The Brian & Matt Show

On this episode we interview the famous Giveaway Queen of our ecosystem, Christy Burzack. In her last giveaway she generated over 2500 leads and tens of thousands of premium dollars on the books, with $0 in ad spend, and a prize that cost lest than $200. She is out of Indiana, for those of you who don’t know where that is we feel your pain, and she and her husband recently went independent after a long stint in Allstate. She started her agency out doing giveaways to get activity and people to talk to, but it quickly became one of her main marketing/brand recognition/and lead generating tactics in her agency. She runs one giveaway a month, on average, and stacks her giveaways to start just as the previous one is ending. If you are looking for someone to model your giveaways off of, look no further. We go deep into her processes, her verbiage, her timing, and how she makes them so successful. And it may not be what you think. This was a really interesting conversation about how to be successful in the giveaway space, put your own spin on it, and be incredibly successful. We also discussed how to successfully manage an agency where both the partners are husband and wife, and give a bit of tips on how to do that and stay married. She is an incredible person, and has a lot to give back to all agents. 

On this episode Brian and Matt go over taking action with WHATEVER tool or system you have in your agency. We discuss how the best tool that exists is the one that you use. Taking action in your Agency, imperfect action, is always better than taking no action. You can own the top of the line option, but if its unused, its worthless. You can own a bottom barrel solution, and that solution WHEN USED is more valuable than any top tier option that is unused. Taking action wins everytime. 

On this podcast we interview both Michael McCormick and Taylor Dobbie on a bit of their history in the insurance industry. We went over a bit about how Matt is a bit softer than the rest of the guys. We went into Soup Live and talked about what was the goal here, vision, and they undertook such an endeavor in such a short amount of time. We went over the thought and vision behind Career Agent Concepts, why, what, and goal. We went over the vision behind the development of Career Agent Concepts to Career Agent Collective. We also dove into Career Insurance Agents, why they walked into starting an Aggregator for insurance agents. 

On this episode Brian and Matt start off the podcast discussing Brian’s complete cluster of a podcast area, then we lay a bit of ground work on what to expect from the Brian and Matt Show. We spent some time going over processes in agencies, inefficiencies, and setting a good stage for what to expect. We go over a bit of each of our histories as Agents. And what brought the change for us that processes needed to be addressed in our agencies.