The Breadwinner Energy®️ Podcast

The Breadwinner Energy®️ Podcast

By Tay NocktonickEducationSelf-Improvement
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The Breadwinner Energy®️ Podcast episodes

  • EP 102: The Budget You *Actually* Need for Advertising (it's way less than you'd think) ft. Luan Jardine

    In today's episode, we are talking about Ads & Paid marketing with Luan Jardine!


    When people think about advertising, their mind immediately goes to loss and profit. For Luan, it is so much more than that. Luan wants to help amplify the meaningful messages of business owners through her skill set in Facebook & Instagram Advertising. It fuels her soul to work with entrepreneurs who are striving to create, change, or make people's lives better. Luan helps change-makers reach a like-minded audience that find positive value in their business’ message.


    We cover

    - The budget that you *actually* need for advertising (it's way less than you'd think)
    - Learn what the lowest-cost, highest-return advertising strategy is
    - How to create and position your free offer to make it a no-brainer
    - How advertising and email marketing can work together to accelerate the growth of your online network & bring in consistent sales


    Connect with Luan:

    https://luanjardine.com/
    https://www.instagram.com/luanjardine/

    Swipe My Ads Strategy Freebie: https://luanjardine.com/swipe-my-ads-strategy-freebieUltimate Ads Strategy Mini-Course: Use code BWE20 for $20 off - https://luanjardine.thrivecart.com/ultimate-advertising-strategy/



    _______

    Connect with Tay: 

    Follow me on IG: ⁠@itstaydaniels_llc⁠

    Apply for The Group Coach School: ⁠⁠https://itstay.shinepages.com/program/sales-page⁠⁠

    Join Offer Bootcamp: ⁠⁠https://itstayllc.mykajabi.com/offers/dNFz26Jt/checkout?coupon_code=XMAS ⁠⁠

    Master Your Messaging Masterclass: ⁠⁠https://itstay.shinepages.com/masterclass⁠⁠


    24 min
  • EP 103: How to Transform Your Service Into A High Ticket Offer

    In this episode, Tay announces the exciting launch of the Group Coach School program, a rebranded version of the highly successful Breadwinner Energy Academy. Tailored for high-achieving full-time coaches and service providers, the program utilizes the proven Breadwinner Energy Accelerator Method to guide participants in consistently achieving 10K months while cutting their work weeks in half.



    1. Tay's Journey:

      • Tay shares her personal journey of building a high-ticket group coaching program, revealing how it not only secured consistent 10K months for her but also allowed her to significantly reduce her work week.

      • Enhanced Program Features:

        • The enhanced Group Coach School program comes with a new portal, offering a step-by-step method to build a first group coaching program and launch it within the first 90 days.
        • Tay guarantees a 10K launch within the year and works personally with applicants to ensure the program is the right fit.

        • Application Process:

          • The application process involves a qualifying interview. Once accepted, participants gain immediate access to the portal, including weekly coaching, guest expert calls, copy reviews, and personalized coaching.

          • Program Benefits:

            • Designed to help participants achieve their first 10K launch and establish a signature program.
            • Applications for the program will close in the second week of December.

              • Deep Dive: High Ticket Group Coaching Programs

              1. Benefits of High Ticket Offers:

                • Tay highlights the advantages of high-ticket offers and guides on transitioning any offer into a high ticket group coaching program.
                • Emphasis on niching down, creating a clear program promise, and setting qualifications to attract qualified clients.

                • Scaling Without a Large Team or Audience:

                  • Explains that scaling doesn't require a large team or audience.
                  • Achieving multi 6-figure years without paid marketing or a big audience is possible with specific marketing, messaging, and a strategic approach.
                  • Prefers a simple 3-week, 3-post-per-week strategy with a running back-end funnel.

                  • Scaling Business Strategies:

                    • Discusses the process of acquiring new clients, refining messaging, and scaling the business.
                    • Importance of having a core offer, mastering marketing, sales, and client service processes.
                    • Introduction of revenue stacking through payment plans and securing future income.

                    • High-Ticket Program Structure for Results:

                      • Emphasizes the necessity of a clear and structured program to deliver results and sell high-ticket offers.
                      • Highlights the open applications for Tay's coaching program, the Tay Group Coach School, and encourages interested parties to apply soon due to limited seats.

                        • Tune in for an insightful episode where Tay not only announces the launch of the Group Coach School program but also provides valuable insights into creating high-ticket programs, scaling without a massive team or audience, and structuring programs for impactful results.



                        Connect with Tay: 

                        Follow me on IG: ⁠@itstaydaniels_llc⁠

                        Apply for The Group Coach School: ⁠⁠https://itstay.shinepages.com/program/sales-page⁠⁠

                        Join Offer Bootcamp: ⁠⁠https://itstayllc.mykajabi.com/offers/dNFz26Jt/checkout?coupon_code=XMAS ⁠⁠Master Your Messaging Masterclass: ⁠⁠https://itstay.shinepages.com/masterclass⁠⁠

                        20 min
                      • EP 104: Building a Coaching Program: From Idea to Launch

                        Welcome to Breadwinner Energy Podcast, the show that's all about helping you turn your coaching dreams into reality. I'm Tay Daniels, and in today's episode, we're diving deep into the process of building your own coaching program, from the initial idea to a successful launch. Whether you're an experienced coach or just starting out, this episode is packed with valuable insights and practical tips.


                        Segment 1: The Seed of an Idea

                        • The importance of having a clear coaching program idea.
                        • How to decide what to create an offer on based on your audience
                        • How to niche down or decide your niche
                        • How to build or poll your current audeince

                          • Segment 2: Market Research and Validation

                          • Identifying your target audience's pain points and challenges.
                          • How to gather feedback from potential clients or your network to refine your idea.

                            • Segment 3: Designing Your Program

                            • The process of structuring your coaching program.
                            • How to create a curriculum or a framework that addresses the identified problems.

                              • Segment 4: Pre-Launch Preparation

                              • The importance of a pre-launch plan.
                              • The creation of marketing materials, such as a sales page, email sequences, and promotional content.

                                • Segment 5: Launch Day

                                • Launching & What this looks like

                                  • Segment 8: Post-Launch Follow-Up

                                  • Post launch data & decision making
                                  • Mindset post launch
                                  • Scaling




                                    • Connect with Tay: 

                                    Follow me on IG: ⁠@itstaydaniels_llc⁠

                                    Apply for The Group Coach School: ⁠⁠https://itstay.shinepages.com/program/sales-page⁠⁠

                                    Join Offer Bootcamp: ⁠⁠https://itstayllc.mykajabi.com/offers/dNFz26Jt/checkout?coupon_code=XMAS ⁠⁠Master Your Messaging Masterclass: ⁠⁠https://itstay.shinepages.com/masterclass⁠⁠

                                    14 min
                                  • EP 105: Overcoming Bad Coaching Experiences

                                    In this episode, Tay makes an exciting announcement, opening the doors for applications to the transformative Group Coach School program. Geared towards businesses aiming to scale while achieving a more balanced work-life, the program focuses on simplicity, high-ticket group coaching, and self-awareness.


                                    Key Highlights:

                                    1. Group Coach School Applications Open:

                                      • Tay invites eager applicants to join the Group Coach School, emphasizing its mission to facilitate business scaling with simplicity while reducing work hours.
                                      • The program places a strong emphasis on self-awareness and personal responsibility.

                                      • Addressing Previous Investment Concerns:

                                        • Tay addresses concerns of potential applicants who may have had less-than-ideal experiences with past investments.
                                        • Encourages individuals to reflect on their role in those situations and stresses the importance of due diligence in choosing coaching programs.

                                        • Due Diligence, Expectations, and Coaching Effectiveness:

                                          • Tay delves into the crucial aspects of due diligence before joining any coaching program.
                                          • Emphasis on taking responsibility for one's expectations and results, understanding methods and frameworks, and effective implementation of coaching strategies.

                                          • Learning From Past Experiences:

                                            • Tay shares a personal experience of a program that didn't meet expectations, highlighting the need for due diligence in evaluating a coach's signature method and proven results.
                                            • Encourages proactive involvement in programs that promise specific outcomes and possess a proven signature method.

                                              • Expert Insights: Investing in Coaching

                                              1. Tay's Views and Critiques:

                                                • Tay shares perspectives on investing in the coaching industry, emphasizing the value gained despite previous negative experiences.
                                                • Criticizes coaches discouraging investment, promoting a mindset shift towards being a positive force in the industry, ethical practices, and having a signature coaching method.

                                                • Overcoming Bad Coaching Experiences:

                                                  • Tay underscores the importance of investing in oneself and not letting past coaching experiences hinder future success.
                                                  • Encourages learning from the past, setting realistic expectations, and taking control of one's growth and success.

                                                    • Next Steps:

                                                    • Tay provides a clear call to action, urging listeners to apply for the Group Coach School before December 10th to secure the current price and receive an exclusive invitation to the program in December.


                                                      • Don't miss the chance to transform your business and life! Apply for Group Coach School today, embark on a journey of growth, and gain insights into self-awareness, due diligence, and effective coaching. Your path to business success starts here!


                                                      Connect with Tay: 

                                                      Follow me on IG: ⁠@itstaydaniels_llc⁠

                                                      Apply for The Group Coach School: ⁠⁠https://itstay.shinepages.com/program/sales-page⁠⁠

                                                      Join Offer Bootcamp: ⁠⁠https://itstayllc.mykajabi.com/offers/dNFz26Jt/checkout?coupon_code=XMAS ⁠⁠Master Your Messaging Masterclass: ⁠⁠https://itstay.shinepages.com/masterclass⁠⁠


                                                      21 min
                                                    • EP 106: Combating Mom Fatgiue with Simple Easy Steps Ft. Cayla Esteban

                                                      In today's Episode I am talking to Cayla Esteban about comabting fatigue, as a mom & business owner it's easy to be running on E every single day, forgetting meals, and water, & rest.


                                                      Cayla gives us simple easy daily steps to fuel your mind & body right now without buying all the supplements & fad diets.


                                                      Cayla:

                                                      In 2017 I got sick when my body fell apart. It seemed all of a sudden, but I later realized it had been slowly building up over a lifetime of toxic food, toxic products, and poor lifestyle choices.
                                                      Now, two kids later, after a complete 180 in my health, as a biblical naturopathic doctor I support moms to maintain their own health and the health of their family, so they can be saved, healed, and made whole in their mind, body and spirit.


                                                      Connect with Cayla:

                                                      Linktree.ee/sozohhp
                                                      @SOZOHHP on Instagram

                                                      New Year, New You Holistic Health Questionnaire
                                                      https://sozoholistic.ck.page/new-you


                                                      ______

                                                      Connect with Tay:

                                                      Follow me on IG: @itstaydaniels_llc

                                                      Apply for The Group Coach School: ⁠https://itstay.shinepages.com/program/sales-page⁠

                                                      Join Offer Bootcamp: ⁠https://itstayllc.mykajabi.com/offers/dNFz26Jt/checkout?coupon_code=XMAS ⁠Master Your Messaging Masterclass: ⁠https://itstay.shinepages.com/masterclass⁠

                                                      35 min
                                                    • EP 107: Building a Group Coaching Program with A Small Audience

                                                      In today's episode we talk about building your Group Coaching Program without 1:1 coaching first, with a small audience, without ads, without team, & how to do it effectively! From 500 on her email list to six figures, Tay encourages listeners, emphasizing even service providers can be ideal participants.

                                                      🚀 Building a Top-Tier Program

                                                      Discover Tay's insights into crafting a top-tier group coaching program. Tailoring it to convert buyers is key. Learn about defining ideal buyers, clear offers, and how this approach sets the stage for scaling a business to six figures.

                                                      🤝 Group Coaching vs. One-on-One

                                                      Tay is all about group coaching over one-on-one, because of the benefits and potential pitfalls. She guides on converting a small, qualified audience into committed buyers, emphasizing the role of lead generation and content creation.

                                                      💼 Sales Mastery: Focus on Conversion

                                                      Tay reveals the secret sauce – focus on converting, not expanding. Uncover the skills needed for turning leads into buyers. Tay stresses the trifecta of a top-tier offer, impactful content, and simple sales skills for a six-figure income.

                                                      🚀 Navigating Simplicity, Decisions, and Investment

                                                      Tay’s journey embraces simplicity, quick decisions, and self-investment. A mindset shift and a willingness to invest in oneself pave the way to success. Tay encourages listeners to embrace change, make decisions, and move forward.


                                                      🎓 Ready to Dive In?

                                                      Apply for The Group Coach School: https://itstay.shinepages.com/program/sales-page

                                                      Join Offer Bootcamp: https://itstayllc.mykajabi.com/offers/dNFz26Jt/checkout?coupon_code=XMAS Master Your Messaging Masterclass: https://itstay.shinepages.com/masterclass


                                                      🚀 #GroupCoaching #CraftYourSuccess

                                                      28 min
                                                    • EP 101: Your Guide for Breaking Free From Trading Time For Money

                                                      Ever felt stuck in the cycle of trading time for inconsistent income? Tay knows the struggle firsthand. As a service provider and single mom, she found herself burnt out and on the verge of a 9 to 5 job.


                                                      But then came the game-changer – Tay fully embraced coaching, creating a high-ticket group coaching program that not only rescued her from burnout but catapulted her to six figures in just six months! She wishes she'd made the leap sooner.


                                                      In this episode, Tay spills the secrets on breaking free from the time-for-money cycle. Learn about the transformative power of transitioning from trading hours for dollars to coaching.


                                                      Tay's Group Coach School takes you through a step-by-step process, from mindset shifts to practical tools for building and launching your own group coaching programs.


                                                      Fear and uncertainty might be holding you back, but Tay encourages you to take the leap, reminding you that your knowledge and experience are more valuable than you realize.


                                                      Discover the inside scoop on program scalability and flexibility. Tay shares her journey of adapting her program based on client needs, emphasizing that changes aren't arbitrary but driven by the success of those who've been through it.


                                                      Worried about the application process and student engagement? Tay's got you covered. Learn about the importance of vetting candidates and the challenge of maintaining engagement once they're in.


                                                      Explore the value of community building, the hands-on coaching approach, and the supportive nature of the coaching community. Tay even shares strategies to boost student interaction through platforms like the Slack channel.


                                                      Ready to liberate yourself from the time-for-money trap and build a coaching empire? Tune in now for Tay's invaluable insights and take the first step towards a fulfilling and financially rewarding coaching journey! 🚀


                                                      Apply for Coach School Now: https://itstayllc.mykajabi.com/groupcoachschool

                                                      Follow Tay on IG: instagram.com/itstaydaniels_llc

                                                      16 min
                                                    • EP 100: Special 100th Episode ft Host Gary Daniels

                                                      In today's episode, Tay Daniels' husband Gary is hosting & asking Tay all the questions our audience asked!


                                                      1. What is your morning routine for Success

                                                      2. How would you describe your coaching style?

                                                      3. What is your best advice to ensure success?

                                                      4. When is the best time to have a baby while building a business? How do you prepare?

                                                      5. Do you have any advice for being afraid to invest in coaching after a bad coaching experience?

                                                      6. What led you to pursue being the Breadwinner?


                                                      Special Question for Gary:

                                                      1. Whats it like being married to Tay?


                                                      Thanks for tuning in!


                                                      Follow Tay on IG @itstaydaniels_llc

                                                      27 min
                                                    • Why 1:1 Coaching Isn't Essential for a Successful Group Coaching Program

                                                      In today's episode I am breaking down why you don't need to 1:1 coach first before having a successful high ticket group coaching program.


                                                      Tay breaks the myth! In our latest episode, Tay emphasizes the importance of focusing on proven processes over personal promises, urging business owners to shift their mindset towards a high ticket, low volume approach.


                                                      Discover how Tay's own high ticket group coaching program soared to a 6-figure launch, challenging the notion that 1:1 coaching is the only pathway to success. Tay shares insights on scaling businesses by transitioning seamlessly from one-to-one to group coaching, assuring that previous coaching experience is not a barrier to entry.


                                                      But that's not all! Tay spills the beans on a 'Quick and Dirty' launch strategy. Learn the ropes of building a powerful podcast and social media presence, aligning content with your mission, and refining strategies through trial and error.


                                                      Ready to take the plunge into group coaching without the 1:1 baggage? Tune in now and explore the untapped potential of a successful group coaching program.


                                                      Plus, Tay introduces the Group Coach School, promising to guide you from scratch to a 10K launch within a year. 🌟 Don't miss out on this transformative episode!


                                                      Apply for Coach School: https://itstayllc.mykajabi.com/groupcoachschool

                                                      Follow Tay on IG: instagram.com/itstaydaniels_llc

                                                      14 min
                                                    • EP 99: Overcoming Imposter Syndrome as a Coach
                                                      • Welcome back to Breadwinner Energy Podcast, the show for go-getter women in the coaching industry who are ready to make coaching a career!

                                                        • Segment 1: Defining Imposter Syndrome

                                                        • In this segment, we'll explore what imposter syndrome is and how it manifests in the coaching profession.
                                                        • Discuss common thoughts and feelings associated with imposter syndrome.

                                                          • Segment 2: My Personal Journey

                                                          • When I had imposture syndrome & what I did to overcome it

                                                            • Segment 3: Putting Clients First

                                                            • I talk about the importance of putting your clients' needs first in your coaching practice.
                                                            • Make it about them when showing up & less about you

                                                              • Segment 4: Overcoming Negative Thoughts

                                                              Segment 5: Surrounding Yourself with Supportive Women

                                                              • I talk about the power of building a network of women who support and uplift each other.
                                                              • & Why group coaching is so iportant

                                                                • Segment 6: The Value of Hiring a Coach

                                                                • Explore the benefits of hiring a coach for yourself as a coach.
                                                                • How a coach can help you work through imposter syndrome, set and achieve your goals, and maintain a growth mindset.

                                                                  • Segment 7: Taking Action

                                                                  • Take action despite their doubts and fears.
                                                                  • I share practical steps and advice for moving forward, building confidence, and achieving success.


                                                                    • Secure your spot right now inside the 6 week live coaching program for just $197!!

                                                                    Secure your spot: https://itstayllc.mykajabi.com/offers/dNFz26Jt/checkout


                                                                    Apply for Coach School:

                                                                    https://itstayllc.mykajabi.com/groupcoachschool

                                                                    Chat with me on IG: www.instagram.com/itstaydaniels_llc


                                                                    18 min

                                                                  About The Breadwinner Energy®️ Podcast

                                                                  From the publisher's feed

                                                                  The Breadwinner Energy® Podcast is about what it actually takes to become a Breadwinning Woman.