perceptions of success. No more unrealistic expectations. No more feeling powerless. This is your go-to space for the real deal, holy feel about business growth–full of obstacles, funny stories, real talk, self-reflections, hot takes on current events, and must-have tips. If you’ve got a fresh idea brewing, you’re a sucker for new strategies and insights, or you need to be reminded of how freaking dope you are - this podcast is for you. 

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**FOLLOW BRIANNA RÉGINE:** 

Instagram: @briannaregine 

TikTok: @briannaregine 

LinkedIn: @briannareginewalston

In this episode, Brianna Régine dives into actionable strategies for business growth and revenue generation when facing budget constraints. She highlights the power of conducting a skills audit to uncover untapped potential within your team and emphasizes the importance of resource management to drive scalability and lead generation.

The conversation encourages entrepreneurs and decision-makers to take consistent action steps by leveraging team collaboration, seeking support from local business organizations, and engaging in strategic planning. Brianna also stresses the value of starting small—focusing on one person, one offer, and one transformation—as a pathway to sustainable progress.

Don't miss an episode of⁠⁠ ⁠⁠#TheBrandUnveiled⁠⁠⁠⁠ Podcast. **AUDIO & VIDEO episodes drop every week on all podcast streaming services.**

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** TIMESTAMPS: **

00:00 Intro

02:57 How to Audit Your Skills for Success

05:54 How to Audit Your Resources

09:04 How to Audit Your Team and Labor Force

12:00 Consistency and Action Towards Goals

14:59 Where do you want to be in the next 30-60-90 days?

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**ABOUT THE BRAND UNVEILED:**

In this podcast, we ditch the highlight reel and get into the raw, real stories of what it takes to build a brand from the people making it happen. No more “perfect” perceptions of success. No more unrealistic expectations. No more feeling powerless. This is your go-to space for the real deal, holy feel about business growth–full of obstacles, funny stories, real talk, self-reflections, hot takes on current events, and must-have tips. If you’ve got a fresh idea brewing, you’re a sucker for new strategies and insights, or you need to be reminded of how freaking dope you are - this podcast is for you. 

__________________________________________

**FOLLOW BRIANNA RÉGINE:** 

Instagram: @briannaregine 

TikTok: @briannaregine 

LinkedIn: @briannareginewalston

In this episode of the Brand Unveiled podcast, host Brianna Régine gets real about why operations management is the unsung hero of business success. Brianna dives into the power of looking inward—fixing what’s broken, streamlining systems, and leveling up your company culture. It’s all about working smarter, not harder, with data-driven decisions that truly drive results. If you're serious about growth, this is your playbook!

Don't miss an episode of⁠⁠ ⁠⁠#TheBrandUnveiled⁠⁠⁠⁠ Podcast. **AUDIO & VIDEO episodes drop every week on all podcast streaming services.**

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** TIMESTAMPS: **

00:00 Intro

03:41 Don’t Prioritize Ads

06:57 The Importance of Operations

10:40 Creating Effective Systems

12:35 Standard Operating Procedures

14:34 Overhiring or Underhiring

16:54 Communication is Key

19:17 Building a Positive Company Culture

21:14 Implement Data

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**ABOUT THE BRAND UNVEILED:**

In this podcast, we ditch the highlight reel and get into the raw, real stories of what it takes to build a brand from the people making it happen. No more “perfect” perceptions of success. No more unrealistic expectations. No more feeling powerless. This is your go-to space for the real deal, holy feel about business growth–full of obstacles, funny stories, real talk, self-reflections, hot takes on current events, and must-have tips. If you’ve got a fresh idea brewing, you’re a sucker for new strategies and insights, or you need to be reminded of how freaking dope you are - this podcast is for you. 

__________________________________________

**FOLLOW BRIANNA RÉGINE:** 

Instagram: @briannaregine 

TikTok: @briannaregine 

LinkedIn: @briannareginewalston

In this episode, Brianna Régine gets real about her "F No BS" list for 2025, sharing the toxic habits and mindsets she’s leaving behind. This conversation is the perfect inspo for anyone ready to focus on what matters and build a professional and personal life that feels good. Tune in and create your own list—because living intentionally is the ultimate way to kick off 2025!

Don't miss an episode of⁠⁠ ⁠⁠#TheBrandUnveiled⁠⁠⁠⁠ Podcast. **AUDIO & VIDEO episodes drop every week on all podcast streaming services.**

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** TIMESTAMPS: **

00:00 Intro

02:02 No Bad Mouthing Myself

02:27 No Self Sabotage

02:39 No Bad Energy

03:42 Not Speaking Up

04:57 No Pretending to be Something I’m Not

06:02 No Perfectionism

07:10 No Playing Small

08:42 No Half-Assing

09:08 No Believing I Need to be Worthy in Order to Receive

09:46 Remain Hopeful & Don’t Repeat Cycles

11:35 Make Your Own

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**ABOUT THE BRAND UNVEILED:**

In this podcast, we ditch the highlight reel and get into the raw, real stories of what it takes to build a brand from the people making it happen. No more “perfect” perceptions of success. No more unrealistic expectations. No more feeling powerless. This is your go-to space for the real deal, holy feel about business growth–full of obstacles, funny stories, real talk, self-reflections, hot takes on current events, and must-have tips. If you’ve got a fresh idea brewing, you’re a sucker for new strategies and insights, or you need to be reminded of how freaking dope you are - this podcast is for you. 

__________________________________________

**FOLLOW BRIANNA RÉGINE:** 

Instagram: @briannaregine 

TikTok: @briannaregine 

LinkedIn: @briannareginewalston

In this episode of the Brand Unveiled podcast, Mimi Striplin, founder of The Tiny Tassel, shares how she built her brand into a million-dollar business rooted in authenticity and purpose. Mimi discusses:

💬 The evolution of her brand

💬 The importance of representation

💬 The challenges she’s faced (including navigating financial hurdles and managing cash flow)

💬 The value of self-care and staying proactive (while balancing the demands of entrepreneurship)

This conversation offers practical insights and real stories from someone who has turned her vision into a thriving, impactful business.

As part of our Black Women Entrepreneurs of America campaign, Mimi proudly represents South Carolina. Support The Tiny Tassel by visiting their website: https://thetinytassel.com

Don't miss an episode of⁠⁠ ⁠⁠#TheBrandUnveiled⁠⁠⁠⁠ Podcast. **AUDIO & VIDEO episodes drop every week on all podcast streaming services.**

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** TIMESTAMPS: **

00:00 Intro

03:07 The Birth of The Tiny Tassel

05:29 Navigating the Early Years of Business

12:37 The Evolution of Brand Identity

16:13 The Importance of Representation

19:02 Navigating False Expectations

22:35 Family & Teamwork

26:36 Navigating Financial Challenges

28:11 Being Proactive

30:15 Cash Flow Management

37:33 Embracing Authenticity in Business

43:09 Pride in Brand Authenticity

45:10 Self-Care and Grounding in Entrepreneurship

48:52 Support The Tiny Tassel

__________________________________________

**ABOUT THE BRAND UNVEILED:**

In this podcast, we ditch the highlight reel and get into the raw, real stories of what it takes to build a brand from the people making it happen. No more “perfect” perceptions of success. No more unrealistic expectations. No more feeling powerless. This is your go-to space for the real deal, holy feel about business growth–full of obstacles, funny stories, real talk, self-reflections, hot takes on current events, and must-have tips. If you’ve got a fresh idea brewing, you’re a sucker for new strategies and insights, or you need to be reminded of how freaking dope you are - this podcast is for you. 

__________________________________________

**FOLLOW BRIANNA RÉGINE:** 

Instagram: @briannaregine 

TikTok: @briannaregine 

LinkedIn: @briannareginewalston

In this thought-provoking episode of the Brand Unveiled Podcast, Brianna Régine gets real about the intricate dynamics of personal and professional relationships. Brianna reflects on her own experiences with industry peers, unpacking the emotional weight of “being perceived” and the quest for validation. She dives deep into:

💭 The balance between confidence and seeking recognition

💭 How perception can mess with—or enhance—your connections

💭 Why real, authentic vibes are the ultimate game-changer for growth

Don't miss an episode of⁠⁠ ⁠⁠#TheBrandUnveiled⁠⁠⁠⁠ Podcast. **AUDIO & VIDEO episodes drop every week on all podcast streaming services.**

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** TIMESTAMPS: **

00:00 Intro

0:58 Navigating Perceptions and Engagements

5:26 The Quest for Validation

9:29 Confidence and Authenticity

15:56 Conclusion

__________________________________________

**ABOUT THE BRAND UNVEILED:**

In this podcast, we ditch the highlight reel and get into the raw, real stories of what it takes to build a brand from the people making it happen. No more “perfect” perceptions of success. No more unrealistic expectations. No more feeling powerless. This is your go-to space for the real deal, holy feel about business growth–full of obstacles, funny stories, real talk, self-reflections, hot takes on current events, and must-have tips. If you’ve got a fresh idea brewing, you’re a sucker for new strategies and insights, or you need to be reminded of how freaking dope you are - this podcast is for you. 

__________________________________________

**FOLLOW BRIANNA RÉGINE:** 

Instagram: @briannaregine 

TikTok: @briannaregine 

LinkedIn: @briannareginewalston

Have you ever felt like doing everything yourself is holding your business back? In this episode, host Brianna Régine sits down with JazMinn Jackson, a visionary Black woman entrepreneur and owner of a versatile event venue. JazMinn shares her transformative journey through the highs and lows of entrepreneurship, including how the pandemic became a turning point in her career. She offers powerful insights on:

✨ The unique experiences her venue provides

✨ Turning obstacles (like a whole pandemic) into growth opportunities

✨ The importance of delegation and community support

✨ Why diversity and inclusion lead to BIG wins for business.

Tune in to hear her inspiring vision for the future and how her space is creating a welcoming environment for all kinds of events.

As part of our Black Women Entrepreneurs of America campaign, JazMinn proudly represents Wyoming. Support The Louise Event Venue by visiting their Facebook: https://www.facebook.com/TheLouiseEventVenue.

Don't miss an episode of⁠⁠ ⁠⁠#TheBrandUnveiled⁠⁠⁠⁠ Podcast. **AUDIO & VIDEO episodes drop every week on all podcast streaming services.**

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** TIMESTAMPS: **

00:00 Introduction to JazMinn Jackson and Her Business Journey

05:45 Overcoming Challenges: The Impact of COVID-19

07:22 Creating a Unique Experience: JazMinn's Venue

12:14 Lessons Learned: Mistakes to Avoid in Event Planning

15:08 Being Consistent & Setting Boundaries

19:10 Trends in the Event Planning Industry

23:17 The Importance of Delegation and Trusting Others

27:52 Brianna’s Words of Wisdom: Revisit Your Why

35:25 Embracing Diversity and Community Support

38:13 Conclusion and Where to Find JazMinn

__________________________________________

**ABOUT THE BRAND UNVEILED:**

In this podcast, we ditch the highlight reel and get into the raw, real stories of what it takes to build a brand from the people making it happen. No more “perfect” perceptions of success. No more unrealistic expectations. No more feeling powerless. This is your go-to space for the real deal, holy feel about business growth–full of obstacles, funny stories, real talk, self-reflections, hot takes on current events, and must-have tips. If you’ve got a fresh idea brewing, you’re a sucker for new strategies and insights, or you need to be reminded of how freaking dope you are - this podcast is for you. 

__________________________________________

**FOLLOW BRIANNA RÉGINE:** 

Instagram: @briannaregine 

TikTok: @briannaregine 

LinkedIn: @briannareginewalston

Is your workplace culture a vibe—or a total red flag?In this episode of The Brand Unveiled podcast, Brianna Régine unpacks the critical role company culture plays in building loyalty and engagement. Speaking to both decision-makers at large organizations and small business owners, Brianna shares personal stories that reveal red flags in leadership and organizational dynamics. She explores the delicate balance between structure and creativity while emphasizing the need to genuinely care about your team. The takeaway? A supportive culture isn’t just a nice-to-have—it’s the key to thriving in today’s competitive world.

Don't miss an episode of⁠⁠ ⁠⁠#TheBrandUnveiled⁠⁠⁠⁠ Podcast. **AUDIO & VIDEO episodes drop every week on all podcast streaming services.**

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**TIMESTAMPS:**

01:44: Red flags that made me say "No" to a potential client

04:56: Feeling disposable in Corporate America

05:35: Operational vs. Creative Company Culture

07:57: Small business owners this is for you

09:35: Company culture is the key to retention

12:15: Embrace this new way of leadership

12:36: My hope for decision-makers

14:17: My hope for entrepreneurs

15:20: Consequences when company culture isn't prioritized

__________________________________________

**ABOUT THE BRAND UNVEILED:**

In this podcast, we ditch the highlight reel and get into the raw, real stories of what it takes to build a brand from the people making it happen. No more “perfect” perceptions of success. No more unrealistic expectations. No more feeling powerless. This is your go-to space for the real deal, holy feel about business growth–full of obstacles, funny stories, real talk, self-reflections, hot takes on current events, and must-have tips. If you’ve got a fresh idea brewing, you’re a sucker for new strategies and insights, or you need to be reminded of how freaking dope you are - this podcast is for you. 

__________________________________________

**FOLLOW BRIANNA RÉGINE:** 

Instagram: @briannaregine 

TikTok: @briannaregine 

LinkedIn: @briannareginewalston

Are you holding back on creating content because you’re chasing the perfect aesthetic or waiting for everything to look just right? You’re not alone! In this episode, I dive into the real challenges I've been facing that's held me back from marketing my agency / my brand for the past 12 months. If you're wondering how to embrace growth seasons in your business, take action, and share your journey authentically—without letting perfectionism hold you back, tune in. I share 3 simple tips to confidently market yourself and build your brand, even when things aren't picture-perfect.

Don't miss an episode of⁠⁠ ⁠⁠#TheBrandUnveiled⁠⁠⁠⁠ Podcast. **AUDIO & VIDEO episodes drop every week on all podcast streaming services.**

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**TIMESTAMPS:**

00:00 Intro

1:48 Why Haven’t I Marketed My Company

4:11 Yes We’ve Been Quiet, but Our Story Continues

6:10 Downsides of Overproducing Content

7:46 Getting Back in the Weeds

12:41 Remember How You Made It Work the First Time

14:46 Imagine This…

17:41 Go For It

18:18 Being In My Head

19:22 2025 Is the Year of Audacity

21:36 Multi-Million Dollar Mindset

23:09 Outro

__________________________________________

**ABOUT THE BRAND UNVEILED:**

In this podcast, we ditch the highlight reel and get into the raw, real stories of what it takes to build a brand from the people making it happen. No more “perfect” perceptions of success. No more unrealistic expectations. No more feeling powerless. This is your go-to space for the real deal, holy feel about business growth–full of obstacles, funny stories, real talk, self-reflections, hot takes on current events, and must-have tips. If you’ve got a fresh idea brewing, you’re a sucker for new strategies and insights, or you need to be reminded of how freaking dope you are - this podcast is for you. 

__________________________________________

**FOLLOW BRIANNA RÉGINE:** 

Instagram: @briannaregine 

TikTok: @briannaregine 

LinkedIn: @briannareginewalston