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Have you ever done one of those style quizzes and wondered which style personality is really you? In this episode, I dive into one of my favourite topics in fashion: the 7 style personalities, and why figuring out yours is one of the most fun — and most powerful — things you can do for your confidence.
I take you through a wonderful evening out with four of my girlfriends in Marylebone, where I watched each of them show up in such completely different, beautifully expressive outfits that it inspired this whole episode. I walk through all 7 style personalities — Romantic, Classic, Creative, Dramatic, Alternative, Contemporary, and Natural — using my friends and some of my lovely QueenMee customers as real examples, so you can start to recognise exactly where you fit.
I also share a brilliant quote from Iris Apfel on why trying to be someone else never actually makes you stylish, and I open up about why some women dampen their own natural style because of what a partner, friend, or family member says — and why that's such a shame.
By the end, you should have a much clearer idea of which style personality (or combination) is really you, so you can lean into it, stop second-guessing your choices, and start building your own signature style with confidence.
YOU'LL LEARN
- The 7 style personalities and how to spot which one (or two) you are
- Why some women dampen their own natural style because of other people's opinions — and the confidence research behind dressing as "you"
- Real examples of each style personality, from girlfriends to QueenMee customers
- Why not everyone uses clothes to express their personality — and that's okay too
- Iris Apfel's quote on why copying someone else's style never actually makes you stylish
JOIN
- A free upcoming class to help you feel more vibrant, visible, and authentically you
TIMESTAMPS
00:00 — Welcome: today's quiz-style episode on the 7 style personalities (plus an exciting announcement coming up)
02:22 — Why some women dampen their own natural style, and the confidence research behind dressing as "you"
03:41 — Why figuring out your style personality is one of the most fun parts of fashion
04:29 — The Marylebone evening with four girlfriends that inspired this episode
06:45 — Meeting Albertina, Anne, Susan and Brenda — four friends, four completely different styles
09:05 — Brenda: polished and classic on the outside, flamboyant underneath
09:16 — Why not every style personality uses clothes as self-expression
11:25 — The 7 style personalities revealed: #1 The Romantic and #2 The Classic
13:47 — #3 The Creative and #4 The Dramatic style personalities
15:51 — #5 The Alternative and #6 The Contemporary style personalities
18:17 — #7 The Natural style personality
19:05 — Why so many of us are natural style personalities at heart
Near the end — Iris Apfel's quote on authentic style, plus my exciting free class announcement
QUOTE OF THE EPISODE
"You can't try to be somebody you're not. That's not style. If someone says, buy this, you'll be stylish, you won't be stylish because you won't be you." — Iris Apfel
THIS WEEK'S STYLE CHALLENGE
Work out which of the 7 style personalities is really you (Romantic, Classic, Creative, Dramatic, Alternative, Contemporary, or Natural) — you might even be a combination of two. Then lean into it: next time you go shopping, choose something because it's authentically "you," not because it's what you think you should wear.
Send me an email [email protected] or DM me on Instagram and let me know which style personality you are — I'd love to hear!
🎊 DON'T MISS MY FREE ONLINE CLASS 🎊
"3 Ways to Feel More Vibrant, Visible, and Authentically You":
Join the waitlist here 👇
amandawaterstone.com/free-class-waitlist
- QueenMee headbands & QueenMee brooches (mentioned throughout — Sarah, Janet, and Iram's pieces)
ABOUT THE BRIGHT LIPS PODCAST
Bright Lips is the podcast for women in midlife who love fashion but sometimes feel flat after caregiving, loss, or simply losing touch with themselves. Join host and colour & style consultant Amanda Waterstone for practical style advice, mindset shifts, and a weekly dose of confidence — because looking good and feeling good go hand in hand.
FOLLOW & SUBSCRIBE
Never miss an episode — subscribe to Bright Lips on your favourite podcast app and follow along for more midlife style and confidence tips.
Do you ever stand in front of your wardrobe on a day where you haven't got much on — no meetings, no plans, just the school run or a walk with the dog — and think, what's the point of wearing something nice? In this episode, I make the case for why midlife style confidence starts with exactly those low-stakes, everyday moments.
Drawing on a recent episode of The Mel Robbins Podcast featuring Oprah Winfrey, I share the Maya Angelou quote that has become my go-to, the idea of leaving a "heartprint" wherever you go, and a real client story from a colour analysis session that shows how getting dressed with intention can completely shift how you show up in the world — for yourself and for everyone you meet along the way.
You'll learn:
Timestamps
Quote of the Episode
"You were born to fulfill the dream of your life here on earth. Get about the business of doing that." — Oprah Winfrey, on The Mel Robbins Podcast
This Week's Style Challenge
Pick one thing this week — a bold colour, a leopard print, a favourite jacket, a statement accessory — and wear it on a day when you're not "going anywhere special." Notice how it changes your energy, your interactions, and how you feel about yourself by the end of the day.
Mentioned in This Episode
About Bright Lips
Bright Lips is the podcast for women in midlife who love fashion and who want to look their best, and feel their best on the inside too. Join host and colour & style consultant Amanda Waterstone for practical style advice, mindset shifts, and a weekly dose of confidence — because looking good and feeling good go hand in hand.
Follow & Subscribe
Never miss an episode — subscribe to Bright Lips on your favourite podcast app and follow along for more midlife style and confidence tips.
Check out my confidence-boosting accessories collection, and the winter headbands I mention in this episode:
QueenMee winter-headbands-and-berets
I'm offer Online Personal Styling!
Discover my Online Styling Offers
You know that changing room moment: harsh lighting, a three-way mirror, an armful of dresses, and suddenly you can’t find one kind thing to say to yourself. I used to talk to myself like that every day, until a sunny dog walk and an audiobook changed everything.
In this episode of Bright Lips, I share my personal story of how mirror work and positive self-talk took me from feeling frumpy and behind to feeling like the confident version of myself I know I'm meant to feel. For years I thought it was normal to look in the mirror and tell myself I looked old, tired and “a mess”. I had no idea how much that inner critic was affecting how I felt, what I wore and how I showed up.
Then I heard Jamie Kern Lima talk about saying kind things to yourself in the mirror. It sounded a bit crazy, but I tried it the very next morning in my car. It’s become one of the most powerful tools that I draw on to lift me.
If you're a midlife woman who struggles with her confidence at times (don't we all!) then this episode is for you.
In this episode:
Your action point: Tomorrow, look yourself in the eye in the mirror and give yourself a compliment, as if you were talking to a friend. “Nice earrings.” “Your hair looks great today.” If it makes you giggle, even better!
Chapters:
Mentioned in this episode:
If this episode made you smile, please share it with a friend who needs a little mirror love, and leave a review to help more midlife women find Bright Lips. 💄
Take a look at my collection of confidence-building accessories here 👑
QueenMee Accessories
I'm a Personal Stylist, both in person and online! I'd love to work with you to build your style confidence, check out my services here 👗
Amanda Waterstone
Have you ever got the feeling that midlife is the "autumn" of your life? A time to tone it down, layer up and fade into the background? 🍂 Not on my watch, beautiful. In this episode I make the case that midlife is the summer of our lives. It's our season of full bloom, and our wardrobes should celebrate it. 🌸
In this episode 🎧
The stats that shocked me 📊
The good news 💛
A 20-year University of Melbourne study found women's negative mood and depressive symptoms fell significantly between the ages of 50 and 70. As lead researcher Katherine Campbell puts it, women "feel more in control of their lives."
3 ways to dress for your summer season 👗
Your action for tomorrow 💫
Bring the feeling of summer into your outfit tomorrow morning. Choose something bright, something celebratory, or something fun. Whatever the weather, you're in your summer. ☀️
"But thy eternal summer shall not fade." (William Shakespeare, Sonnet 18)
Sources mentioned 🔗
💌 Loved this episode? Share it with a friend who needs reminding she's in full bloom, and leave a review so more midlife women can find the show.
Check out my joyful accessories brand QueenMee Accessories for some playful hair accessories and jewellery.
I'm a Personal Stylist Online! I'd love to welcome you to a styling session from the comfort of your own home. Do check out my website https://amandawaterstone.com/
Thank you for listening, Love Amanda X
Do you ever think about wearing something colourful, sparkly, or a little "too much" — but worry it'll feel socially awkward?
Or do you tend to play it safe, dressing to feel comfortable socially, while secretly wishing you were braver? In this episode, Amanda dives into the real tension between dressing for yourself and dressing to fit in — and asks whether there's a genuine sweet spot between the two.
Drawing on her own experience running QueenMee Accessories, her sparkling headpiece brand that's very much a "love it or hate it" collection, Amanda explores why some women are drawn to bold, individual style while others quietly put a beautiful piece back on the shelf the moment a friend says "it's too much." She also shares a very personal story from her old career in corporate finance, where dressing to conform to a strict office culture left little room for self-expression.
Then it's into the science: why our need to belong is so deeply wired that social exclusion activates the same part of the brain as physical pain, why roughly a third of people will agree with an answer they know is wrong just to avoid standing out — and the real, published research showing that dressing for your own self-expression genuinely boosts confidence.
Amanda reveals the psychological term for the sweet spot between the two, and what it means for how you get dressed depending on where you're headed.
Stay to the end for Amanda's feather dress confession — the (very) overdressed New Year's Eve house party story her daughters still won't let her forget, complete with a cocktail or two more than planned.
In this episode, you'll learn:
👗Why we feel torn between dressing for ourselves and dressing to fit in
🤓The evolutionary reason belonging feels so important — and the science behind it
🔥How published research shows that dressing for self-expression boosts confidence
👸How personality shapes your own natural style balance
🍭The psychological term for the "sweet spot" between standing out and fitting in
💪This week's actionable style challenge
Timestamps
00:25 — Welcome back, and today's central question: dressing for you, or for everyone else?
01:21 — Framing the episode, plus a tease for the feather dress confession
01:50 — Why this topic is close to home: Queen Me Accessories and its "love it or hate it" style
03:43 — Amanda's ideal customer: the woman who loves to stand out
05:33 — The Kingston pop-up story: a customer, a jewelled headband, and a friend's "too much"
07:55 — Why neither dressing for yourself nor fitting in is the "right" answer
08:22 — Amanda's corporate finance years, and dressing to conform at work
11:15 — The big question: is there a sweet spot, or are these needs at odds?
12:25 — Why social belonging through clothes matters so much
13:21 — Baumeister & Leary's "need to belong" theory
14:21 — The brain study showing social exclusion activates the same region as physical pain
14:50 — Solomon Asch's classic conformity experiments
15:50 — The research showing self-expression through clothing boosts confidence
16:47 — How personality shapes your natural style balance
18:21 — The sweet spot revealed: optimal distinctiveness theory
20:49 — The feather dress story begins
25:05 — This week's style challenge
Quote of the Episode
"When you've dressed for your own joy, it lights up not only you, but the whole party."
This Week's Challenge
Pull something out of your wardrobe this week that makes you feel confident and hits your own sweet spot for where you're going. Heading somewhere social? Give yourself a little more creative license. Off to work? Choose the piece that balances belonging with a touch of your own individuality — and enjoy the confidence that comes from getting that balance right.
Research Mentioned in This Episode
Baumeister, R. & Leary, M. — The Need to Belong: Desire for Interpersonal Attachments as a Fundamental Human Motivation
Eisenberger, Lieberman & Williams — Does Rejection Hurt? An fMRI Study of Social Exclusion
Solomon Asch's conformity experiments — overview via Simply Psychology
Styling the Self: Clothing Practices, Personality Traits, and Body Image Among Israeli Women (Frontiers in Psychology, 2021)
Marilynn Brewer — Optimal Distinctiveness Theory
Also mentioned: QueenMee Accessories (Amanda's headpiece brand),
River Island, and Jigsaw.
Amanda's Online Personal Stylist Services: AmandaWaterstone.com
About Bright Lips
Bright Lips is a weekly podcast about personal style, confidence, and mindset, hosted by Amanda Waterstone. Each short, solo episode covers one simple idea — from colour and makeup to confidence hacks and styling — with a practical takeaway you can use the same day.
Follow & Share
Loved this episode? Subscribe to Bright Lips so you never miss a week, and share it with a friend who's ever wondered whether she's "too much."
Is it vain to focus on how you look? In this episode, Amanda tackles that nagging little voice — the one that whispers that spending time or money on your appearance is self-indulgent — and takes it apart, piece by piece.
She shares her own story of growing up being taught that clothes were frivolous, and how that never quite matched the child who lived for her dressing-up box, saved pocket money for beads at Camden Market, and gazed longingly at colourful 80s prints.
From there, Amanda looks honestly at where the "vanity" stereotype comes from — including celebrity culture and comparison to unrealistic, airbrushed or AI-generated images — before making the case that the everyday, joyful side of getting dressed is something completely different.
The episode closes with the science Amanda promises at the start: published research showing that looking after your appearance isn't just enjoyable, it's genuinely good for wellbeing — including its surprising link to social connection.
Plus, a true story about a stranger's brooch-covered denim jacket that turned into one of Amanda's favourite moments of connection through fashion.
In this episode, you'll learn:
Timestamps
Quote of the Episode
"There's nothing shallow about finding out which colours make you look your best and help your heart sing."This Week's Challenge
Give a compliment to another woman about what she's wearing. It's a small thing that creates a real moment of connection — for her, and for you too — and there's nothing shallow about it.
Mentioned in This Episode
About Bright Lips
Bright Lips is a weekly podcast about personal style, confidence, and mindset, hosted by Amanda Waterstone. Each short, solo episode covers one simple idea — from colour and makeup to confidence hacks and styling — with a practical takeaway you can use the same day.
Follow & Subscribe
Loved this episode? Subscribe to Bright Lips so you never miss a week, and share it with a friend who's ever felt guilty for caring about how she looks.
Thank you for listening, I'm so grateful you're here, Amanda X
How can it be - you've enjoyed fashion your whole life, but somehow you can't find the joy in getting dressed anymore? In episode 2 of The Bright Lips Podcast, Amanda digs into exactly why that happens — and what to do about it.
Amanda kicks off with an update from her own Episode 1 style challenge: rediscovering a hematite lariat necklace she hadn't worn in years, and the instant lift that came from wearing something "new to her" again.
Then it's into this week's main topic: the 5 real reasons your wardrobe might have stopped bringing you joy — from a wardrobe that hasn't caught up with who you're becoming, to clutter that hides the pieces you love, to a quietly toxic belief that you'll enjoy dressing again "someday." Amanda shares deeply personal examples throughout, including the wardrobe overhaul that came with launching her accessories brand, Queen Mee, and a childhood memory of her mother's seasonal suitcase that explains exactly where her love of "playing" with clothes began.
Stay to the end for Amanda's embarrassing style confession — the wardrobe imposter syndrome that nearly stopped her becoming a personal stylist — and this week's simple daily challenge to help you reconnect with your own sense of joy.
In this episode, you'll learn:
Timestamps
Quote of the Episode
"We all deserve to feel like our best selves now — not when we have a better job, when we have more money, when we've lost the weight. None of those things. Now."This Week's Challenge
Ask yourself: what's the one small thing you can do for yourself every single day to say "I'm back"? It doesn't need to be a big gesture — a spritz of your favourite perfume, wearing the earrings you usually save for best, anything that quietly brings the joy back into your day.
Amanda's own daily promise: committing to a little wardrobe decluttering every day, to make space for the pieces that actually bring her joy.
Get Involved
Tried last week's style challenge, or have thoughts on this episode? Amanda would love to hear from you — email [email protected] and share what you tried.
About Bright Lips
Bright Lips is a weekly podcast about personal style, confidence, and mindset, hosted by Amanda Waterstone. Each short, solo episode covers one simple idea — from colour and makeup to confidence hacks and styling — with a practical takeaway you can use the same day.
Follow & Subscribe
Loved this episode? Subscribe to Bright Lips so you never miss a week, and share it with a friend who could use a little wardrobe joy of her own.
Mentioned in this Episode
Amanda's Accessories brand:
QueenMee Accessories
Discover more about Amanda
Amanda Waterstone
Welcome to Bright Lips! Amanda shares why she started this style & confidence podcast, plus a simple style challenge to help you feel alive again.
Welcome to the very first episode of Bright Lips — a podcast about personal style, confidence, and how the small choices you make about your clothes and makeup can genuinely lift your mood and your sense of self.
In this welcome episode, host Amanda Waterstone shares exactly what you can expect each week: short, solo, 20-minute episodes with zero fashion rules, zero trend-chasing, and zero judgment about what you "should" wear. Instead, each episode focuses on one simple idea to help you feel more confident, energised, and like yourself — plus an actionable style challenge to try that day.
Amanda also opens up about the two stories that led her to start Bright Lips: the lockdown-era struggle that turned her into a self-help obsessive (with a little help from the Mel Robbins Podcast), and the loss of her dear friend Mark — whose joy for life inspired the mission behind this whole show: to help women believe in themselves and celebrate their own personal style.
You'll also hear the story behind the podcast's name, and why a single swipe of bright lipstick can be one of the fastest routes back to feeling confident, colourful, and like yourself — even on the days you barely have two minutes in front of the mirror.
The episode closes with your first Bright Lips style challenge: a simple way to use "self-expansion" — trying something small and new with your style — to shake off that flat, stuck feeling and feel more alive today.
In this episode, you'll learn:
What Bright Lips is (and isn't) about, and why there are no fashion rules here
The real reason Amanda started this podcast, from a struggling small business to a life-changing loss
Why the podcast is called Bright Lips, and the two-minute lipstick moment that inspired it
The psychology of "self-expansion" — why trying something new with your style can make you feel more alive
Your first actionable style challenge to try today
Timestamps
00:43 — Welcome to Bright Lips, and what this podcast is about
01:10 — What you won't hear: no trends, no celebrity style, no fashion rules
01:39 — The format: short, solo, 20-minute episodes designed to lift your mood
02:08 — The real mission: using fashion as a tool to feel fabulous every day
02:36 — Why every episode ends with a small, actionable step
03:04 — The story behind Bright Lips begins
03:25 — Lockdown, a struggling business, and discovering self-help
05:20 — How the Mel Robbins Podcast helped inspire this show
05:48 — The gap Amanda noticed: nobody talks about clothes and makeup as self-help tools
06:13 — Remembering Mark: the friend whose joie de vivre changed everything
07:36 — The funeral question that gave Amanda her mission
09:14 — Why "Bright Lips"? The story behind the podcast's name
09:42 — The two-minute lipstick moment before a Zoom call
11:10 — This week's style challenge: the psychology of self-expansion
12:27 — Simple, no-makeover-required ways to try it today
Quote of the Episode
"I want to inspire women to believe in themselves and celebrate their own style."
This Week's Style Challenge
Trying something new with your style isn't just fun — it taps into what psychologists call self-expansion: a basic human drive to grow your sense of self through novelty. When life feels like Groundhog Day, style experimentation is a simple, low-effort way to feel more like yourself again.
Your challenge: pick one small thing to do differently today. Wear your scarf in a new way, put on the earrings you're "saving" for best, wear a colour that's been hiding at the back of your wardrobe — or do Amanda's favourite: put on a bright lipstick. No new wardrobe required, just one small step out of your comfort zone.
Mentioned in This Episode
The Mel Robbins Podcast
QueenMee Accessories — Amanda's jewellery business
Amanda Waterstone - Discover ways to work with Amanda on your style journey
About Bright Lips
Bright Lips is a weekly podcast about personal style, confidence, and mindset, hosted by Amanda Waterstone. Each short, solo episode covers one simple idea — from colour and makeup to confidence hacks and styling — with a practical takeaway you can use the same day.
Follow & Subscribe
Loved this episode? Subscribe to Bright Lips so you never miss a week, and share it with a friend who could use a little style-confidence boost of her own.
In this episode, I’m calling out three big myths that might be holding you back in your product-based business — just like they held me back in mine. Whether you're early in your journey or scaling to consistent sales, these myths can sneak in and make us feel stuck, confused, or even question our worth.
I’m sharing real experiences from growing QueenMee Accessories into a six-figure business — including the mistakes I made, the mindset shifts that changed everything, and what I wish I had known from day one. If you've ever thought "I just need more followers," or "does my business count as purpose-led," or "maybe my prices are too high" — this episode is for you.
Let’s bust these myths together and set you free to grow with confidence.
Join the Priority List for 🎀Styled to Sell🎀
If you’re ready to grow your sales consistently, my new course Styled to Sell is launching soon.
Only 5 beta places will be available — join the priority list now to be the first to hear when doors open 🎊
💌 Resources Mentioned:
💖 Connect with Me:
💖Join the priority list for my new course: Styled to Sell 💖
Be the first to know when the opportunity goes live!
What if your imagination could become your business strategy?
In this empowering episode, I’m pulling back the curtain on one of the most powerful tools I use daily to grow my fashion business, QueenMee Accessories: visualisation. Whether you’re dreaming of your first sale, your next big milestone, or building a brand that lights you up — your imagination is more powerful than you think.
I’m sharing:
Plus, I’ll walk you through my favourite visualisation practice: the Dream Jar — a beautiful way to make visualisation part of your everyday routine, even on the busiest days.
You’ll Learn:
I'd love to hear about your visualisation journey. Tag me or send me a message on Instagram: @AmandaWaterstone
And if you enjoyed this episode, please subscribe and leave a review — it helps this podcast grow and keeps the light shining for more creative business owners just like you.
From the publisher's feed
Style, Confidence and Joy for Women in Midlife
Bright Lips is for women 40+ who want to look good, feel confident, feel energised and enjoy life.
Hosted by Amanda Waterstone,…
Expect practical tips and inspiring conversations about midlife style, fashion over 40, fashion over 50, style over 40, style over 50, colour, accessories, beauty, mindset, confidence and reinventing yourself when the woman you are now doesn't quite fit the way you used to dress.
We'll explore how to find your personal style again, dress for the body and life you have now, use colour and accessories to express your personality, and build confidence through the way you show up in the world.
And because wellbeing isn't just about what happens inside your body, we'll also explore the mindset practices that can help you feel more positive, energised and engaged with your life — from journalling and visualisation to meditation, self-belief and creating a life you love.
No rules about what you "should" wear at a certain age. No pressure to look younger. No endless conversations about what's wrong with getting older.
Just style, confidence, mindset, self-expression and plenty of inspiration to help you make the most of this brilliant stage of life.
Because midlife isn't the beginning of the end. It's your chance to become more YOU.