Creators, the Youth, Culture! We got into the heart of it on today's episode of The Breaking & Entering Show.We started with the 2 Minute Drill, as per usual. Playboy has a new Chief Brand Officer, Guinness did some really cool work timed with the Premier League. mind uppin the chune bruv?? That ad was fire, and it was Campaign UK's Ad of the Day, made by VML UK. Budweiser made cans for the brand's 150th anniversary (also in time with America's 250th (woah, they could do something epic). B Dubs made an espresso proteini drink... And DraftKings hired Translation and Rosewood Creative, per Ad Age.We spoke with Thom Glover, Founder and Chief Creative Officer at American Haiku. They recently acquired Basement Freaks, who did a thought-provoking, world-changing campaign for Mozilla to promote a human-first future. The work was sick, and American Haiku was recently named Ad Age's Newcomer Agency of the Year. Full circle moment because we spoke with Greg Hahn (Co-Founder and Chief Creative Officer at Mischief), and he had some advice for Thom and American Haiku. Thom also is an Emmy-nominated creative director and writer, and his agency has been working with brands like New Balance, Yahoo, Away, Chase Sapphire, and Sakara.We then went to the Gen Alpha Expert Casey Lewis to get the lowdown on the youngest generation. She discussed their consumer habits, interests, and cyclical trends. She's got a really popular newsletter called "After School" where she breaks down all these topics in even more detail, and she's got tens of thousands of readers.Brett Dashevsky, Founder of Creator Economy NYC, joined the show to talk about IRL vs. URL events. He's been developing his organization to get creators connected with each other, learning from each other along the way. He brings together markets, creators, and hosts events and conversations to talk about where the industry is headed.Lastly, but certainly not least, Michelle Blaser, longtime friend of the program, joined the show! She is the author of The Pollinatr, a Substack newsletter focused on how brands connect with culture and stay relevant in fast moving moments online. She has been a key supporter and advocate for Ross's dating life, and in this interview, she gave the advice about "banana bread baddies." That's the hook, you gotta watch the show to learn more about the triple B's. You don't wanna miss it (Thanks Michelle, –Ross).Post-show, we talked about Bushwick DJ's vs. Park Slope Podcasters. See ya tmrw gang.

It's been a week! Yesterday, Ad Age's A-List 2026 came out. We're here to celebrate the list and talk with the leaders at the top agencies. We hopped in the 2 Minute Drill, with SPECIAL GUEST Justin Bajan, Co-Founder at Familiar Creatures. 3 Guys, 2 Minutes (x6 topics). Kofi stepped down from DoorDash, Ford gifted the Pope a Chicago Custom Ford, Disney did another crazy billboard, Delta & American Airlines had Media Reviews, the new Coca-Cola campaign was sick as h*ll, and Dakota Johnson and Olivia Dean did some cool things which Producer Ellie (Elisabeth McCarron) provided her expertise on.Then we got into it with Senior Reporter at Ad Age Brian Bonilla! – longtime friend and supporter of the program. We appreciate his time when he's probably got hundreds of people trying to get some time on his calendar. He gave his insights on the Ad Age A-List 2026, the broader throughlines, but also some of the so-called "superlatives." We also talked about our high school superlatives. Brian was "Most Likely to Cover the Advertising Industry as a Senior Reporter at Ad Age," so I guess the prophecy is fulfilled.After Brian, we smoothly transitioned to Aaron Starkman, Global Chief Creative Officer and Partner at Rethink – the agency that took home #1 Agency of the Year! He talked about what led to their success, their CRAFT process, and that they are generally a process-driven agency.We then went to Mr. Greg Hahn, Co-Founder and Chief Creative Officer at Mischief USA – and he said the opposite! They are more focused on principles rather than process, and actually said they had no specific process. This juxtaposition between the #1 and #2 agency just goes to show that you have to do what rings true to you, and if you do that, you'll find success. The decade is halfway over, who will win Agency of the Decade? Geno says it's already been determined. Congrats to both of these agencies on their success.We took some interest in design today. Snapple rebranded, and is going for a nostalgia play, while not being fully rooted in nostalgia as a new brand guide. But that's the inspiration. We spoke with EVP and Chief Design Officer at Deutsch, Adhemas Batista, and he gave us the lowdown on Snapple's new branding. We spoke with the veterans, so we figured we should shine some light on the rookies of the industry. We spoke with 4 VCU Brandcenter students who sent a balloon to space to show their unique perspective. John Marenic, Josef Pellegrini, Noah McKee and Nick Luna created "Big Ideas Need Space."That's all for today, catch you tomorrow ad family!

In this episode of The Breaking & Entering Show, we get straight into business (with some shenanigans along the way, of course).

We start off piping hot with the 2 MINUTE DRILL. Apple's launched the Neo Macbook – their smallest Macbook yet. Charles Leclerc's had a wedding, and his agency Sidequest created content for it. WPP elevated Nancy Hall to CEO of WPP Media. Uber Eats launched a campaign called "Almost Anything." And Mr. Clean is back (was he ever gone?)!!

Then we got into the "Seriously Serious" Graza work, chatting it up with Graza CEO Andrew Benin as well as the nice&frank Co-Founder Laura Petruccelli (nice&frank is the agency behind the work).

Then (in-person!!!) we talked with two of the hottest Gen Z-ers to know, Coco Loomis and Sarah Solovy. The creative duo has helmed campaigns for brands including the NHL, Build-A-Bear and Jeep – and honestly, they've just been killing it. They are only 23 and 25 respectively, we're hyped to see where they'll be in just a few years (maybe they'll be taking over the ad world!).

Because we were moving so fast, we took a lil halftime break, and gave flowers to our partnerships team Smooth Media. If you are a Knowledge Creator, and want to get involved with them (you should), reach out to [email protected] for more info on that.

Then, we BROKE THE NEWS (yes, actually BREAKING NEWS) that Mojo Supermarket is the Social AOR for Burger King. For this announcement, as well as to talk about the BurgerBite, we spoke with Joel Yashinsky (CMO of Burger King) and Mo Said (Founder of Mojo Supermarket). We dug up some old emails of Mo's, saying "please please please, can we work with BK," and had some laughs as well as a one-way transfer of relationship advice (because Lord knows Jack & Geno need some help in that department).

We had some hiccups and technical difficulties, but that didn't stop us from chatting with Jason Harris (CEO of Mekanism) and Tony Benna (sick-ass film director). They made a film called André Is an Idiot which premieres tonight in New York City. The film is about someone's cancer journey as they passed up an opportunity to get a colonoscopy (get your stuff checked). Lastly, as usual, we closed out the week of The Breaking & Entering Live Show, by talking about our weekend plans and our dates (or lack thereof) coming up. (Jack didn't mention any such dates. Neither did Geno.)

Until next week, people!

In this episode of The Breaking & Entering Show, we get into the latest and greatest in the marketing world.

We start with the 2 Minute Drill... The McDonald's CEO Big Arch Fiasco (more on that later), VML wins L'Oréal, and Rhode x Sarah Pidgeon. 

Then we hop over to talk with Maru Sokolowski, Chief Operating Officer at Founders Agency, where she brings in years of experience from leading teams at Grey and at McCann.

Then, in their first logo redesign in 50+ years, NPR is asking questions like: how, who, and why. We spoke with the CMO at NPR, Mishka Pitter-Armand to break down the decisions behind the move, and their reasons for working with award-winning agency who's been on a hot streak since they were founded in 2020 – Mischief @ No Fixed Address. It's an incredible campaign, and feels very timely.

Then we run over (pun intended) to Saucony, with Gus Johnston – their Global Creative Director – to discuss their latest one-shot 4-minute film which is honestly just dope as heck. It's kind of crazy they pulled that off. It's also got an intriguing story, but zero dialogue. Insanity!

Second-to-lastly, we spoke with the LEGEND quote "instant celebrity after 33 years" Michael Farmer, who's written multiple books about Madison Avenue, the advertising industry, and payment models within traditional agency structures. We also spoke to him about Jell-O shots, and he reveals his favorite flavor (watch to find out.)

Then we closed things out with Jack re-enacting the McDonald's burger fiasco and talking about our dates.

The B&E Show is back, covering marketing news across both the coasts and everything in between. We ran back the 2 Minute Drill. WPP’s Investor Day is today, at 4 AM EST. Recently, Rahul Titus was named Global Influencer Lead at Publicis, coming previously from Ogilvy, which is owned by WPP. We connect the dots on that, and some other recent PR and media moves in today’s ep.The founder of Express Checkout, Nate Rosen, joined the show to talk about Kim Kardashian and CPG.Then we jumped in the Creative Corner (patent pending) with Jason Murray, a really popular art direction-focused content creator. We talked about recent campaigns: Uncommon’s campaign for Omoda Seven, A$AP Rocky’s new Ray-Ban film featuring Nas, and Nike’s ACG work. We also got into some grubby gorpcore gossip.New York Nico joined the Show. With the East Coast native, we talked about his impact as a “New York historian,” his directing of the LeDecision 2.0, and more.We went from New York to Hollywood to cat with Warner Bailey, who turned a meme page into a next-gen media company. We got into the nitty gritty of entertainment and its similarities to advertising.Then we went to America’s Heartland. A new WSJ article said ⁠Middle America Advertising Sees an Opportunity with Madison Ave in Crisis.⁠ Katy Hornaday gave us her perspective on the subject. She is the CEO of BarkleyOKRP, a Kansas City x Chicago merged agency, and has been in the Midwest for around 15 years.We closed the show by talking about everyone’s weekend plans. Notably, some of us are working to get sponsors on the show, while some of us are going on dates.00:00 Intro00:42 This Week's Ad News (2 Minute Drill)09:35 Introducing Nate Rosen (Founder of Express Checkout)10:57 Chatting w/ Nate Rosen re: Kim Kardashian and CPGs20:33 Introducing Jason Murray21:28 Creative Corner w/ Jason Murray44:19 Introducing New York Nico (Nick Heller)46:16 New York Anthropology w/ New York Nico1:03:29 Introducing Warner Bailey (Founder of Assistants vs. Agents)1:04:49 Talking Entertainment w/ Warner Bailey1:22:03 Introducing Katy Hornaday (CEO of BarkleyOKRP)1:23:37 The Midwest is Next w/ Katy Hornaday1:38:50 Closing Remarks (Weekend Plans)More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠

On this episode of The Breaking and Entering Show:

Livestream-maxxing is taking over the internet, and brands are just now catching up. Adam Faze breaks down the phenomenon and what it means for the future of content. Then: Publicis is winning twice as many pitches as WPP or Omnicom, McCann lands Kroger, and the HoldCo wars are heating up.

In the TWO MINUTE DRILL, we break down Wieden+Kennedy and Eli Lilly's Winter Olympics campaign, Mother and StreetEasy's love letter to New York, BBH's modernized Folgers revival, and Reformation's unexpected new face.

Then we sit down with LinkedIn CMO Jessica Jensen on AI content, creators, and what LinkedIn is actually becoming. David Shingy, "The Digital Prophet," on what 30 CMO conversations taught him about the state of the industry. And TBWA ECD Katie Jensen on her Ad Age op-ed and the motherhood stigma advertising still hasn't dealt with.

00:00 – Intro

01:19 – Adam Faze

15:14 – Two Minute Drill

24:36 – Jessica Jensen3

8:30 – David Shing AKA Shingy

52:07 – Holding Company Updates

56:45 – Katie Jensen

1:04:43 – Outro

More from Breaking and Entering Media:

💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-media/⁠

📖 Read our Publications⁠ https://www.breaking-entering.com/blog

⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠

✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠

📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠

🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠

🤝 Work With Us - Email: ⁠[email protected]⁠

The Super Bowl just ended and AI dominated the advertising conversation. We break down the best campaigns, the worst misses, and what it all means for the industry. Then: WPP is consolidating its creative agencies, Kraft Heinz reverses its breakup plans, and the NBA flies 200+ influencers to All-Star Weekend. In CREATIVE CORNER, we dissect McDonald's horizontal billboard campaign, CeraVe's Kevin Durant collaboration, and NASCAR's loudest billboard in the world.Then we sit down with Oren John (the internet's creative director who's posted for 1,000 days straight), Chris Beresford-Hill (Global CCO at the agency that won the Super Bowl), and Kate Rouch (CMO of OpenAI) to talk about the Super Bowl, the Claude controversy, and where AI is actually headed.

TIMESTAMPS

1:25 – AD NEWS ROUNDUP

1:30 – Super Bowl: AI campaigns, winners, losers, memorable spots

2:30 – Kraft Heinz reverses breakup plans

3:10 – WPP consolidating VML, Ogilvy, and AKQA

4:00 – Omnicom PR agencies consolidating

4:35 – NBA brings 200+ influencers to All-Star Game

5:20 – CREATIVE CORNER

5:40 – McDonald's horizontal campaign

7:45 – CeraVe and Kevin Durant collaboration

10:25 – NASCAR's loudest billboard in the world

13:00 – INTERVIEWS

13:45 – Oren John: 1,000-day posting streak, Super Bowl takes, personal branding

39:00 – Chris Beresford-Hill: Inside the agency that won the Super Bowl

59:45 – Kate Rouch: OpenAI CMO on the Super Bowl, Claude controversy, New Media and AI

1:22:10 – SITUATION MONITOR

More from Breaking and Entering Media:

💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-media/

📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠

💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437...

✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa...

📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.c...

🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠

🤝 Work With Us - Email: ⁠[email protected]⁠

Welcome to the teaser to the next big thing in marketing.