They Sold 25,000 Burgers in One Year in a food truck. Now they’re building a burger empire. 🍔🔥 

Meet Jared and Adam—the masterminds behind Smash Buddies, the Columbus burger joint that went from slinging patties on the street to dominating the restaurant game. In this episode, they reveal the grind behind building a food business, the chaos of the kitchen, and why most food trucks fail before they even start. 

🎙️ From serving 25,000+ burgers in one year to planning 10 steps ahead, these guys have cracked the blueprint for scaling a restaurant brand—and it’s not what you think. 

💡 What you'll learn: 

Why most food trucks don’t make it—and how they did How they pre-plan YEARS ahead to avoid business failure The secret to surviving the "boom" when success actually hits What The Bear gets wrong about running a kitchen The wildest food truck horror stories you won’t believe 👀 

This isn’t just about burgers. It’s about hustle, strategy, and why the restaurant business is NOT for the weak. If you’ve ever thought about starting a food business, you need to hear this. 

📍 Where to find Smash Buddies: Instagram ➝ https://www.instagram.com/smashbuddiesburgers 

Visit the restaurant ➝ https://www.sbohio.com  

00:00 Intro 

00:26 Intros 

01:22 Private chef vs resturant 

03:07 experience starting the business 

06:48 solving multiple problems 

08:09 Is The Bear real life? 

09:02 managing delivery times 

10:53 Systems for simplicity and efficency 

12:11 battling complacency 

13:48 Realities of the trailer 

17:59 Secret of starting a food truck 

20:23 Scheduling events as a food truck 

25:17 Workflow from truck to kitchen 

29:24 Location good idea? 

33:31 Building for the long game 

35:49 Daily prep 

38:33 How they found Adam 

41:29 Quality of ingredients is key 

46:25 scaling the company

In this episode of The Brandon Goodyear Show, I sit down with Dr. Gabby Goldach, a chiropractor and nervous system expert, to dive deep into the mind-body connection, the power of self-regulation, and how to break free from society’s addiction to drama. 00:00:00 Intro 

00:00:45 New learning for integrating with nervous system 

00:01:55 Life is finding the quality of the mirrors you have 

00:02:42 We're addicted to Drama 

00:04:10 neurotransmitters and external influences 

00:06:31 Inate intelligence is in us 

00:10:17 how Gabby got into Chiropractic 

00:15:46 Rest and digest & being safe in our body 

00:16:26 American Work Culture

 00:23:09 Season of rest Vs Season of work 

00:26:03 Quality of mirrors available for perspective 

00:27:22 internal obsession for exellence 

00:34:02 Consistency is structure 

00:35:54 Loving hard work 

00:39:28 Commitment to self 

00:43:32 Trusting your Gut 

00:46:14 Abundance & Community

 00:53:51 Patience to find abundance 

00:57:41 most rewarding aspect to scaling the business 

00:58:03 Choosing to bet on yourself 

01:03:53 Growing a virtual community 

🚀 Topics we cover: How your nervous system shapes your reality (and how to rewire it for growth) The secret to stress resilience and why most people are stuck in fight-or-flight Why parents are their children’s emotional mirrors (and how this impacts development) Breaking the cycle of burnout – the truth about stimulants, neurotransmitters, and deep rest How to trust your intuition and stop seeking external validation The key to abundance mindset (and what finally made it click) Why betting on yourself is the ultimate life hack This conversation is packed with wisdom, self-discovery, and actionable takeaways to help you live with more clarity, confidence, and purpose. If you’ve ever felt overwhelmed, stuck, or disconnected from yourself—this episode is your guide to realignment. 

 

Jesse is a Cranio Sacral practitioner & Yoga instructor focusing on helping people tune into their nervous system and truly feel how it is to experience their bodies. 

Enjoy this conversation with Charlie & Karissa of Covey Rise Farms

Buy some of their products! 

https://coveyrisefarmsohio.com/

Enjoy this wide ranging conversation with Benji of Yellowbird Foodshed. 

if you're local to Central Ohio Order some food from them! 

https://yellowbirdfs.com/

Check out Kelsey's work below

http://kelseyfurlong.thegrowthangle.com/

her podcast Virtuish: https://open.spotify.com/show/0CsbTzlfOiIwaY7itP385G?si=qJGQXMbxTxWcIh-VS-s3EQ

Follow along my wild adventure 

https://www.instagram.com/brandongoodyear/

Reed is an intentional storyteller primarily working for a journalistic organization in Washington DC covering political events and national news when the time arises. 

follow Reed on instagram & check out some of his work on his website. 

https://www.instagram.com/reedklass/

https://reedklass.com/

Affiliate links to help me grow the show & find some solid sponsor partners 

Seed Money book - https://amzn.to/3nvId5B

Hate Inc. - https://amzn.to/3GakMpn

Bulk 2 ply toilet paper - https://amzn.to/3q96a4h

Nick is the owner of Tru Bru Coffee & Humbowl Juice bar. Back in the day I used to work at Tru Bru as one of their opening staff Baristas, it was great to catch up with Nick & hear about the growth in business & life.

enjoy!

Check out Trubru & Humbowl at the links below

https://www.trubrucoffee.com

https://www.humbowljuicebar.com

Jose is a personal fitness trainer and owner of Lion Heart Fitness https://www.lionheartcolumbus.com

More than just a fitness trainer Jose is all about getting people to look introspectively and be honest with themselves abut all things health int heir life.