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Welcome to 2024, and what better way to start the year than exploring the nuances of leadership and entrepreneurship? Let's kick off with a heartening catch-up with Preston, my flight instructor. The parallels between aviation preparedness and business acumen are striking, and in our exchange, Preston's insights on handling in-flight stalls reveal the essence of adaptability—a quality equally vital in the corporate sphere. This conversation sets the stage for a deep dive into the importance of strong leadership, particularly during economic downturns, and the transformative power of a positive company culture.

The reception desk is more than just the front line; it's a pivotal sales driver. This episode unpacks the often-overlooked value receptionists bring to the table in cultivating business growth. As we gear up for my speaking engagement at the MPG Iconic event, I'm charged to provide entrepreneurs with actionable strategies to outshine the competition. But it's not all business and strategy; we also analyze customer experience through the lens of the restaurant industry. Discover how the subtlest gestures can turn casual diners into loyal advocates and why the art of creating an unforgettable experience is paramount.

Wrapping up, we shift focus inward. The real competition is often within our own walls, not outside. By fostering consistent improvement and emphasizing our unique value proposition, we can build a thriving brand. I draw on lessons from athletic discipline to demonstrate the importance of regular training and practice in enhancing our teams and service delivery. So, as we embark on this year's journey together, let's embrace every customer interaction as an opportunity to reinforce our brand and pave the way for a prosperous future. Here's to a year of growth, leadership, and exceptional customer experiences!

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Ever wondered why the Navy SEALs prioritize trust over performance when hiring? Do you simply reward your 'star performers' without considering the substantial impact they might be having on the morale and performance of your entire team? Welcome to the Brian Wright audio experience, an empowering journey where we dissect our preconceived notions about trust, performance, and leadership within the business landscape. Drawing inspiration from the unique hiring philosophy of the Navy SEALs, we'll gain insights into how to reshape our hiring and retention strategies and when to reward or let go of employees.

Now, let's reconsider the way we perceive gratitude in our businesses, careers, and lives as we embark on a special Thanksgiving episode. Together, we'll delve into the interplay between performance and trust, discovering how placing more emphasis on trust-related factors can transform our business culture and enhance overall performance. Moreover, we'll address intriguing queries from our previous session about the Navy SEALs' hiring approach. So before we delve into this enriching episode, I recommend you listen to that previous one to better grasp the context. Let's together navigate this exciting journey into the world of leadership, trust, and performance.

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Imagine having the power to build a team that thrives in unity and excels in performance. It’s no longer a dream as we share strategies from top organizations to help you assess and align your team with your values. We demystify the essence of leadership and the profound impact a positive culture can have, much like a coach setting up players for success. What makes an employee a valuable asset? Beyond their skills and abilities, it's their capacity for trust, leadership, and teamwork. We challenge the conventional business mindset, making a case for high performance and high trust.

The conversation continues into the uncharted territory of toxic employees and their impact on the company culture. We dissect the different types of employees, including high performers with low trust, and how they can sabotage the performance of your team. Keeping the culture positive is critical, and we delve into ways to hire employees who are not just skilled but also trustworthy and respectful. A strong brand reputation begins with every customer interaction. So, we explore the need for the unsung heroes - the role players who are not superstars, but are integral to success. The journey to achieving a winning team and culture starts here. Tune in and let's elevate your hiring strategies together.

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What if your leadership abilities could unlock unseen potential in your team? How would that revolutionize your work environment and overall success? We're embarking on the challenging path of leadership and managerial growth, putting under the microscope the essential question: Are you making other people better? We've ventured into the trenches of mid-level management, and have returned armed with strategies for amplifying your team's output, and we're willingly sharing our knowledge. You'll also get a peek into our recent trip to Sacramento, where we got our hands dirty with culture-building, hospitality, and salesmanship alongside a customer. We're also stoked to inform you about an upcoming event with Invisalign in Miami on January 19th.

Shift into a higher gear with the second half of our discussion, where we examine the potent role of training in shaping superb leaders. We'll dissect the stark differences between bosses and leaders, and guide you towards a leadership style that positively resonates within your organization. We're talking about the significance of exceptional coaches, and the importance of fostering growth in both personal and professional lives. With real-life examples and stories gleaned from our years in various sectors, including orthodontics, this part of our podcast promises to be a treasure trove for those seeking to refine their leadership abilities. So, get ready, press play, and immerse yourself in this transformative journey.

This episode focuses on team building through effective leadership abilities and culture creation. 

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What if the only thing separating you from your entrepreneurial dreams is a simple decision? As Brian Wright discusses in this episode, your decisions are the driving force that determines the outcome of your life and business, and it's not your conditions that hold you back. Brian debunks the myth that a full-fledged business plan is required before you start, and instead emphasizes the importance of being a 'doer'. Listen in as he shares his insights on the correlation between fear, desires, and the journey to success.

In this powerful episode, Brian speaks candidly about how a down economy reveals business weaknesses and how perceived failures can actually be stepping stones to success. Sharing his own experiences and observations, Brian encourages listeners to act on their desires and not let fear stall them. He also dispels the illusion that an education or wealth guarantees success, instead, he emphasizes the significance of individual decisions. Whether you're an aspiring entrepreneur or seeking motivation to overcome a struggling situation, this episode is a treasure trove of inspiration and motivation.

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Brian Wright is a motivational speaker followed by entrepreneurs across the globe.He brings his business and life coaching expertise to the convenience of this video podcast. This can also be found on all major podcast channels. If you want to be inspired, if you own a business,, if you want to advance your career and/or life forward ... this is the podcast for you. Brian has dedicated his life those that want to achieve more out of life, more out of their business and more out of their career.

Ready for personal and business transformation?  Join Brian Wright as he demystifies the importance of self-reflection for entrepreneurs. Fresh off season six of the New Patient Group podcast and an eye-opening trip to the culturally rich city of Montreal, he shares valuable insights on how your past experiences can shape your business's future success. If you love food and travel, you'll also enjoy Brian's gastronomic adventures at Vargas and Fioria Cafe.

Let's talk about culture and leadership, shall we? These two pillars play a pivotal role in shaping both your business and personal life. As Brian passionately advocates for growth and improvement, he offers practical strategies to foster an extraordinary leadership culture and train employees for standout customer service. He'll challenge traditional advertising norms and inspire you to adopt a more organic approach to digital marketing. You'll also hear about the magic of personal ambition, sacrifice, and hard work in propelling individuals towards prosperity. Get ready for a business revolution!

Ready for personal and business transformation?  Join Brian Wright as he demystifies the importance of self-reflection for entrepreneurs. Fresh off season six of the New Patient Group podcast and an eye-opening trip to the culturally rich city of Montreal, he shares valuable insights on how your past experiences can shape your business's future success. If you love food and travel, you'll also enjoy Brian's gastronomic adventures at Vargas and Fioria Cafe.

Let's talk about culture and leadership, shall we? These two pillars play a pivotal role in shaping both your business and personal life. As Brian passionately advocates for growth and improvement, he offers practical strategies to foster an extraordinary leadership culture and train employees for standout customer service. He'll challenge traditional advertising norms and inspire you to adopt a more organic approach to digital marketing. You'll also hear about the magic of personal ambition, sacrifice, and hard work in propelling individuals towards prosperity. Get ready for a business revolution!