In this episode of The Brandinc PR Podcast, we’re diving into the powerful intersection of PR and SEO with Stephany Kaufman, founder of UPBEAT, a creative & digital agency helping small business owners, startup founders, and solopreneurs scale with intention.

We break down how earned media and backlinks can supercharge your search rankings, the role of storytelling in SEO, and why aligning PR with your digital strategy is a game-changer for brand visibility. Plus, we unpack how major events like the Super Bowl offer golden opportunities for PR-driven SEO wins—and how small businesses can tap into similar strategies on any budget.

If you’re looking to turn PR buzz into lasting online traction, this one’s for you!

What happens when a sports organization steps into a PR crisis that isn’t their own? In this episode of The Brandinc PR Podcast, we dive into the recent controversy involving the New Orleans Saints and Pelicans, who reportedly assisted the local archdiocese in managing its clergy abuse scandal. Is this smart crisis strategy or an ethical misstep? Join me as we break down the risks, responsibilities, and best practices for PR professionals navigating high-profile crises. Tune in now!

In this episode of The Brandinc PR Podcast, we sit down with Petrona Joseph, founder and publicist of Twenty-Six Comms, to explore the evolving world of PR and communications. Petrona shares her journey from overcoming adversity to building a thriving hybrid PR agency operating in Montreal and Atlanta.

We dive into today’s biggest PR trends, the power of collaboration, and how resilience fuels success in the fast-paced world of media and branding. Plus, Petrona reveals her top strategies for navigating challenges, landing impactful campaigns, and staying ahead in an industry that never stops changing.

Whether you're an aspiring publicist, entrepreneur, or PR pro looking for inspiration and actionable insights, this episode is packed with gems you won’t want to miss!

In this powerful episode of The Brandinc PR Podcast, we sit down with Nikki Adebiyi, Founder and Director of Bounce Black, to discuss the intersection of mental health, race, and resilience. From her personal journey of overcoming anxiety and depression to her work as a trauma-informed life coach and DEI advocate, Nikki sheds light on the gaps in mental health support for Black and marginalized communities. We also dive into the role of media in shaping mental health narratives, the impact of the current DEI rollback, and what true equity in workplaces and society should look like. Tune in for an insightful and empowering conversation!

In this captivating episode of The Brandinc PR Podcast, Brandi Sims sits down with Peter Woolfolk, President & Founder of Communications Strategies and host of the acclaimed Public Relations Review podcast, ranked in the top 1% globally.

Peter shares his incredible journey, from high-profile roles in the Clinton Administration and advising Surgeon General Dr. David Satcher, to founding his own PR firm and building a podcast that sets the standard in the industry. Tune in as Peter discusses:

In this inspiring episode, we sit down with Dr. Kristy Taylor, a trailblazer who transitioned from a distinguished military career to becoming a sought-after Career & Executive Coach. Dr. Taylor shares her remarkable journey, the bold moves that landed her a speaking engagement at Yale early in her career, and how stepping out of the box is the key to unlocking unexpected opportunities. Tune in as we explore her expert insights on leadership, career development, and what the future holds for professionals ready to elevate their potential. Get ready to rethink your path to success!

Meta is shaking things up—removing fact-checking and loosening content rules across its platforms. In this episode, we break down what Zuckerberg’s bold move means for brands, PR pros, and the future of digital storytelling. Tune in to learn how to navigate the risks, leverage new opportunities, and stay ahead in an evolving social media landscape.

In this episode of The Brandinc PR Podcast, we’re breaking down the top 5 PR trends that will dominate 2025. From journalists pivoting to content creators and dialing back on AI-driven content to embracing online media collaborations, creative brand partnerships, and the evolving world of speaking engagements—these trends aren’t just buzzwords. They’re actionable insights you can use to elevate your PR strategy in the coming year. Tune in for practical tips, industry stories, and inspiration to help you stay ahead in the ever-changing world of public relations!

In this episode of The Brandinc PR Podcast, we dive into the essential steps to set your PR goals for 2025. We’ll start by auditing 2024—highlighting what worked and what didn’t—and use those insights to outline clear, actionable goals for the new year. Learn how to create a detailed plan, build a winning strategy with the right key players, and set a realistic budget for your PR efforts. Plus, hear an exciting teaser about a brand-new resource designed to support your journey toward PR success in 2025. Let’s hit the ground running!

In this episode, we dive into Jay-Z’s response to the sexual assault allegations tied to Diddy, analyzing the highs and lows of his public handling. From the power of his self-penned statement to the missteps in language and timing, we break down what worked, what didn’t, and the lessons public figures can learn when navigating crises in the spotlight. Tune in for an honest and insightful discussion on PR, optics, and accountability.