In this episode of The Brandtelling Podcast, Arthur Germain tells a story about 8 things he learned about branding from his first job working at a camera store (back when you shot on film and it had to be processed before you could see your pictures.)

In this episode of The Brandtelling Podcast we welcome our guest, Jim Ferme, Founder of the Business Impact Group (BIG), an executive-level business growth accelerator, for a discussion about referral marketing, brand awareness and making true business connections.

Looking for a marketing agency to take your technology, manufacturing or professional services firm to the next level? Make sure the agency you select is CLEAR about how they work:

There's a disconnect between Marketing and Sales that you can bridge by showing the sales team a little L-O-V-E. Listen to the latest episode for mire.

A visual brand identity - your company logo, colors, and overall look and feel - is how most customers first interact with your brand. Arthur Germain and Michael Simbrom discuss how to make a solid first impression with your visual brand identity choices.

Could a brand assessment help you refocus and reposition your brand? Arthur Germain and Michael Simbrom (Communication Strategy Group) explore how to use a Brand Assessment to rebuild your brand story.

Leveraging your organization’s thought leadership is critical! We define thought leadership as the point of view of your leadership team that shares their experience, expertise, passion, talent and attitude to better connect with your customers, partners and industry community. It’s the WHY & HOW your company does what it does; not just the WHAT.

Does your brand story sound like your competitors’ brand story? Is there a reason? How can you differentiate yourself? This is a common issue for many channel IT companies – whether you are a solution provider, a managed solution provider, a cloud provider, or any other flavor of the IT channel.