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The best sales people understand the psychology of sales… and the best sales leaders understand the psychology of leading a successful GTM organization. Tomer Chernia, SVP Sales at Vercel has mastered both.
In this episode, he takes us through his sales and leadership strategy, which scaled Vercel to $100M ARR at breakneck speed.
- The key to sales outreach that unlocks every buyer profile and market segment
- Vercel’s unique mock pitch process uncovers what hiring managers really want to see
- Reconciling team morale with the board’s demands to conquer higher revenue targets
Episode Content:
00:00 - Introducing Tomer Chernia, SVP Sales @ Vercel
04:00 - From Selling MarTech to Open Source DevTools
07:04 - Selling and Outreach to the Open Source Community
13:42 - Splitting up Territories and Deal Complexity
19:13 - Profile of Salesperson that succeed in Mid-market and Enterprise
22:25 - Sales Hiring in Hypergrowth
27:54 - Remote vs In-person Culture and Performance
40:05 - Investing in the Success of the Sales Team
44:36 - How to think about quotas and compensation
48:59 - Balanced and Thoughtful Growth Plans
54:17 - Lightning Round: Sales as a Super Power, Controversial Advice, Best Fictional Sales Person
Are you Hiring Salespeople? Check out Bravado Talent - https://talent.bravado.co/
LinkedIn - https://www.linkedin.com/company/wearebravado
Twitter - https://www.twitter.com/bravado
Instagram - https://www.instagram.com/bravado_sales/https://
Bravado.co
You’ve heard how great Revenue Leaders hyper-scaled in the past few years. But, what does it take to do it now - at this moment in the market?
In the last 14 months, Jonathan Blackburn, VP of Sales turned a 6 person sales team with no scalable process into 40+ reps and is on his way to making Nooks the fastest growing startup of 2025.
For everyone currently on their own rocketship and looking for contemporary wisdom, find out what Nooks is doing right now to hyper-scale:
- Going against all good Sales advice and winning 72% of the deals that offer the controversial FREE trial! *gasp
- Reversing the industry norm of pushing up market to instead be pulled up market by strategic processes that build trust
- Capitalizing on their exceptional timing in the market by doubling down on outbound pipeline generation with the best SDR team in the game
“Hyper-scale or die” is the battle cry for SaaS in 2025 and Nooks is set to win. Their VP of Sales, Jonathan Blackburn shares all the details of exactly how they’re doing it right now with Bravado CEO Sahil Mansuri.
Episode Content:
00:00 - Introducing Jonathan Blackburn, VP of Sales @ Nooks
03:21 - Expanding the sales team and a 60 day internal evaluation
08:51 - Try before you buy20:32 - Profile of rep to hire at Nooks
30:20 - Red Flags while hiring35:32 - Setting up the team for success
47:07 - Managing up as a VP of Sales54:03 - Pipeline and the resurgence of the SDR
01:01:54 - Sales as a Superpower
01:05:13 - Best advice early in your careerAre you Hiring Salespeople?
Are you Hiring Salespeople? Check out Bravado Talent - https://talent.bravado.co/
LinkedIn - https://www.linkedin.com/company/wearebravado
Twitter - https://www.twitter.com/bravado
Instagram - https://www.instagram.com/bravado_sales/https://
Bravado.co
Vanta CRO Stevie Case hyper-scaled her team from 20 people and $10M to 300+ and $100M in less than two years. This week’s episode is a masterclass in how to change the trajectory of your business.
If your company is between $5M - $20M ARR, you’ll hear the cheat codes to
- Moving Upmarket: How to scale to enterprise customers without losing focus on your core SMB base
- Culture Building: Going all-in on enablement so your reps can grow their career as far as they want without leaving the company
- Remote-First Structuring: How Vanta went against the conventional wisdom and achieved this hypergrowth with a fully remote sales team.
The bar for startup growth keeps getting raised. The only way to keep up is to lead the way. Bravado CEO Sahil Mansuri brings you the insights to help you do just that every other Wednesday on The Bravado Pod.
Episode Content:
00:00 - Introducing Stevie Case, CRO @ Vanta06:55 - Success comes down to the people you hire. Who does Vanta hire?
23:24 - How to crush a Stevie Case interview - the exercise that makes or breaks it for candidates at Vanta
30:39 - Maximizing Productivity in a Remote-first team and the importance of face time
39:35 - It’s never too early to think about creating multiple revenue engines
49:47 - How to forecast accurately for success with the levers that drive pipeline
57:41 - The real ROI betting on SDRs
1:04:52 - Lightning Round: Sales as a Superpower, Professional Gaming to Sales
Are you Hiring Salespeople? Check out Bravado Talent - https://talent.bravado.co/
LinkedIn - https://www.linkedin.com/company/wearebravado
Twitter - https://www.twitter.com/bravado
Instagram - https://www.instagram.com/bravado_sales/https://
Bravado.co
Scaling SMB Vertical SaaS Owner.com from $2M to $30M with an Ever Evolving Playbook that Adapts Sales Strategy at Each Milestone: CRO Kyle Norton
The secret to the best Sales Playbook for scaling is that it constantly changes at each step. Kyle Norton took his company from $2M to $30M ARR in just a few years by pivoting the GTM strategy to the challenge at hand. Kyle offers actionable advice for Sales Leaders and Founders in early stages on:
- The people to hire in the beginning vs the people to hire to scale
- Indicators that determine if a $2M company has the potential to reach $30M
- How early investments in RevOps can help you scale faster
- Preparing for setbacks before they happen
You’ll hear everything a Founder needs to know about finding the right Sales Leader to take their startup to the first $30M, and everything that Sales Leader needs to know about getting there from Kyle Norton and Bravado CEO Sahil Mansuri in this episode.
Episode Content:
From Scaling GTM at Okta, Checkr, and Miro to How AI is Disrupting the SaaS Sales Playbook: CRO Sangeeta Chakraborty
Discover how the AI era is transforming Sales teams, Sales Leadership, and even CS. Drawing from her experience scaling revenue at top SaaS companies during major market disruptions, Sangeeta reveals:
Why traditional SaaS Sales strategies are being upended by AI-driven pricing and customer expectation changes
Battle-tested tactics for breaking into new markets without brand recognition
The most important skills for reps to thrive in the AI era
Strategies for Sales Leaders to meet today’s aggressive revenue targets
Bravado CEO, Sahil Mansuri asks the questions Founders, Sales VPs, and AEs need answered to crush quota in 2025.
Sangeeta's LinkedIn: https://linkedin.com/in/sangeetachakraborty/
Episode Content:
Are you Hiring Salespeople? Check out Bravado Talent - https://talent.bravado.co/
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