The Brandtelling Podcast

You know our least favorite word of all time?

There is a word that strikes fear in the heart of every founder and business owner, no matter the size of your business — Lawyer.

We're not fans of what’s often called “inside baseball” — the details and minutia of an industry. It can be fun talking shop and spilling the tea about others in your industry, but people outside your industry are not always as interested.

Having said that, we *are* going to talk a little inside baseball about branding, marketing and websites — focusing as always on what that means for owners and founders. We want to provide practical takeaways from a brand expert’s point of view.

That’s what we’re going to discuss on this episode of The Brandtelling Podcast. We're pleased to welcome our guest, Andy Milligan of MMG Design. Andy leads MMG and takes a holistic approach to design and strategy that helps brands grow. And he’s no stranger to content — his LinkedIn post are filled with insights and he is also the host of The Creative’s Journal Podcast where he features interviews with industry leaders in marketing and more.

Andy Milligan | MMG Design

LinkedIn: https://www.linkedin.com/in/mmgdesign/

MMG Design: https://www.mmgdesign.net/

The Creative's Journal Podcast: https://podcasts.apple.com/us/podcast/the-creatives-journal-podcast/id1696517789

If you're a founder, owner or entrepreneur there is a good chance that you've considered whether your business offers something unique and different. But how many of us think about whether our product or service is actually "innovative?"

If you live with your partner, there’s more than a 50/50 chance you’ve worked on some type of home construction or decoration project together. There’s also more than a 50/50 chance that you and your partner argued during the project. What if your brand depended on strong collaboration with your partner to achieve your client’s vision? How do you put aside all the internal domestic issues to build an externally facing brand?

You probably have a special memory of going to a grocery or supermarket as a kid growing up. Maybe you went with your mom, dad or grandmother. But what if you actually grew up in the family business?

You dream of owning your own home. We all do. But buying or selling your home is second in joy only to working with a used car salesman. You feel pressured. You feel unsure. You feel like this should be someone else’s job. And that’s why you work with a real estate broker who you like and trust — whichever side of the buying/selling table that you find yourself sitting at.

Every brand has twists and turns as a founder or owner. You might find that you've expanded or narrowed your target audience. You might change your service or product offerings. Maybe you're representing a new set of vendors that need you need to explain to your audience. Or you've taken on a new partner or expanded your footprint.

But what happens when your brand takes a left turn? In this episode of The Brandtelling Podcast we're pleased to welcome two guests -- Tiffany Rivera of The Winston and Pastor-in-Charge Father James of the St. Paul's Episcopal Church in Patchogue on Long Island.

They're an unlikely pair of entrepreneurs who have gone through what Asaf and I describe as a left turn in the brand.

https://www.winstonlongisland.com/

https://www.instagram.com/thewinston_longisland/

A lot of what we do is think about ourselves. We wonder how something in our world will impact us, our families, our friends, our employees and our businesses.

It’s natural.

But as a business owner or founder, a lot of your day is probably spent thinking about the impact your business and brand has on your customers and employees — or your other business stakeholders.

I think that’s the wrong thing to worry about.

In this episode of The ⁠⁠Brandtelling Podcast⁠⁠, co-hosts Arthur Germain and Asaf Bochman discuss why changing your perspective is a powerful exercise for building a strong brand story.

The ⁠Brandtelling Podcast⁠ is brought to you by ⁠Brandtelling⁠, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and ⁠Boch Creative⁠, helping founders with strategy and implementation of their unique brand flavor.