The Branding Iron

In this episode, we discuss holiday marketing strategies for small to medium sized businesses. 

We discuss how brands and businesses can leverage Halloween in their marketing strategies, despite the challenges of COVID-19.

We discuss the future of TikTok and how businesses can leverage it should it remain available in U.S. app markets.

We discuss strategies for generating leads and brand awareness in spite of challenges of the pandemic.

Websites don't need to be complicated to generate leads and attract customers. We give you some tips to set up shop online and start growing your brand.

We discuss the steps brands need to take to foster community and teamwork in their business.

We discuss the responsibility of user moderation across social media platforms today.

Brands are revising their appearance after acknowledging racist origins behind their iconography, and businesses across the country are slowly opening up, but they aren't in the clear yet.

We discuss what brands can do to responsibly grow and operate within their communities in the midst social distancing and national protests.

Despite the dangers of COVID-19, some businesses just won't listen to calls for safety and social distancing, while others don't even know how they'll reach their customers in a new age of digital reliance. We discuss it all.