Today we bust a common marketing myth: The Marketing Funnel -- and we provide something else to replace it that works a lot better. What's wrong with the Marketing Funnel?   It's broken. It assumes everything is a lead that comes into the top and that all your leads will glide out of the bottom as prospective customers. But we know it doesn't really work that way, right?  In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain discusses how Staging Your Content for Awareness, Consideration and Decision works better than the old Marketing Funnel.  

And here is a great infographic you can use as a reference: https://download.brandtelling.com/stages

Jay Oliver of LI News Radio interviewed Arthur Germain of Brandtelling live on the show floor of the 2022 HIA-LI Business-to-Business Trade Show where they discussed what it's like to be back live and in-person again. (audio only)

A Quick Introduction to Arthur Germain, Principal & Chief Brandteller at Brandtelling

What's the difference among strategy, objectives and tactics? Lot's of marketers and agencies veer off into tactics before ever discussing strategy or selecting objectives. It's easy to be lured by the bright and shiny lights - but don't be fooled!   In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain discusses the 5Ws and how and when to apply them to stay on track with your brand Strategy, Objectives and Tactics.

In just seven steps, you can build a stronger brand story for your growth-oriented professional services business to gain trust, win new customers and increase sales.  Brandtelling Principal & Chief Brandteller Arthur Germain introduces 7 Steps for Brandtelling Success  in this episode of Brandtelling Podcast.

Stories are incredibly powerful.. they're emotional and they connect us to one another. But can you improve the way you tell your brand story for greater impact? Sure you can!  Brandtelling Principal & Chief Brandteller Arthur Germain details 3 things to keep in mind when sharing your brand story in this episode of Brandtelling Podcast.

Is your B2B brand represented by a place, a space or a face – or something else? When you think about your brand, what comes to mind? Is it your headquarters place of business, the spaces where you work with customers or is it the faces of you and your employees?   Brandtelling Principal & Chief Brandteller Arthur Germain details three ways to think about the impact of location on your B2B brand in this episode of Brandtelling Podcast.

How do you know when it's time to refresh your brand and brand story? Brandtelling Principal & Chief Brandteller Arthur Germain details three times when you should consider refreshing your brand in this episode of Brandtelling Podcast.

Most professional services companies start with their name. And then they feel stuck with it. But you don't have to be. Brandtelling Principal & Chief Brandteller Arthur Germain tackles the topic of selecting a name for your brand in this episode of Brandtelling Podcast.

Without a well-defined ideal customer, your professional services business isn't hitting the mark. It doesn't matter what your business offers or how well your product of service works -- if you don't have a clear idea about who you serve!  Brandtelling Principal & Chief Brandteller Arthur Germain tackles this topic in this episode of the Brandtelling Podcast.