In this month’s Broker Collective Podcast, Marcus and Spencer Breidenbach of BrightFire discussed the importance of effective marketing for insurance agents.

What is your current marketing strategy and what do you need to make your agency stand out?

Marcus and Spencer discussed the importance of effective marketing for insurance agents, focusing on three key areas: websites, social media, and online reviews. They emphasized the need for agents to humanize their websites, maintain an active presence on social media platforms, and leverage Google reviews to build credibility and attract new clients.

Today’s guest, BrightFire, delivers complete digital marketing solutions tailored for independent insurance agencies of all sizes.

BrightFire - https://www.brightfire.com/

The Broker Collective is a membership-based organization for growth-oriented insurance brokers. The organization provides members with access to a suite of tools and resources, including HR and payroll solutions, marketing and branding support, and a community of like-minded professionals. The Broker Collective is dedicated to helping brokers achieve their growth objectives and elevate the entire industry.

Won’t you join us? It’s free - https://brokercollective.hroresources...
LinkedIn:   / broker-collective 

#BrokerCollective #BrightFire #GrowYourAgency #MarketingStrategies #Insurance

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Today’s podcast is back to basics. We are talking about sales and marketing … the engine that drives our businesses. What it takes to maximize sales in 2025.

From prospecting to referrals and more, Marcus Malone speaks to the “grind” that brokers are dealing with when it comes to sales and what you can do to create exceptional results.

The Broker Collective is a membership-based organization for growth-oriented insurance brokers. The organization provides members with access to a suite of tools and resources, including HR and payroll solutions, marketing and branding support, and a community of like-minded professionals. The Broker Collective is dedicated to helping brokers achieve their growth objectives and elevate the entire industry.

Won’t you join us? It’s free - https://brokercollective.hroresources...
LinkedIn:   / broker-collective 

#InsuranceSales #MaximizeSales #GrowYourAgency #BrokerCollective

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In this podcast, Marcus Malone and Dakota Coffman, Owner/Covenant Insurance Services, discuss current challenges and what’s working now in insurance sales.

The discussion was, in particular, in the context of the hard market, and the importance of educating clients about the factors influencing insurance prices. They also shared their experiences of adapting to the pandemic and changing market conditions, and the importance of diversifying their business and focusing on risk management. The conversation ended with discussions on their respective organizations' social media presence, content creation, and the importance of simplicity and automation in their business processes.

The Broker Collective is a membership-based organization for growth-oriented insurance brokers. The organization provides members with access to a suite of tools and resources, including HR and payroll solutions, marketing and branding support, and a community of like-minded professionals. The Broker Collective is dedicated to helping brokers achieve their growth objectives and elevate the entire industry.

Won’t you join us? It’s free - https://brokercollective.hroresources...
LinkedIn:   / broker-collective 
Covenant Insurance Services: https://thecovenantins.com/

#InsuranceSales #HardMarket #GrowYourAgency #BrokerCollective

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In this podcast, Marcus Malone and Scott Ligouri, Founder/Managing Partner of The Insurance Loft, discuss the evolution of insurance agencies in a hard market.

They emphasize the importance of strong relationships, effective client retention strategies, and the use of new technologies. They also share their experiences and strategies related to employee engagement and motivation, highlighting the need for prioritizing employee well-being in remote and hybrid work environments. Lastly, they discuss the challenges and strategies for agencies operating in hard markets, stressing the importance of being proactive, improving processes, and investing in technology.

The Broker Collective is a membership-based organization for growth-oriented insurance brokers. The organization provides members with access to a suite of tools and resources, including HR and payroll solutions, marketing and branding support, and a community of like-minded professionals. The Broker Collective is dedicated to helping brokers achieve their growth objectives and elevate the entire industry.

Won’t you join us? It’s free - https://brokercollective.hroresources...
LinkedIn:   / broker-collective 
The Insurance Loft: https://theinsuranceloft.com/

#GrowYourAgency #InsuranceAgencyEvolution #HardMarket #BrokerCollective

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Double the size of your book of business! Marcus Malone breaks it down with 10 core components . . . Building Referral Systems, Where Volume Meets Quality.

Are you ready to generate leads while you sleep?

The Broker Collective is a membership-based organization for growth-oriented insurance brokers. The organization provides members with access to a suite of tools and resources, including HR and payroll solutions, marketing and branding support, and a community of like-minded professionals. The Broker Collective is dedicated to helping brokers achieve their growth objectives and elevate the entire industry.

Won’t you join us? It’s free - https://brokercollective.hroresources...
LinkedIn: https://www.linkedin.com/showcase/bro...

#growyouragency #referralpartnerswin #doubleyourbookofbusiness #BrokerCollective

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Marcus Malone speaks with Brian Del Savio from New Benefits about the evolving landscape of employee benefits and the opportunity to plug into new revenue.

The conversation emphasizes the importance of an agency finding ways to clearly set themselves apart from the competition. In addition, they discuss some of the most critical components to thriving in a crowded and difficult space, being different, driving new revenue, and increasing retention.

The Broker Collective is a membership-based organization for growth-oriented insurance brokers. The organization provides members with access to a suite of tools and resources, including HR and payroll solutions, marketing and branding support, and a community of like-minded professionals. The Broker Collective is dedicated to helping brokers achieve their growth objectives and elevate the entire industry.

Won’t you join us? It’s free - https://brokercollective.hroresources...
LinkedIn:   / broker-collective 
New Benefits: https://www.newbenefits.com/

#growyouragency #newrevenue #NewBenefits #BrokerCollective

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This month’s Broker Collective Podcast is a conversation with the Sales Pros from HRO. We are excited to share our 50 years of collective experience with you.

We speak with brokers day-in and day-out about the challenges they face in trying to grow their business and want to share our success from lead generation, grass-roots marketing, referral networks, relationship building to closing the deal and more.

The Broker Collective is a membership-based organization for growth-oriented insurance brokers. The organization provides members with access to a suite of tools and resources, including HR and payroll solutions, marketing and branding support, and a community of like-minded professionals. The Broker Collective is dedicated to helping brokers achieve their growth objectives and elevate the entire industry.

Won’t you join us? It’s free - https://brokercollective.hroresources...
LinkedIn:   / broker-collective 

#growyouragency #saleswisdom #closingthedeal #BrokerCollective

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Growth isn’t just about business development, it also involves retention and other variables that impact growing and sustaining a successful insurance agency.

Jamie and Ryan Allee from the Allee Insurance Agency join us today for Episode 9 of the Broker Collective Podcast to share their thoughts on lead generation, referrals, bundling insurance products, client retention, relationships building and more.

The Broker Collective is a membership-based organization for growth-oriented insurance brokers. The organization provides members with access to a suite of tools and resources, including HR and payroll solutions, marketing and branding support, and a community of like-minded professionals. The Broker Collective is dedicated to helping brokers achieve their growth objectives and elevate the entire industry.

Won’t you join us? It’s free - https://brokercollective.hroresources...
LinkedIn:   / broker-collective 

#sustaingrowth #retainclients #growyouragency #BrokerCollective

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Today, we are breaking through barriers with Marine Corps Vet and business leader, Logan Skees. How your mindset is the key to overcoming obstacles.

As insurance brokers, this is a challenging time of year. Logan Skees is the pinnacle of toughness and is a true believer that mindset is the key to overcoming obstacles. If you can detach and realize it is a “season” of sorts and that “time will pass”, you will position yourself to weather the “season” and will come out on the other side thriving.

Learn more about Logan Skees and how businesses can overcome obstacles, implement change, and navigate their way to success - https://www.valdaeon.com/ 

The Broker Collective is a membership-based organization for growth-oriented insurance brokers. The organization provides members with access to a suite of tools and resources, including HR and payroll solutions, marketing and branding support, and a community of like-minded professionals. The Broker Collective is dedicated to helping brokers achieve their growth objectives and elevate the entire industry. Won’t you join us? It’s free - https://brokercollective.hroresources...

#LoganSkees #BrokerCollective #GrowYourAgency

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Today we are talking to Elyse Archer, founder of the Superhuman Selling and She Sells movements, which empower professionals to revolutionize how they sell.

Are you ready to revolutionize how you sell, explode your income and achieve quantum leaps in  all areas of life? Featured in Forbes and Inc., Elyse, https://elysearcher.com/ , focuses on sales coaching and selling from wholeness - aligning your sales efforts with your personal potential. Learning how to sell in a way that feels natural and aligned for you.

The Broker Collective is a membership-based organization for growth-oriented insurance brokers. The organization provides members with access to a suite of tools and resources, including HR and payroll solutions, marketing and branding support, and a community of like-minded professionals. The Broker Collective is dedicated to helping brokers achieve their growth objectives and elevate the entire industry. Won’t you join us? It’s free - https://brokercollective.hroresources...

#BrokerCollective #GrowYourAgency #ElyseArcher

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