The Brassy Broadcast with Jen Edds

In this episode I share what I've been doing the past couple of months to grow my audience for the podcast, YouTube channel, and social media.

Highlights and Takeaways

• What happened when I shifted the focus of my podcast
• Producing content consistently to grow your audience
• Creating my Good Business Behavior Spreadsheet 
• How a series of silly Facebook Live videos created a new revenue stream
• Growing my YouTube audience
• Using YouTube cards to drive viewers to my website and free podcasting course
• Creating YouTube playlists to organize my content for viewers
• My next big focus - Growing my email list!

Radio producer and podcaster Amy Gastelum chats about producing for radio and podcasting, her experience at the Transom Storytelling Workshop for radio storytelling, and finding time to work on passion projects when you have a job and a family.

Highlights and Takeaways

• You can be more than one thing
• Amy's experience at the Transom Storytelling Workshop
• Why she didn't tell anyone she applied for Transom
• How producing her first story wrecked her emotionally
• Feeling like you failed your story subject
• The challenge of looking for the correct answer when there isn't one
• How she and her co-producer built trust
• Creative podcast recording techniques for when you have kids and a day job
• Give yourself permission to take a podcasting hiatus
• Don't compromise the passion in your passion project
• Starting a radio group in Indianapolis
• Creating space where people can share their creative endeavours
• The Levels of Readiness for Change
• Public media's issue with representation

Links and Resources 

Mother

Transom.org

Transom Storyteling Workshops

How Sound podcast

Ariel Hyatt, Founder of CyberPR, shares strategies for getting out of our own way to achieve success.

Highlights and Takeaways

• Growing up the daughter of an entrepreneur mother and filmmaker father
• How dyslexia helped her learn ways to make complicated ideas simple
• The 3 things that hold us back from success
• The importance of your Signature Story – what it should and should not include
• Why you don’t need to jump on the latest social media platform
• Why your newsletter is critical to your success
• The value of mentors that teach us what not to do
• Why you always give your best
• Crowd Funding Coaching

Links & Resources:

Download Ultimate Guide to Music Publicity here for free: http://bit.ly/MusicPR_Guide 

OR  it's 99 cents on Amazon: http://bit.ly/MusicPR_Ultimate

BB62: Crowdfunding Strategies with Ariel Hyatt

CyberPR®

CypberPRMusic

Follow Ariel on twitter @CyberPR

Ariel Hyatt featured on The Creative Entrepreneur

Laura Shanley, Founder of Periods for Politicians, shares her experience and what she has learned about navigating the waters of social media and activism.

Highlights and Takeaways

• Starting the Periods for Pence Facebook page after becoming disgusted with actions of Indiana's then Governor Mike Pence
• Answering the question "What gives you the right?"
• Using humor as a form of protest
• Who knew there were so many euphemisms for periods?
• The power of social media to create a movement
• The community that has grown up around Periods for Politicians
• Working to make our community stronger
• The difference in community from Facebook to Twitter
• Finding joy in getting off of Facebook for awhile
• Why she remained anonymous for awhile
• The challenge of accepting what you need to learn
• Learning to be gracious when she was wrong
• How acknowledging what you don't understand makes you a better ally
• Clues that you need to be listening and not talking
• Approaching issues from a human standpoint and compassionate view

Apps and Resources to Help You Get Politically Involved

• 5 Calls
• Countable
• Indivisible
• Periods for Politicians on Facebook
• Periods for Politicians on twitter

Amy Woodall shares communication strategies to help us get out of our own way, manage expectations with upfront contracts, and handle the drama when it shows up.

Amy is making a return visit to the show! You can hear our previous conversation in Episode 28 - How to Not Throat Punch Your Bandmates and other Productive Communication Strategies.

We keep on the communication track in this conversation. We relate much of the conversation to a band/artist dynamic, but the truths Amy shares can be applied to any other relationship dynamic.

Highlights and Take Aways

You've got to have a communication strategy in place

Our money weaknesses

How our money beliefs weigh on how we value ourselves

Getting everyone on the same page about where you provide value

JOURNALING!!!! - My favorite

Turning head trash into something positive

How we act determines how we feel

Actions shift our attitudes

Fear of Looking Stupid (FOLS)

You need a strategy in place when presenting new ideas

How the DRAMA TRIANGLE works

Agreeing in advance on how to deal with conflict

Getting clear on the experience you want to create

How PINK turned her into a fan 

Body language expert Lisa Mitchell shares insight and stories from her own personal experiences about how to create better outcomes with better communication. 

Lisa Mitchell is the premier Indianapolis-based communications expert specializing in Body Language and Non Verbal Skills training. She also hosts the Shiny Things podcast, where she teaches you how to use the Science of Body Language to figure yourself out a little and decode the people around you. Lisa takes on digital dating, business communications, and how to be more confident and influential in general.

Highlights and Takeaways

The repercussions of a lack of awareness

What happened after her failed business and marriage

Overcoming the scarcity mindset

Working through her own limiting beliefs

Finding the courage to invest in herself

Creating desired outcomes instead of leaving them to chance

Taking control of how you show up

Positioning yourself for mass impact

Resting Bitch Face (RBF)

The impact reading Liz Gilbert's Big Magic had on both of us

Releasing the fear of judgement

The convertible analogy - (this is my personal favorite and biggest takeaway)

Calling out the elephant in the room

Links and Resources

powerbodylanguage.com

Shiny Things Podcast

Big Magic by Liz Gilbert

Laura Palmer

Singer-Songwriter Juliette Reilly shares insights into how she has grown her YouTube audience to over 185,000 subscribers as an independent musician.

Highlights and Takeaways

How she creates engagement with fans through her videos

Strategies for growing her audience to 185,000 plus on YouTube

Gear and software used to create her YouTube videos

Creating cover song videos based on songs that are being searched on YouTube

Sharing personal things from your life creates engagement

Finding the balance between what feels authentic and what the audience wants to see

Creating a guitar tutorial and lyric video for one of her own songs

Why she chose to write music with a positive message

Figuring out how to get people to subscribe once they visited her channel

Links Mentioned in the Show

Juliett on YouTube

Juliettereilly.com

@juliettereilly

brassybroad.com

Jen Edds YouTube Channel

The Brassy Broadcast is shifting gears. I share the new show direction, why it's changing, how this benefits you, and the BIG GOAL for 2017!

An overview of topics, guests, and big ideas covered in this season that focused on the art and process of making records.

Kira Small talks about the process of writing and recording her epic breakup record 3 AM, working as a session singer in Nashville, figuring out her own voice as an artist, choosing a producer, and the power of pajamas and manifestation. 

Warning: We have potty mouths in this episode.

Visit kirasmall.com to connect with Kira and check out her blog. 

How to Get Over a Breakup Flowchart