The Brandon Beeyard Show

“The riches are in the niches.” This is common wisdom told to many aspiring podcasters...It’s also the most damaging professional advice I’ve ever received. Why is it so troublesome, and what key piece of information is this advice missing? I’ll explain.   In this episode:   - Battlestar Galactica was one of the best shows ever, but did the nerdy title hamper its success?   - What BSG can teach us about focusing on the right audience   - What if you’re passionate about multiple things? How to have a successful show if you don’t want to limit yourself to one topic.   - Don’t find a niche, find a cohesive worldview instead.   - Seth Godin and the minimum viable audience (MVA). Get big by starting small.   - Example of shows that started “niche” and became massive successes (Seth Godin, Clay Travis, Joe Rogan, etc)   Into the Spotlight (“ITS”) is a podcast for the aspiring showmakers—those who want to create online shows, build an audience, and make a great living by producing awesome content. It’s a show for the up-and-coming media moguls of the world.   If you’re ready to launch your media empire, connect with me at BrandonBeeyard.com

This isn’t the future we were promised. Back to the Future was full of Sh*t. But is that future still possible? I believe it is.

In this episode I discuss:

- Why I always wanted to be a showmaker, even as a kid

- My background in the traditional media world

- Working for The Late Show with David Letterman

- How YouTube and the internet changed everything in media

- 2020 has accelerated the democratization of media

- The future of work will be more flexible and efficient

- Podcasters are uniquely positioned to take advantage of this new future

Into the Spotlight (“ITS”) is a podcast for the aspiring showmakers—those who want to create online shows, build an audience, and make a great living by producing awesome content. It’s a show for the up-and-coming media moguls of the world.

If you’re ready to launch your media empire, connect with me at BrandonBeeyard.com

Is your burgeoning podcast a work of art or merely a marketing channel? Does it matter? Can you even make art if there’s profit involved? I’ll explain. In this episode I discuss:

• Overcoming resistance and perfectionism
• Performing for your friends when they are not your ideal audience
• Are your favorite shows, podcast, or movies examples of art or uninspired corporate dregs?
• Howard Stern and the Marvel movie franchises 
• When a comedian or broadcaster is an artist or a sellout
• Business vs. art and when they converge

Into the Spotlight (“ITS”) is a podcast for the aspiring showmakers—those who want to create online shows, build an audience, and make a living by producing cool content. Whether you already work for yourself or are ready to make the leap, this show is for the up-and-coming media moguls of the world.

If you’re ready to launch your media empire, check me out at BrandonBeeyard.com

 

Special thanks to all my friends who are spreading the word about this show, especially the Adams brothers! It has made a huge difference!

Are you thinking of launching a new podcast among the million-plus others already out there? How do you stand out and get noticed? How do you ensure you don’t fail or burn out? Today, I’m going to discuss the major reasons podcasts fail and how you can avoid them.    In this episode I discuss:

• The power of persistence and the importance of proper expectations
• Avoiding self-sabotage as a podcaster
• Knowing your audience 
• Doing too much
• Being authentic and attracting the right fans
• PLUS why “Modern Family” was so great and what we can learn from it as podcasters

Don’t forget to subscribe on Apple Podcasts or whatever podcast app you choose. 

As they say in LOTR, “the world is changed.” 2020 has been fraught with uncertainty and challenge. The way we lived and worked has been altered forever, and the world will look different as this crisis fades out. But it isn’t all bad. The challenges present new opportunities to those of us who want to build an audience and make a living online. Instead of being a victim of 2020, you can make the new paradigm work for you instead.   In this episode I discuss:

• Making a niche show vs. following your interests even if you don’t have a cohesive theme
• Doing work that feels good will sustain you in the long term
• The importance of accepting the current situation instead of resisting it
• Gandalf the Grey’s advice on dealing with tough times
• Some hugely successful companies began during a recession
• The future landscape is prime for podcasts and online shows to thrive
• Ways you can take advantage of the recent push into the virtual world

Don’t forget to subscribe on Apple Podcasts or whatever podcast app you choose. 

Whether you are launching a business or a podcast, you’re going to be tempted to “sell out”—to sacrifice the purity of your vision in order to make a buck. The choice is especially challenging when you’re a creative. When should you be the artist and when should you be strategic? I’ll explain how I figured this out for myself and how you can make the right choice.    In this episode I discuss:

• Why selling out is especially tempting in the Post-COVID world
• The folly of doing the work we think we “should” do, and how this decision leads to burnout
• Being strategic vs. purposeful
• Why it is important to connect with your ideal audience
• The importance of trusting yourself

  Don’t forget to subscribe on Apple Podcasts or whatever podcast app you choose. 

Can you really live your dream? Can you build a business and a life around your creativity and your talents? It’s not easy, but it’s possible. I believe that you can. At the end of the day, what other choice do you have, really?    In this episode I discuss:

• Who this show is for
• What having a dream really means
• How you are like the X-men
• Why you are a closeted communicator

Don’t forget to subscribe on Apple Podcasts or whatever podcast app you choose. 

Welcome to Into the Spotlight! In this teaser, I give you a delicious sampler of what to expect in future episodes.   You have the talent but you’ve hidden it for a long time—from yourself and the world. You’re ready to reconnect with this part of yourself, but after all this time there’s massive resistance. It feels like you’re backstage about to perform in front of a packed house but you’re not ready. At least you THINK you’re not. It’s about having the courage to go out into the stage (or behind the microphone, or in front of the camera) and be who you were meant to be. To step out there for all to see. Because once you do, everything starts to change. A life you never thought possible becomes real.   Don’t forget to subscribe on Apple Podcasts or whatever podcast app you choose.