On this episode we interview the famous Giveaway Queen of our ecosystem, Christy Burzack. In her last giveaway she generated over 2500 leads and tens of thousands of premium dollars on the books, with $0 in ad spend, and a prize that cost lest than $200. She is out of Indiana, for those of you who don’t know where that is we feel your pain, and she and her husband recently went independent after a long stint in Allstate. She started her agency out doing giveaways to get activity and people to talk to, but it quickly became one of her main marketing/brand recognition/and lead generating tactics in her agency. She runs one giveaway a month, on average, and stacks her giveaways to start just as the previous one is ending. If you are looking for someone to model your giveaways off of, look no further. We go deep into her processes, her verbiage, her timing, and how she makes them so successful. And it may not be what you think. This was a really interesting conversation about how to be successful in the giveaway space, put your own spin on it, and be incredibly successful. We also discussed how to successfully manage an agency where both the partners are husband and wife, and give a bit of tips on how to do that and stay married. She is an incredible person, and has a lot to give back to all agents.