In this episode, we sit down with Tanner Maddocks, founder of Agape Energy, to talk faith, building a brand in real time, and what happens when a “Christian energy drink” goes viral before it even exists. We get into car crashes, controversy, and barking at significant others in public. Enjoy.
0:01:06 Meet Tanner and why Agape exists
0:04:09 Why “traditional values” are coming back
0:11:05 Tanner vs college professors
0:20:05 How faith shaped the brand
0:35:03 Tanner’s Bible routine
0:36:00 When being a Christian gets you labeled fast
0:48:11 Are we “selling Jesus?”
0:50:33 The “Christian energy drink” controversy
0:59:00 What’s actually in the drink
1:03:03 Building the formula from scratch
1:08:00 How this drink goes from idea to shelves
1:13:03 The car crash that changed everything
1:17:00 CRAZY “coincidence”
1:18:47 Villanova stories (banter begins)
1:33:24 PDA gone too far
1:34:00 Final banter and outro