The Branding Circle by Ankit Majethia

The Branding Circle is a podcast hosted by Ankit Majethia, Founder of Hangover Media, a B2B Brand Recall Agency based in Mumbai. With this series, we aim to give business owners, industry experts, and curious learners practical tools and techniques from experienced leaders and founders to strengthen brand identity.In this episode of The Branding Circle, Sandeep Mukhi, CEO of Phenom Coaching, shares his journey from being a professional to becoming a coach and building an international community of coaches. We dive into personal branding, LinkedIn, business storytelling, content differentiation, and the SCORE framework for making a professional transition.We also get candid in YAY or NAY, where Sandeep reacts to some popular beliefs around branding, business and professional growth, followed by a revealing rapid-fire round.A conversation about expertise, visibility, authority and building a personal brand that actually means something.To Know More,Follow us on ⤵The Branding Circle : LinkedIn - https://www.linkedin.com/company/thebrandingcircle/ Instagram - https://www.instagram.com/thebrandingcircle/Youtube -  @TheBrandingCircle  Ankit Majethia aka Branding Baba:Instagram - https://www.instagram.com/brandingbaba/LinkedIn - https://www.linkedin.com/in/ankitmajethia/Sandeep Mukhi:LinkedIn - https://www.linkedin.com/in/sandeepmukhi/Phenom CoachingLinkedIn - https://www.linkedin.com/company/phenom-coaching/Timestamps00:00 Trailer & Introduction02:36 Why have business owners and professionals started creating content?09:46 Journey of Sandeep Mukhi & Phenom Coaching17:27 Building an Army of Coaches worldwide23:48 How to differentiate while creating content?25:52 Journey from a Professional to a Coach (SCORE FRAMEWORK)31:35 All about Personal Branding33:25 How has Sandeep Mukhi built his Personal Brand?37:04 Personal Branding on LinkedIn42:47 Business Storytelling44:52 🔥 New Segment: YAY or NAY Ft. Sandeep Mukhi56:15 Rapid Fire01:04:53 Greetings and ConclusionDisclaimer - The video is intended solely for educational purposes, and the opinions shared by the guest are their personal views. We do not seek to defame or harm any person, brand, product, or industry mentioned in the video. Any organizations or platforms referred to are mentioned purely for informational and reference purposes. The use of names or logos does not imply any association, partnership, sponsorship, or endorsement.#TheBrandingCircle #PersonalBranding #Coaching

The Branding Circle is a podcast hosted by Ankit Majethia, Founder of Hangover Media, a B2B Brand Recall Agency based in Mumbai. With this series, we aim to give business owners, industry experts, and curious learners practical tools and techniques from experienced leaders and founders to strengthen brand identity.

This episode is powered by Harisson’s Bags, a trusted Indian brand with 60+ years of legacy, offering premium office, travel, and lifestyle bags designed for comfort and reliability.

In this episode of The Branding Circle, Dr. Ramki Kishen Y, a seasoned marketing strategist, shares his remarkable journeyof shaping brands and guiding organizations through four decades of evolving marketing landscapes.

In this conversation, we cover:

- The evolution of marketing across four decades, from traditional approaches to digital ecosystems.

- Changing consumer expectations and how brands have responded to stay relevant.

- The role of strategy, innovation, and MarTech in building enduring, future‑ready brands.

- Leadership lessons and brand stories that remain relevant in today’s digital age.

 This episode dives into the changing marketing landscape, the power of customer insights, and how brands evolve to keep up with changing customer expectations.

Timestamps:

To Know More,

Follow us on ⤵

The Branding Circle :

LinkedIn -https://www.linkedin.com/company/thebrandingcircle/
Instagram - instagram.com/thebrandingcircle/
Youtube - https://www.youtube.com/@TheBrandingCircle
Ankit Majethia as Branding Baba - instagram.com/brandingbaba/
LinkedIn - https://www.linkedin.com/in/ankitmajethia
Harissons’s Bag -
Instagram - https://www.instagram.com/harissonsbags/
LinkedIn - https://www.linkedin.com/company/harissons-bags/

Disclaimer -

The video is intended solely for educational purposes, and theopinions shared by the guest are their personal views. We do not seek to defame or harm any person, brand, product, or industry mentioned in the video. Any organizations or platforms referred to are mentioned purely for informational and reference purposes. The use of names or logos does not imply any association, partnership, sponsorship, or endorsement.

#TheBrandingCircle #MarketingPlaybook #MarTech #MarketingLessons#MarketingInsights

The Branding Circle is a podcast hosted by Ankit Majethia, Founder of Hangover Media, a B2B Brand Recall Agency based in Mumbai. With this series, we aim to give business owners, industry experts, and curious learners practical tools and techniques from experienced leaders and founders to strengthen brand identity.

In this episode of The Branding Circle, Aditya Gupta, CEO of KyoAir, shares his four-decade-long journey of building systems that solve real-world problems. Starting in his family’s textile business in the 1980s, Aditya learned the fundamentals of operational excellence by working closely with markets and people. In 2003, he founded Alcheri by The Soundsmiths, India’s leading residential automation and AV solutions provider.His latest venture, KyoAir, continues this legacy of innovation by focusing on creating reliable, evidence-based systems designed for real-world conditions. With KyoAir, Aditya is committed to delivering solutions that prioritize measurable outcomes.

In this conversation, we explore:

1. Lessons from building businesses across textiles, technology, and health.

2. The importance of category education in simplifying science and making innovations relatable for consumers.

3. A vision for creating solutions that evolve from aspiration into necessity.This episode dives deeper into how entrepreneurial journeys evolve through systems and technology, to building category-defining brands. It’s a conversation about turning vision into reliability, and aspiration into necessity.

Timestamps -

00:00 Introduction

02:36 - Beginning of Aditya Gupta's Journey

05:58 - Takeaways from school and college days

08:26 - Learnings from past 40 years in Branding

12:21 - Overall experience of dealing in international markets & India

15:21 - Alcheri by the Soundsmiths : Home Automation & AV Solutions

22:50 - Mosclear : Mosquito Control Technology

33:01 - KyoAir : Air Purification Systems

44:00 - Strategies & plans to reach the right audience

48:00 - Product & Founder Market Fit

51:30 - How to avoid your blindspots?

52:42 - Educating audiences with technical and scientific aspects of business

55:57 - Dealing with competitors

57:27 - How does Aditya manage multiple businesses together?

1:02:45 - Rapid Fire

01:10:19 - Closing Thoughts & Final Greetings

To Know More,

Follow us on ⤵

The Branding Circle :

Instagram - https://www.instagram.com/thebrandingcircle/

Youtube -

https://www.youtube.com/@TheBrandingCircle

LinkedIn -

https://www.linkedin.com/company/thebrandingcircle

Ankit Majethia as Branding Baba - https://www.instagram.com/brandingbaba/

LinkedIn

https://www.linkedin.com/in/ankitmajethia/

Follow Aditya Gupta -

LinkedIn - https://www.linkedin.com/in/aditya-gupta-6767668/

Follow KyoAir, MosClear & Alcheri -

LinkedIn - KyoAir - https://www.linkedin.com/company/kyoair/

LinkedIn - Alcheri - https://www.linkedin.com/company/alcheri/

Instagram - MosClear - https://www.instagram.com/mosclear_it

Instagram - KyoAir -

https://www.instagram.com/kyoair/

Instagram - Alcheri -

https://www.instagram.com/alcheri_by_tss/

Disclaimer -

The video is intended solely for educational purposes, and the opinions shared by the guest are their personal views. We do not seek to defame or harm any person, brand, product, or industry mentioned in the video. Any organizations or platforms referred to are mentioned purely for informational and reference purposes. The use of names or logos does not imply any association, partnership, sponsorship, or endorsement.

#TheBrandingCircle #RealBusinessLessons #EntrepreneurMindset

The Branding Circle is a podcast hosted by Ankit Majethia, Founder of Hangover Media, a B2B Brand Recall Agency based in Mumbai. With this series, we aim to give business owners, industry experts, and curious learners practical tools and techniques from experienced leaders and founders to strengthen brand identity.

This episode is brought to you by Harissons Bags, a trusted Indian brand with 60+ years of legacy, offering premium office, travel, and lifestyle bags designed for comfort and reliability.

In this episode of The Branding Circle, Preeti Sharma, Co‑Founder of Pragati Software Pvt Ltd, shares her journey of building the company alongside her husband, Mr. Pradyumn Sharma. Together, they have made Pragati Software a trusted partner that helps organizations upskill employees into corporate training.

In this conversation, we have talked about :

1. The evolving role of corporate training in preparing organizations for the future.

2. Why structured learning is important across industries such as BFSI, Manufacturing, FMCG, Pharma, IT and more.

3.Organizations that act as enablers and support systems for entrepreneurs and businesses, helping them grow and adapt.

4.Their distinctive “train the trainer” approach that makes learning more effective and impactful.

5.Her vision for expanding into emerging technologies and shaping the next wave of corporate training.

This episode dives into the importance of continuous learning, the future of training, and the art of building stronger, smarter teams.

Timestamps -

00:00 Highlights & Greetings

02:14 – Her Journey

08:05 – How the Training Journey Took Shape

11:36 – The Journey of Pragati Software & the Reality of India’s Training Industry

24:30 – Was Rebranding Ever an Option?

30:00 – Training & Onboarding: The Pragati Approach

33:10 – Breaking Through Learning Resistance

39:40 – The Power of Feedback & the Train-the-Trainers Program

42:34 – Roadblocks in the journey

46:02 – The Role of Communities & Networking

53:21 – Global MBA at 44: The Scholarship Story

58:14– Sponsorship Segment by Harisson’s Bag

01:03:08 – Rapid Fire Round

01:09:37 – Closing Thoughts & Final Greetings

To Know More,

Follow us on ⤵

The Branding Circle :

Instagram - https://www.instagram.com/thebrandingcircle/

Youtube - https://www.youtube.com/@TheBrandingCircle

LinkedIn - https://www.linkedin.com/company/thebrandingcircle

Ankit Majethia as Branding Baba - https://www.instagram.com/brandingbaba/

LinkedIn https://www.linkedin.com/in/ankitmajethia/

Follow Pragati Software & Preeti Sharma here

Instagram - https://www.instagram.com/pragatisoftwarepvtltd/

LinkedIn - https://www.linkedin.com/company/pragati-software-pvt.-ltd./

Youtube - https://www.youtube.com/@PragatiSoftwarePvtLtd

Preeti Sharma - https://www.linkedin.com/in/preetisharma2020/

Follow Harisson’s Bags here:

Instagram - https://www.instagram.com/harissonsbags/

LinkedIn - https://www.linkedin.com/company/harissons-bags/

Disclaimer -

The video is intended solely for educational purposes, and the opinions shared by the guest are their personal views. We do not seek to defame or harm any person, brand, product, or industry mentioned in the video.

Any organisations or platforms referred to are mentioned purely for informational and reference purposes. The use of names or logos does not imply any association, partnership, sponsorship, or endorsement.

#TheBrandingCircle #CorporateTraining #LearningDevelopment

In the ninth episode of The Branding Circle, we sit down with Nitin Jain, the visionary entrepreneur behind the Indibni® Group, who’s redefining the gifting industry with purpose-driven innovation.

How important is it for entrepreneurs and founders in today’s marketplace to leverage AI, build their personal brand, and focus on building a community?

In the seventh episode of "The Branding Circle by Ankit Majethia," we have a meaningful conversation with Payal Jain, Founder & CEO of Funngro. While most of us are familiar with the term 'freelancers,' Funngro is the first to coin the concept of 'teenlancers.' We explore how her platform is empowering teenagers to become better individuals and leaders.

We also discuss how Funngro is playing a key role in nurturing the next generation of entrepreneurs in India. Starting with just 1,000 teenlancers, Funngro has grown exponentially and now is a community of over 3 million.

During this episode, Payal shares her journey, from starting her career as a teenager, transitioning into an employee, balancing her role as a mother, and eventually becoming a CEO.

Our conversation further proceeded dissecting her Shark Tank experience, the challenges she faced, and how to build a successful & relatable brand.

Timestamps:

00:00 – Highlights & Introduction

02:30 – Payal as a Teenager

05:05 – After teenage life, first job experience, and managing unproductivity

12:57 – Entering payment gateway

16:25 – How and why Funngro started?

18:32 – What made Funngro change their business model?

19:44 – How does Payal conduct a survey and get insights?

21:07 – Expanding Funngro, building app, and execution

27:00 – Discussing and dissecting shark tank strategies

30:37 – Relationship with Amit Jain and his advice

34:31 – During and post shark tank preparation

36:22 – 3 things that help brands grow

39:24 – Next milestone

40:35 – Role of brand building

48:38 – New Education Policy

52:47 – Challenges while building Funngro

55:58 – Story that struck Payal – Case studies

01:00:14 – Rapid Fire

01:00:48 – What it takes for successful entrepreneur & building a successful brand

01:05:25 – Final words and conclusion

For more insightful podcasts, don't forget to subscribe to our channel.

To know more,

Follow us on

Instagram: https://www.instagram.com/thebrandingcircle/

Branding Baba: https://www.instagram.com/brandingbaba/

Check out Funngro's website below

Funngro: https://www.funngro.com/

Follow Payal Jain here:

LinkedIn: https://www.linkedin.com/in/payal-jain-8780191?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

Disclaimer: The video is intended solely for educational purposes and opinions shared by the guest are her personal views. We do not seek to defame or harm any person/brand/product/industry mentioned in the video. Our goal is to provide insights and information to help the audience in their brand-building journey.

#podcast #thebrandingcircle #tbc #teenancers #sharktank #brandbuilding #marketing #teenagers #entrepreneurship

In the sixth episode of, "The Branding Circle by Ankit Majethia", we are going to dive into business storytelling, and to discuss this hot topic, we have Sachin Bhandary with us. He is a renowned storytelling coach and the founder of The Story Co who has helped hundreds of corporates and startup founders leverage the power of stories for success in sales, fundraising, and team building.

Click on the link below to register if you'd like to attend the first online meeting for free!

02:15 Why should you watch this episode?05:43 Sachin Bhandary's story

10:22 How business storytelling happened for Sachin

13:15 Sachin's experience in business storytelling

16:50 Story Stay

20:16 The Story Club - Sachin talks about his plans for his community

25:26 Do leaders need to be good storytellers?

30:25 Sachin's role model in storytelling

37:06 About StoryFlection

41:18 Common pitfalls in storytelling

47:18 Storytelling techniques & models

54:23 How can you identify the right villain?

58:55 Sachin's 'The 12 Project' travel stories

01:08:41 Situation 1: How do you build a story when you want to expand internationally?

01:12:30 Situation 2: How can a brand recover from a PR crisis through storytelling?

01:20:01 Brands with the best storytelling

01:22:26 Brands with whom Sachin would like to work on their storytelling

01:23:56 Final messages and conclusion

To Know More,Follow us on ⤵

Instagram:

Branding Baba:

LinkedIn: https://www.linkedin.com/in/sachin-bhandary/

Instagram: https://www.instagram.com/thestoryco.in/

Story Club Registration: https://bit.ly/tsc-meeting-registration

In the fifth episode of "The Branding Circle," we sit down with Reethika Nair, who leads Digital Marketing and Transformation at Dr. Reddy's Laboratories, one of India's largest pharmaceutical companies. With nearly two decades of marketing experience, Reethika shares invaluable insights into the evolution of marketing over the past 20 years. She shares her insights on the dynamic landscape of digital marketing, reflecting on her 20-year career and the lessons learned along the way.

We delve into the relevance of the AIDA Model today and examine ONDC's impact on e-commerce. Our conversation also covers the intricacies of e-commerce marketplaces, quick commerce, and live commerce, and we also highlight the importance of performance marketing in the digital age.

Reethika's experiences and expertise provide a deep dive into the world of marketing and digital transformation, offering valuable perspectives and a glimpse into the industry's future.

Timestamps

00:00 Highlights & Introduction

02:05 Reethika’s Early Career Experiences and Evolution of Digital Marketing

06:34 Digital Marketing's Rise Over Traditional Advertising

11:23 TV Advertising & Its Advantages

15:19 Strategic Marketing Decisions in Cricket Sponsorship

17:54 Understanding the AIDA Model in Modern Marketing

25:20 Reethika in E-Commerce

27:30 ONDC's Role in Transforming E-Commerce Logistics and Market Dynamics

31:51 Quick Commerce V/S Amazon, Flipkart & other marketplaces

36:38 Building Brand Demand in E-Commerce

41:31 Best Platform to build any new brand

44:15 Trends in E-Commerce

45:34 Live Commerce

49:49 Performance Marketing in B2B

54:26 How to optimize your campaigns?

57:56 Importance of a Product Experience

01:01:59 AI in E-Commerce

01:05:10 Advice from Reethika for aspiring marketers

01:06:24 Future of E-Commerce

01:09:47 Reethika on her future plans

01:10:38 Final Greetings & Conclusion

For more insightful podcasts, don’t forget to subscribe to our channel.

To Know More,

Follow us on ⤵

Instagram: https://www.instagram.com/thebrandingcircle/

Branding Baba: https://www.instagram.com/brandingbaba/

Follow Reethika Nair Here ⤵

LinkedIn: https://www.linkedin.com/in/reethika/

Instagram: https://www.instagram.com/reethi4/

Disclaimer: The video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product/industry mentioned in the video. Our goal is to provide insights and information to help the audience in their brand-building journey.

#podcast #thebrandingcircle #TBC #ecommerce #performancemarketing #digitalmarketing #AI #livecommerce

In the fourth episode of The Branding Circle by Ankit Majethia, we have Basesh Gala in conversation with Ankit Majethia.  

Basesh Gala is a seasoned entrepreneur with over two decades of experience in business mentoring. As the chairman of 39 Solutions Group, he has successfully mentored over 50,000 entrepreneurs and is recognized as a prominent business coach. His background includes a strong foundation in finance, strategy, and consulting, which has equipped him to provide valuable insights to businesses of all sizes. As an investor, he has strategically supported numerous startups, further enhancing his influence in the business world. With a focus on building sustainable businesses and fostering growth, he continues to be a guiding force in the entrepreneurial landscape. 

In this thought-provoking episode, we delve into the essential aspects of entrepreneurship and business success, the significance of spirituality and the importance of building a winning culture within organizations.

From the role of mentors to the power of community and the dynamics of marketing and sales, the episode provides valuable insights to budding entrepreneurs. The practical advice and strategic approach provided in the episode offer a roadmap for aspiring business owners to navigate the challenges and opportunities in the ever-evolving business world. 

Don't miss out on the valuable insights shared by Basesh Gala in this episode. Tune in for more enlightening content and actionable advice on entrepreneurship and business success. 

For more insightful podcasts, don’t forget to subscribe to our channel. 

Timestamps 

00:00 Highlights & Introduction 

03:59 Basesh Gala's Journey from Wall Street to Indian Entrepreneurship 

05:13 Opportunities and Challenges for Indian Startups Under Modi's Government 

09:22 Basesh Gala's views on Modi Government 

10:47 Importance of Mentorship & Networking in Business 

12:40 Mentors of Basesh Gala 

17:10 How and where can someone find a mentor? 

19:16 How should you audit a mentor? 

21:07 Importance of Spirituality, EQ & financial literacy in your success 

27:26 Steps to Community Building 

32:32 Power of Community & Integrity in Long-Term Success 

35:54 Power of Trust and Strategy in Tata's Success 

39:09 How does Basesh Gala help businesses? 

40:57 5-Step Process 

49:16 Sales or Marketing - What is more important? 

52:39 Brand Positioning of 39 Solutions 

56:43 Book recommendations 

57:30 How has 39 Solutions scaled? 

59:21 5 Points Basesh considers before investing 

01:02:00 Funding Winter 

01:06:23 India needs MSME to survive 

01:08:57 Data on MSME 

01:11:40 Core Message to MSME 

01:13:15 Final Advice & Conclusion